Birra Tirana
Encyclopedia
Birra Malto is the largest brewery
in Albania
. The company sells a pilsener
beer under the Birra Tirana
brand, named after the capital, Tirana
, where the beers are brewed. It was first produced in 1961 by the Kombinati Ushqimor (a state agency). The beer contains 4% alcohol
.
Birra Malto was privatized in 2001. The company used to produce 5,000 tons a year prior to the privatization, while it is currently producing around 13,000 tons, with exports going to Kosovo
and the United States
. Birra Tirana accounts for a large percentage of all beers sold in Albania, up to 30% by some accounts, making it one of the largest products made in Albania.
, while Hops were cultivated in Pogradec
. The water used for the production of the beer has always been from the Selitas fountains. As result of the increased market demand for beer, in the year 1983, Birra Tirana was reconstructed, increasing its capacity to 150,000 HL/year. Technology was improved with the addition of German and Swedish machinery.
Inasmuch, in this period, there was a centralized economy, Birra Tirana was distributed in 2/3 of the country, except the south-east part of Albania, that was furnished by Birra Korça
. After the year 1983, around 50 percent of malt began to be imported. Together with the change in the political climate, including the liberlization of the market, different beers were imported from neighboring countries. As result of the image of these products as well as economic downturn, political and social chaos, the production and the sale in the years 1990-1992, fell by 4 percent. As result of the reform of economic decentralization, that the Albania Government undertook, the grocery combine "Ali Kelmendi" was disingrated in some separately establishments and the factory of Birra Tirana, passed as an independent establishment, with distinctive balance, registering under the name The establishment of the Production of Birra Malty, but the product?s brand did not changed. In the year 1993, with the grant of BE, via the Phare programme, were claimed 1,000,000 ECU, for the furniture with raw material (malt, hops), packages (bottles, cases), and also exchanges for the brush up to work of this factory. Birra Tirana began to compete successfully in market and its financial condition began to improved, creating such incomes, that not only liquidate in the state budget the fund about 100,000ECU, but even accomplishing further investments with machinery in Germany, for the filling line, packing, grinding, CO2 gas, filtration, furnaces, compressors for refrigeration, and even the lines of circulation of the beer and brine, all in steel. In this period was paid a special attention to the Marketing and to the analysis of the market in particular, with the help of the English specialists, Dutch and German. In base of this analysis, Birra Tirana created its strategy, improving evidently the image in market, via packing, publicity and promotion improvement, the enlargement of the distribution canal all over Albania, even competing with lower prices than import. Also the security standard was increased for the consumers, growing the long-life of this beer six months to one year via tunnel pasteurization. The establishment of the production of Malt Beer, passed in Albania with limited liability (Sh.p.k). Meanwhile in 2000, it returned in shareholder Fellowship "Birra Malt" Sh.a, with the capital 100% state-owned. This was a step forward its denationalization. It can be said that, in the attended strategy by Albanian State against Birra Tirana, won the idea that the denationalization of the establishments in Albania would be more efficient, putting them in efficiency and not destroying them. In April 2001, "Birra Malt" Sh.a was denationalized by ten Albanians shareholders who have 96 percent of the shares, 2% the owner of the terrain and 2% of the workers. With its reorganization, and the breath, that brought the ten main shareholders, which had a long successful experience with their business, about the alteration of the work mentality and all these followed by business plans and by clear strategy of development, "Birra Tirana" has stated its goal to become the main beer in the Albania market. It is not traded only in Albania, but in Kosovo and America. This leap as consequence of the enlargement of the dimensions of the market, escaping the geographic confines of a strictly Albanian market, abandoning the idea that the market of Birra Tirana should be only Albanian.
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
in Albania
Albania
Albania , officially known as the Republic of Albania , is a country in Southeastern Europe, in the Balkans region. It is bordered by Montenegro to the northwest, Kosovo to the northeast, the Republic of Macedonia to the east and Greece to the south and southeast. It has a coast on the Adriatic Sea...
. The company sells a pilsener
Pilsener
Pilsner is a type of pale lager. It takes its name from the city of Pilsen , Bohemia, in today's Czech Republic, where it has been developed since 1842, when a bottom-fermented beer was first produced. The original Pilsner Urquell beer is produced there today.-Origin:Until the mid-1840s, most ...
beer under the Birra Tirana
Birra Tirana
Birra Malto is the largest brewery in Albania. The company sells a pilsener beer under the Birra Tirana brand, named after the capital, Tirana, where the beers are brewed. It was first produced in 1961 by the Kombinati Ushqimor . The beer contains 4% alcohol.Birra Malto was privatized in 2001...
brand, named after the capital, Tirana
Tirana
Tirana is the capital and the largest city of Albania. Modern Tirana was founded as an Ottoman town in 1614 by Sulejman Bargjini, a local ruler from Mullet, although the area has been continuously inhabited since antiquity. Tirana became Albania's capital city in 1920 and has a population of over...
, where the beers are brewed. It was first produced in 1961 by the Kombinati Ushqimor (a state agency). The beer contains 4% alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
.
Birra Malto was privatized in 2001. The company used to produce 5,000 tons a year prior to the privatization, while it is currently producing around 13,000 tons, with exports going to Kosovo
Kosovo
Kosovo is a region in southeastern Europe. Part of the Ottoman Empire for more than five centuries, later the Autonomous Province of Kosovo and Metohija within Serbia...
and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. Birra Tirana accounts for a large percentage of all beers sold in Albania, up to 30% by some accounts, making it one of the largest products made in Albania.
