Gold Spot
Encyclopedia
Gold Spot was one of the three brands of aerated soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
(Soda) started in India by Parle
Parle Agro
Parle Agro is an Indian private limited company. It owns the brands like Frooti, Appy, LMN, Hippo and Bailley.- History :Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai...
under the initiative of its founder and CEO Mr. Ramesh Chauhan in 1977 after the exit of Coca-Cola and Fanta from the Indian market.It was artifically flavoured and coloured orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
. Gold Spot was introduced along with Thums Up
Thums Up
Thums Up is a best-selling brand of cola in India, where its bold, red thumbs up logo is common. Introduced in 1977 to offset the expulsion of The Coca-Cola Company and other foreign companies from India, Thums Up, Limca, and Campa Cola gained nationwide acceptance...
and Limca
Limca
Limca is a lemon and lime flavoured carbonated soft drink made primarily in India and certain parts of the U.S.In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink brands, from...
. Parle
Parle Agro
Parle Agro is an Indian private limited company. It owns the brands like Frooti, Appy, LMN, Hippo and Bailley.- History :Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai...
later sold the three brands- Thums Up, Limca and Gold Spot to Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
in 1993 after its re-entry into India, for a valuation of around 10 million. In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta
Fanta
Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...
brand.
Gold Spot had a catchy punch line - "The Zing Thing."
However the brand has a good following in the rural areas especially in Maharshatra, to keep the brand alive, Gold Spot is sold as a soda in these markets.In the gap of the sometime India Government policy based forced withdrawal of Coke from the Indian market the Gold Spot flourished.
The Los Angeles based band Goldspot
Goldspot
Goldspot is a Los Angeles-based band first introduced by tastemaker DJ Nic Harcourt on his morning show, KCRW's "Morning Becomes Eclectic". The Sunday Times UK hailed Goldspot as "the best band to come out of America in years"...
is named after this fizzy drink. According to one of the interviews with Siddhartha Khosla (the core member of band), Goldspot was very popular back in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
at the time. It was introduced in India when all the foreign brands like Coca Cola, Pepsi, etc. were taken back to the US.
See also
- Spot priceSpot priceThe spot price or spot rate of a commodity, a security or a currency is the price that is quoted for immediate settlement . Spot settlement is normally one or two business days from trade date...
- Financial - Spot Gold / The Spot Price of Gold. - GoldspotGoldspotGoldspot is a Los Angeles-based band first introduced by tastemaker DJ Nic Harcourt on his morning show, KCRW's "Morning Becomes Eclectic". The Sunday Times UK hailed Goldspot as "the best band to come out of America in years"...
- The music band.