Betfred
Encyclopedia
Betfred is a United Kingdom-based bookmaker
Bookmaker
A bookmaker, or bookie, is an organization or a person that takes bets on sporting and other events at agreed upon odds.- Range of events :...

, named after its co-founder Fred Done.Pronounced to rhyme with "bone". It was first established as a single shop in Ordsall, Salford
City of Salford
The City of Salford is a city and metropolitan borough of Greater Manchester, England. It is named after its largest settlement, Salford, but covers a far larger area which includes the towns of Eccles, Swinton-Pendlebury, Walkden and Irlam which apart from Irlam each have a population of over...

, in 1967. Its turnover is over £3.5 billion having risen from £550 million in 2003. The company has more than 1350 betting shops.

Its head office is in Birchwood
Birchwood
Birchwood is a civil parish in the north-eastern part of Warrington, Cheshire, England with a population of 11,395 . Historically a part of Lancashire, it is the easternmost part of the Warrington urban area. It was built during the time of much expansion in Warrington as it became a "new town"...

, Warrington
Warrington
Warrington is a town, borough and unitary authority area of Cheshire, England. It stands on the banks of the River Mersey, which is tidal to the west of the weir at Howley. It lies 16 miles east of Liverpool, 19 miles west of Manchester and 8 miles south of St Helens...

. The managing director is John Haddock who started with the company as a regional manager.

Fred Done was the first ever bookmaker to pay out early, when back in March 1998 he paid out punters who had backed Manchester United to win the Premier League, only for Arsenal
Arsenal F.C.
Arsenal Football Club is a professional English Premier League football club based in North London. One of the most successful clubs in English football, it has won 13 First Division and Premier League titles and 10 FA Cups...

 to pip United by one point.

During the 2004/05 Premier League season, Done lost £1m to fellow bookmaker Victor Chandler
Victor Chandler
Victor Chandler is chairman of the company that bears his name, Victor Chandler International.Frequently styled ‘The Gentleman Bookmaker’, in 2006 The Racing Post described Chandler as "arguably the most famous bookmaker in the world...

 after staking that amount that Manchester United would finish higher than Chelsea
Chelsea F.C.
Chelsea Football Club are an English football club based in West London. Founded in 1905, they play in the Premier League and have spent most of their history in the top tier of English football. Chelsea have been English champions four times, FA Cup winners six times and League Cup winners four...

.

Sponsorship

Betfred sponsor Haydock Park Racecourse including the Group 1 Betfred Sprint Cup in September. Betfred also have an on course betting shop at the North West track. Betfred also sponsor races at Kempton Park Racecourse
Kempton Park Racecourse
Kempton Park Racecourse is a horse racing track in Sunbury-on-Thames, Surrey, England, which is a western suburb of London 16 miles from the city centre. The site is set in of land....

 and provide an on course betting facility.
Betfred are main sponsors at both Nottingham Greyhound Stadium
Nottingham Greyhound Stadium
Nottingham greyhound stadium is the home of greyhound racing in the East Midlands. It was voted ‘Central Region Racecourse of the Year’ by the British Greyhound Racing Board for 1998-1999 and also 2001-2002.-Track information:Race Days...

 and Owlerton Stadium
Owlerton Stadium
Owlerton Stadium, sometimes referred to as Sheffield Sports Stadium, is a greyhound racing track in Owlerton near Hillsborough in Sheffield, South Yorkshire, England. The stadium is also home to the Sheffield Tigers Speedway team and hosts BriSCA Formula One stock car racing events. It is operated...

, Sheffield.

Betfred are also the official betting partner of Wembley
Wembley
Wembley is an area of northwest London, England, and part of the London Borough of Brent. It is home to the famous Wembley Stadium and Wembley Arena...

 National Stadium and operate betting booths for all England and Football Association matches. Betfred have recently extended this deal for a further four years.

Betfred.com are also the current sponsors of the World Snooker Championship
World Snooker Championship
The World Snooker Championship is the leading professional snooker tournament in terms of both prize money and ranking points. The first championship was held in 1927; since 1977, it has been played at the Crucible Theatre, Sheffield, England...

 held at the Crucible Theatre
Crucible Theatre
The Crucible Theatre is a theatre built in 1971 and located in the city centre of Sheffield, South Yorkshire, England. As well as theatrical performances, it is home to the most important event in professional snooker, the World Snooker Championship....

 Sheffield
Sheffield
Sheffield is a city and metropolitan borough of South Yorkshire, England. Its name derives from the River Sheaf, which runs through the city. Historically a part of the West Riding of Yorkshire, and with some of its southern suburbs annexed from Derbyshire, the city has grown from its largely...

 each year.

The Tote

On 3 June 2011 Betfred bought The Tote
The Tote
The Tote, formerly the Horserace Totalisator Board, is a British bookmaker with head offices in Wigan. It was owned from its formation in 1928 by the UK Government but was sold to Betfred in July 2011. Under the brand totesport the Tote has 514 high street betting shops, outlets on Britain's 60...

 in a deal worth £265m. The company has pledged £155m into racing over the next seven years, as well as creating the Tote Racing Development Board, giving greater say to industry figures. Football manager and racehorse owner Sir Alex Ferguson had lent his support to Betfred's bid.

External links

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