Borderline Records was formed in 1989 by an underground

Subculture

In sociology, anthropology and cultural studies, a subculture is a group of people with a culture which differentiates them from the larger culture to which they belong.- Definition :...

 artist named Bryant Clover. He was signed to Atlantic Records

Atlantic Records

Atlantic Records is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz...

 in 1992, but was released due to no improvement, he didn't release one album under them. He is now with Borderline. Artist that were featured on the Borderline roster where people like, Hood Mob, J&J, and others.

History

The label was founded in 1989 by Bryant Clover. He was on the Atlantic Records roster until he showed no progress in a single release, so he was released as an artist. He started back on his label, now known as, "Borderline". This is an underground label. Although throughout the years, the label has had over 60 artist signed to it. Although throughout 1992 to 1995 the label had distributing rights with Atlantic. Atlantic declared no more distribution as of 1996 due to poor record sales. In 1997 the label's biggest artist came, he was known as, Rodney, an r&b singer. He sold over 55,000 copies throughout Borderline. In 2002 the label also signed a hit artist, his name was Wallstreet, with selling over 40,000 copies for Borderline. In late 2003 the label was discontinued, due to going bankrupt. In the middle of 2005 the label was started again. Bryant Clover and Bird Williams received a loan and started it up again. The label has been working since then, and they have signed numerous artist. They have came up and got a new logo from the old one used since, all the way back in 1991. The label is celebrating selling over 400,000 copies total as a recording label, 170,000 of them since the label's new start in 2005. Top 3 selling artist are Wallstreet with 110,000, Rodney with 80,000 and Hood Mob with 65,000

Artist

Rodney - Rodney Jenkins - Atlanta, Georgia

Atlanta, Georgia

Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

Birdie - Bird Williams - Decatur, Georgia

Decatur, Georgia

Decatur is a city in, and county seat of, DeKalb County, Georgia, United States. With a population of 19,335 in the 2010 census, the city is sometimes assumed to be larger since multiple zip codes in unincorporated DeKalb County bear the Decatur name...

Blockhead - Jamal Burgess - Birmingham, Alabama

Birmingham, Alabama

Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...

Peedy - Percy Jones - Durham, North Carolina

Durham, North Carolina

Durham is a city in the U.S. state of North Carolina. It is the county seat of Durham County and also extends into Wake County. It is the fifth-largest city in the state, and the 85th-largest in the United States by population, with 228,330 residents as of the 2010 United States census...

Motive - Brian Farret - Long Island, New York

Mercy - Marcey Levens - Philadelphia, Pennsylvania

Philadelphia, Pennsylvania

Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...

Roger - Roger Burts - Jackson, Mississippi

Jackson, Mississippi

Jackson is the capital and the most populous city of the US state of Mississippi. It is one of two county seats of Hinds County ,. The population of the city declined from 184,256 at the 2000 census to 173,514 at the 2010 census...