Bob Circosta
Encyclopedia
Bob Circosta is television's first ever home shopping host
Home shopping host
A home shopping host is the on-air host that partners with guests on television shopping channels, such as HSN, QVC, and ShopNBC. The job of a home shopping host is to introduce new presenters and guests to the television audience, and help these guests explain the values and features of the...

 and has achieved over one billion dollars in personal product sales on live television. His offices are in Clearwater
Clearwater, Florida
Clearwater is a city located in Pinellas County, Florida, US, nearly due west of Tampa and northwest of St. Petersburg. In the west of Clearwater lies the Gulf of Mexico and in the east lies Tampa Bay. As of the 2000 census, the city had a total population of 108,787. It is the county seat of...

, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

, just a few miles from the Home Shopping Network
Home Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...

's corporate building. Circosta is considered one of the pioneers of the home shopping
Home shopping
Home shopping commonly refers to the electronic retailing/home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher...

 industry.

Back in 1977 Circosta hosted a Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

-based radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 talk-show, and an advertiser had plenty of products to sell –- avocado-green-colored can openers –- but lacked the funds to purchase any airtime. As a favor to station owner Bud Paxson
Bud Paxson
Lowell W. "Bud" Paxson is an American media executive.A native of Florida, Paxson began his career at a little 500 watt radio station in upstate New York, and later as the owner of a small AM radio station, WWQT 1470 AM, in Clearwater, Florida. There, in 1977, an advertiser had plenty of product...

, Circosta started selling these products for $9.95 over the airwaves... and both men were stunned by the audience response. Within the hour, Circosta's listeners purchased every last can opener left in the studio.

Recognizing the vast sales potential, Paxson then founded a local home shopping cable station, and later launched nationwide with the Home Shopping Network
Home Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...

 (HSN). Bob Circosta was their first ever home shopping host
Home shopping host
A home shopping host is the on-air host that partners with guests on television shopping channels, such as HSN, QVC, and ShopNBC. The job of a home shopping host is to introduce new presenters and guests to the television audience, and help these guests explain the values and features of the...

, also becoming one of the world's most prolific, most identifiable salesmen in the process. HSN was the first home shopping network in America
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and the beginning of the electronic retailing industry, one that now includes such influential companies as QVC
QVC
QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – QVC Italy to 200 million households...

, Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

, and eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

.

Personally extolling the virtues of over 75,000 different products and netting over 20,000 hours of live, on-air TV selling, Circosta achieved individual product sales in excess of one billion dollars, earning him the title of "The Billion Dollar Man."

Circosta still makes regular appearances on HSN and also hosts the syndicated TV program What a Great Idea!
What a Great Idea!
What a Great Idea! is a nationally syndicated television program that showcases cutting-edge new products and trendsetting new innovations by unknown inventors, hosted by veteran Home Shopping Network personality Bob Circosta...

nationwide, where he scours the landscape for eye-catching new products and inventions to debut. He also serves as the "Sales Coach to the Stars," personally training such well-known celebrities as Ed McMahon
Ed McMahon
Edward Peter "Ed" McMahon, Jr. was an American comedian, game show host and announcer. He is most famous for his work on television as Johnny Carson's sidekick and announcer on The Tonight Show from 1962 to 1992. He also hosted the original version of the talent show Star Search from 1983 to 1995...

, Vanna White
Vanna White
Vanna White is an American television personality and film actress best known as the hostess of Wheel of Fortune since 1982.-Early life:...

, Jessica Simpson
Jessica Simpson
Jessica Ann Simpson is an American recording artist, actress, television personality, and fashion designer whose rise to fame began in 1999. Since that time, Simpson has achieved many recording milestones, starred in several television shows, movies, and commercials, launched a line of hair and...

, Lauren Hutton
Lauren Hutton
Lauren Hutton is an American model and actress. She is best-known for her starring roles in the movies American Gigolo and Lassiter, and also for her fashion modeling career.-Personal life:...

, Patti LaBelle
Patti LaBelle
Patricia Louise Holte-Edwards , better known under the stage name, Patti LaBelle, is a Grammy Award winning American singer, author and actress who has spent over 50 years in the music industry...