History
The production of the beer in Albania began in the year 1938, with a capacity around 8,000 HL in year. In these years the beer was known only a little bit by Albanians, because the traditional drinks were wine and brandy. After the Second World War, Albania began to build the grocery industry, which was imported generally from the countries of ex-socialist camp. In the year 1960 Birra Tirana was constructed as a factory with capacity 70,000 HL/year, with a Russian production technology and the first specialsts were qualified in the Soviet Union. It produced beer of the type blond pilsen and dark one in 0.5L bottles in woody case and 50L butt. Birra Tirana has been a component part of ex-Grocery Combine "Ali Kelmendi". Together with the beer factory, a malt production facility was built, which until the year 1983, provided malt to the beer factory. Barley was produced primarily in the zone of KorcaKorča
Korča is a village in the municipality of Hadžići, Bosnia and Herzegovina.-References:...
, while Hops were cultivated in Pogradec
Pogradec
Pogradec is a city in southeastern Albania, situated on the shores of Ohrid lake. It is the capital of the District of Pogradec, in the County of Korçë, located at 40.87°N and 20.70°E with a population of around 30,000 . The total area of the district is 725 km². Pogradec alone occupies about...
. The water used for the production of the beer has always been from the Selitas fountains. As result of the increased market demand for beer, in the year 1983, Birra Tirana was reconstructed, increasing its capacity to 150,000 HL/year. Technology was improved with the addition of German and Swedish machinery.
Inasmuch, in this period, there was a centralized economy, Birra Tirana was distributed in 2/3 of the country, except the south-east part of Albania, that was furnished by Birra Korça
Birra Korça
Birra Korça is a brewing company, founded in Korçë, Albania, in 1928. The company is a subsidiary of IHB group since 2004. It is the second largest beer producer in Albania.-History:...
. After the year 1983, around 50 percent of malt began to be imported. Together with the change in the political climate, including the liberlization of the market, different beers were imported from neighboring countries. As result of the image of these products as well as economic downturn, political and social chaos, the production and the sale in the years 1990-1992, fell by 4 percent. As result of the reform of economic decentralization, that the Albania Government undertook, the grocery combine "Ali Kelmendi" was disingrated in some separately establishments and the factory of Birra Tirana, passed as an independent establishment, with distinctive balance, registering under the name The establishment of the Production of Birra Malty, but the product?s brand did not changed. In the year 1993, with the grant of BE, via the Phare programme, were claimed 1,000,000 ECU, for the furniture with raw material (malt, hops), packages (bottles, cases), and also exchanges for the brush up to work of this factory. Birra Tirana began to compete successfully in market and its financial condition began to improved, creating such incomes, that not only liquidate in the state budget the fund about 100,000ECU, but even accomplishing further investments with machinery in Germany, for the filling line, packing, grinding, CO2 gas, filtration, furnaces, compressors for refrigeration, and even the lines of circulation of the beer and brine, all in steel. In this period was paid a special attention to the Marketing and to the analysis of the market in particular, with the help of the English specialists, Dutch and German. In base of this analysis, Birra Tirana created its strategy, improving evidently the image in market, via packing, publicity and promotion improvement, the enlargement of the distribution canal all over Albania, even competing with lower prices than import. Also the security standard was increased for the consumers, growing the long-life of this beer six months to one year via tunnel pasteurization. The establishment of the production of Malt Beer, passed in Albania with limited liability (Sh.p.k). Meanwhile in 2000, it returned in shareholder Fellowship "Birra Malt" Sh.a, with the capital 100% state-owned. This was a step forward its denationalization. It can be said that, in the attended strategy by Albanian State against Birra Tirana, won the idea that the denationalization of the establishments in Albania would be more efficient, putting them in efficiency and not destroying them. In April 2001, "Birra Malt" Sh.a was denationalized by ten Albanians shareholders who have 96 percent of the shares, 2% the owner of the terrain and 2% of the workers. With its reorganization, and the breath, that brought the ten main shareholders, which had a long successful experience with their business, about the alteration of the work mentality and all these followed by business plans and by clear strategy of development, "Birra Tirana" has stated its goal to become the main beer in the Albania market. It is not traded only in Albania, but in Kosovo and America. This leap as consequence of the enlargement of the dimensions of the market, escaping the geographic confines of a strictly Albanian market, abandoning the idea that the market of Birra Tirana should be only Albanian.
External links
- Official Website of Birra Tirana(in AlbanianAlbanian languageAlbanian is an Indo-European language spoken by approximately 7.6 million people, primarily in Albania and Kosovo but also in other areas of the Balkans in which there is an Albanian population, including western Macedonia, southern Montenegro, southern Serbia and northwestern Greece...
) - Photo
- Article from Gazeta Panorama (in AlbanianAlbanian languageAlbanian is an Indo-European language spoken by approximately 7.6 million people, primarily in Albania and Kosovo but also in other areas of the Balkans in which there is an Albanian population, including western Macedonia, southern Montenegro, southern Serbia and northwestern Greece...
) - Article from Biznesi (in AlbanianAlbanian languageAlbanian is an Indo-European language spoken by approximately 7.6 million people, primarily in Albania and Kosovo but also in other areas of the Balkans in which there is an Albanian population, including western Macedonia, southern Montenegro, southern Serbia and northwestern Greece...
)
