Bestseller (company)
Encyclopedia
Bestseller A/S is a privately held family-owned clothing company based in Denmark
. The company was founded in 1975 and has 10 brands. Today, Bestseller has well over 5,700 stores selling its product in more than 43 countries, which makes it one of the largest fashion companies in Europe
.
, Denmark, originally its focus was on women's fashion. It introduced children's clothing in 1986 and menswear in 1988. , the company is family owned. It employs more than 39,352 people.
Bestseller has shops in most European countries, the Middle East
, China
and Canada
(over 45 countries in total). Bestseller is one of the biggest European fashion companies in China
with more than 1,200 shops and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese consumer market". Shops sell either clothing of one single brand or of all brands of the company. There are more than 800 shops selling Vero moda around the globe. The Jack & Jones brand is sold in approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.
From 1998 to 2000, Bestseller A/S were co-sponsor for a professional road bicycle racing team, which had Jack & Jones as part of its name. Since the start of 2006, Bestseller has been a sponsor of the Danish Olympic team.
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
. The company was founded in 1975 and has 10 brands. Today, Bestseller has well over 5,700 stores selling its product in more than 43 countries, which makes it one of the largest fashion companies in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
.
History
The company was founded in 1975 by Troels Holch Povlsen in BrandeBrande
Brande is a railway town with a population of 6,959 located at the railroad between Vejle and Herning in Ikast-Brande municipality in Region Midtjylland in the central area of the Jutland peninsula in west Denmark....
, Denmark, originally its focus was on women's fashion. It introduced children's clothing in 1986 and menswear in 1988. , the company is family owned. It employs more than 39,352 people.
Brands
The company has a number of big name and different brands under which it sells its clothing. The brands are listed below, and are sold both in the company's own stores and in independent retailers.Women's clothing
- Vero Moda - The company's basic brand of women's clothing. In 2007, the company hired the supermodel Gisele BündchenGisele BündchenGisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...
to promote the brand in 2007-08. - Pieces - Accessories.
- ONLYOnlyOnly may refer to:* Only , a Canadian news and entertainment magazine* Only , an album by Tommy Emmanuel* "Only" * "Only" * "The Only", a song by Static-X...
- Jeans / denim. - Mamalicious - Maternity wear.
- VILA - For younger, fashion conscious women.
- Selected Femme - Sister brand to Selected Homme.
Menswear
- Jack&Jones - more fashionable brand targeted at younger customers, with fashionable underwear and other clothing garments aimed at the young consumer market. In 2007, the company established a new label "JJ ECO" which is Fairtrade-certified, also sponsor of Danish BoxerBoxingBoxing, also called pugilism, is a combat sport in which two people fight each other using their fists. Boxing is supervised by a referee over a series of between one to three minute intervals called rounds...
, Mikkel KesslerMikkel KesslerMikkel Kessler is a Danish professional boxer and former two time WBA & WBC Super Middleweight champion. In his professional career he has a record of 44–2 with 33 knockouts...
. - Selected Homme - more conservative brand including suits and shirts.
- Outfitters Nation
Children's clothing
- Name It - Clothes for babies and children.
Bestseller has shops in most European countries, the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
(over 45 countries in total). Bestseller is one of the biggest European fashion companies in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
with more than 1,200 shops and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese consumer market". Shops sell either clothing of one single brand or of all brands of the company. There are more than 800 shops selling Vero moda around the globe. The Jack & Jones brand is sold in approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.
From 1998 to 2000, Bestseller A/S were co-sponsor for a professional road bicycle racing team, which had Jack & Jones as part of its name. Since the start of 2006, Bestseller has been a sponsor of the Danish Olympic team.