, Frankie Avalon
Frankie Avalon
Frankie Avalon is an American actor, singer, playwright, and former teen idol.-Career:By the time he was 12, Avalon was on U.S. television playing his trumpet. As a teenager he played with Bobby Rydell in Rocco and the Saints...

, Dixie Carter
Dixie Carter
Dixie Virginia Carter was an American film, television and stage actress, best known for her role as Julia Sugarbaker in the CBS sitcom Designing Women...

, Priscilla Presley
Priscilla Presley
Priscilla Presley is an American actress and businesswoman. She is the ex-wife of singer Elvis Presley, and the mother of singer-songwriter Lisa Marie Presley....

, Jennifer Flavin
Jennifer Flavin
Jennifer Flavin Stallone is a former model who is the wife of actor Sylvester Stallone.- Early life :Flavin was born in Los Angeles, California and grew up in West Hills, Los Angeles, California, a district of Los Angeles, and currently resides in Beverly Crest neighborhood of Los Angeles...

, Florence Henderson
Florence Henderson
Florence Agnes Henderson is an American actress and singer. She is perhaps best known for her role of Carol Brady on the ABC sitcom The Brady Bunch from 1969 to 1974...

, and more how to sell products on television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

. Over just the past four years, the top 100 clients trained by Circosta have generated over half-a-billion dollars worth of sales.

Given his historic sales accomplishments and familiarity with television viewers, Circosta is one of the free market
Free market
A free market is a competitive market where prices are determined by supply and demand. However, the term is also commonly used for markets in which economic intervention and regulation by the state is limited to tax collection, and enforcement of private ownership and contracts...

's most sought-after lecturers and business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 consultants. He regularly appears at some of the most exclusive corporate conferences and sales conventions in the entrepreneurial world, including the Enlightened Wealth Institute, IBI Global, and T. Harv Eker
T. Harv Eker
T. Harv Eker is a motivational speaker and touring lecturer best known for his bestselling book, Secrets of the Millionaire Mind published by HarperCollins and his seminar company, Peak Potentials Training...

's World's Greatest Marketing Seminar. Circosta has shared the stage with other leading voices in the business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

, self-help
Self-help
Self-help, or self-improvement, is a self-guided improvement—economically, intellectually, or emotionally—often with a substantial psychological basis. There are many different self-help movements and each has its own focus, techniques, associated beliefs, proponents and in some cases, leaders...

, and wealth-building industry, including Donald Trump
Donald Trump
Donald John Trump, Sr. is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have...

, Mark Victor Hansen
Mark Victor Hansen
Mark Victor Hansen is an American inspirational and motivational speaker, trainer and author. He is best known as the founder and co-creator of the "Chicken Soup for the Soul" book series....

, Robert Allen
Robert Allen
Robert Allen may refer to:*Robert Allen , American Congressman from Tennessee*Robert Allen , American Congressman from Virginia*Robert Allen , American Civil War general...

, Les Brown, T. Harv Eker
T. Harv Eker
T. Harv Eker is a motivational speaker and touring lecturer best known for his bestselling book, Secrets of the Millionaire Mind published by HarperCollins and his seminar company, Peak Potentials Training...

, John Childers, and Marshall Sylver
Marshall Sylver
Marshall Sylver, born Marshall Walter Sylwestrzak, is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada...

.

Circosta also co-starred in a syndicated TV game show
Game show
A game show is a type of radio or television program in which members of the public, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes...

 called the Home Shopping Game
Home Shopping Game
The Home Shopping Game was a short-lived American television game show that aired in syndication for three months in 1987 and blended the popularity of home shopping with word-identification challenges...

in the summer of 1987, serving as co-host/announcer with future Entertainment Tonight
Entertainment Tonight
Entertainment Tonight is a daily tabloid television entertainment television news show that is syndicated by CBS Television Distribution throughout the United States, Canada and in many countries around the world. Linda Bell Blue is currently the program's executive producer...

host Bob Goen
Bob Goen
Robert Kuehl "Bob" Goen is an American game show emcee and television personality, best known for his work on Entertainment Tonight between 1993 and 2004...

.

His company, Bob Circosta Communications, Inc. is the only company endorsed by HSN to train its on-air talent.
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