Book peddler
Encyclopedia
Book peddlers were travel
Travel
Travel is the movement of people or objects between relatively distant geographical locations. 'Travel' can also include relatively short stays between successive movements.-Etymology:...

ling vendors ("peddler
Peddler
A peddler, in British English pedlar, also known as a canvasser, cheapjack, monger, or solicitor , is a travelling vendor of goods. In England, the term was mostly used for travellers hawking goods in the countryside to small towns and villages; they might also be called tinkers or gypsies...

s") of book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...

s. This occupation had its peculiarities in various countries.

Book canvassers

Door-to-door
Door-to-door
Door-to-door is a sales technique in which a salesperson walks from the door of one house to the door of another trying to sell a product or service to the general public. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson...

 book peddlers of the 18th and 19th centuries, also known as "book canvassers", used to carry special "sample books", a kind of "preview
PREview
PREview is a requirements method which focuses on the early stage of Requirements Engineering: discovering and documenting requirements. PREview uses a Viewpoint-Oriented Approach to enable the conversion of top-level goals into requirements and constraints...

", with table of contents, sample illustrations and some text, designed to advertise the book in question. Canvassing subscription sales were the only way to deliver books to many rural areas of America.

Hawkers (peddlers) were often frowned upon by the law, but book peddlers were treated differently. For example in laws of Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...

 and Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

 that imposed penalties for hawkers operating without license, the book peddlers were excluded.

Lithuania

When printing Lithuanian language
Lithuanian language
Lithuanian is the official state language of Lithuania and is recognized as one of the official languages of the European Union. There are about 2.96 million native Lithuanian speakers in Lithuania and about 170,000 abroad. Lithuanian is a Baltic language, closely related to Latvian, although they...

 books in Latin alphabet
Latin alphabet
The Latin alphabet, also called the Roman alphabet, is the most recognized alphabet used in the world today. It evolved from a western variety of the Greek alphabet called the Cumaean alphabet, which was adopted and modified by the Etruscans who ruled early Rome...

 was forbidden in Russian Empire
Russian Empire
The Russian Empire was a state that existed from 1721 until the Russian Revolution of 1917. It was the successor to the Tsardom of Russia and the predecessor of the Soviet Union...

, book peddlers, knygnešiai
Knygnešiai
Book smugglers were people who transported Lithuanian language books printed in the Latin alphabet into Lithuanian-speaking areas of the Russian Empire, defying a ban on such materials in force from 1866 to 1904...

in Lithuanian, smuggled the books printed abroad, in Lithuania Minor
Lithuania Minor
Lithuania Minor or Prussian Lithuania is a historical ethnographic region of Prussia, later East Prussia in Germany, where Prussian Lithuanians or Lietuvininkai lived. Lithuania Minor enclosed the northern part of this province and got its name due to the territory's substantial...

, under the threat of criminal prosecution. This activity played an important role in preservation of the Lithuanian culture, and in modern Lithuania
Lithuania
Lithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...

 knygnešiai are commemorated in museums, monuments, street names, and their remembrance day.

Evangelism

In 1866, the "Society for Distribution of the Holy Scripture in Russia" (“Высочайше утверждённое Общество для распространения Священного Писания в России”) was established in St. Petersburg, with subsidiaries in Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...

 established in early 1880s. In addition to the initial goal of peddling the Christian literature, they started to arrange religious discussion meetings. Eventually the activities of the society were frowned upon by the administration of the Russian Church for their independence and liberalism and closeness to Tolstoyan
Tolstoyan
The Tolstoyan movement is a social movement based on the philosophical and religious views of Russian novelist Leo Tolstoy . Tolstoy's views were formed by rigorous study of the ministry of Jesus, particularly the Sermon on the Mount....

s. After various restrictions put forth by the infamous Ober-Procurator of the Holy Synod Konstantin Pobedonostsev
Konstantin Pobedonostsev
Konstantin Petrovich Pobyedonostsyev was a Russian jurist, statesman, and adviser to three Tsars...

, the activity of the society dwindled.

The Seventh-day Adventist
Seventh-day Adventist Church
The Seventh-day Adventist Church is a Protestant Christian denomination distinguished by its observance of Saturday, the original seventh day of the Judeo-Christian week, as the Sabbath, and by its emphasis on the imminent second coming of Jesus Christ...

s, persecuted in Russia, employed colportage
Colportage
Colportage is the distribution of publications, books, religious tracts, etc., by carriers called "colporteurs".The term is an alteration of French comporter, "to peddle" as a portmanteau or pun with the word col , with the resulting meaning "to carry on one's neck". Porter, is from Latin portare,...

 of literature published abroad and smuggled into Russia, under the thread of arrest, fine, and confiscation.

Japan

The tradition of book peddling traces back to the Edo period
Edo period
The , or , is a division of Japanese history which was ruled by the shoguns of the Tokugawa family, running from 1603 to 1868. The political entity of this period was the Tokugawa shogunate....

. Taro Aso
Taro Aso
was the 92nd Prime Minister of Japan serving from September 2008 to September 2009, and was defeated in the August 2009 election.He has served in the House of Representatives since 1979. He was Minister for Foreign Affairs from 2005 to 2007, and was Secretary-General of the LDP briefly in 2007 and...

, Minister for Foreign Affairs of Japan, in his speech in the Japan Institute of International Affairs (2006) describes them as follows.

If you look for example at the book lenders of the day, it seems that a single book lender would have over a hundred customers. When a new title was released, the book lenders would put it into a bag and take it round to their customers. The customers would then slice open the seal on the bag to get the latest release. This, incidentally, is where the word for “the latest release,” fukiri — literally “seal-slicing” — has its origins, and we still use that word to this day, although in recent years to describe the release of new movies.
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