Biedronka
Encyclopedia
No frills
No-frills or no frills is a term used to describe any service or product for which the non-essential features have been removed to keep the price low. The use of the term "frills" refers to a style of fabric decoration...
supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
s in Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
(over 1,650 shops and 26,000 employees), owned by the Portuguese
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
company Jerónimo Martins
Jerónimo Martins
Jerónimo Martins SGPS, SA is a Portugal-based company that operates in food distribution and consumer products manufacturing. The firm is the majority owner of Jerónimo Martins Retail , which operates the Pingo Doce super- and hypermarket chains in Portugal...
. Literally, the name translates as ladybird
Coccinellidae
Coccinellidae is a family of beetles, known variously as ladybirds , or ladybugs . Scientists increasingly prefer the names ladybird beetles or lady beetles as these insects are not true bugs...
which is the logo of the company.
Biedronka sells mainly local (Polish) products, much of which are manufactured specially under the company's own label. It is one of the best recognized companies in Poland (90 % of the population) and is targeted at lower-income customers. It also sells a variety of Portuguese-made products. In 2005 90 % of the product range were Polish-made.