What a Great Idea!
Encyclopedia
'What a Great Idea!' is a nationally syndicated television
program that showcases cutting-edge new products and trendsetting new innovations by unknown inventors, hosted by veteran Home Shopping Network
personality Bob Circosta
. Circosta's company, Bob Circosta Communications, Inc., produces and distributes the episodes.
Each infomercial lasts 30-minutes, with host Bob Circosta
promoting each inventor and demonstrating the various features and attributes of the debuting product. Typically, these products lack mainstream distribution
, and rely upon What a Great Idea! to publicize the creation. Given Circosta's long-standing relationship with HSN and his experience with the infomercial
world, What a Great Idea! is also utilized as a promotional vehicle to capture the imagination of home shopping channels' executive decision-makers, who often study the show for new product leads. Many of the products that debut on this program eventually launch nationwide on one of the many shop-at-home television
networks.
Just like HSN and QVC
programs, What a Great Idea! offers a call-in number, where interested members of the viewing audience can order the product directly to their home. Some of the items showcased on the program include fitness DVDs, beverage coolers, educational items for children, and health products.
What a Great Idea! premiered in 2005.
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
program that showcases cutting-edge new products and trendsetting new innovations by unknown inventors, hosted by veteran Home Shopping Network
Home Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...
personality Bob Circosta
Bob Circosta
Bob Circosta is television's first ever home shopping host and has achieved over one billion dollars in personal product sales on live television. His offices are in Clearwater, Florida, just a few miles from the Home Shopping Network's corporate building...
. Circosta's company, Bob Circosta Communications, Inc., produces and distributes the episodes.
Each infomercial lasts 30-minutes, with host Bob Circosta
Bob Circosta
Bob Circosta is television's first ever home shopping host and has achieved over one billion dollars in personal product sales on live television. His offices are in Clearwater, Florida, just a few miles from the Home Shopping Network's corporate building...
promoting each inventor and demonstrating the various features and attributes of the debuting product. Typically, these products lack mainstream distribution
Distribution (business)
Product distribution is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.The other three parts of the marketing mix are product, pricing,...
, and rely upon What a Great Idea! to publicize the creation. Given Circosta's long-standing relationship with HSN and his experience with the infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...
world, What a Great Idea! is also utilized as a promotional vehicle to capture the imagination of home shopping channels' executive decision-makers, who often study the show for new product leads. Many of the products that debut on this program eventually launch nationwide on one of the many shop-at-home television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
networks.
Just like HSN and QVC
QVC
QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – QVC Italy to 200 million households...
programs, What a Great Idea! offers a call-in number, where interested members of the viewing audience can order the product directly to their home. Some of the items showcased on the program include fitness DVDs, beverage coolers, educational items for children, and health products.
What a Great Idea! premiered in 2005.