Behr Process Corporation is a manufacturer of interior and exterior residential paint

Paint

Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...

, founded in 1947 by Otho Behr Jr. It is known for their extensive range of available colors (over 1800 colors are represented in their paint swatches and samples with over 4000 colors available overall). Behr Premium Plus Ultra is Behr's newest line, which is a self-priming paint

Paint

Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...

 available for both interior and exterior applications. The company is based in Santa Ana, California

Santa Ana, California

Santa Ana is the county seat and second most populous city in Orange County, California, and with a population of 324,528 at the 2010 census, Santa Ana is the 57th-most populous city in the United States....

. Home Depot is the exclusive retailer of Behr paint.

Behr is pronounced like the animal "bear

Bear

Bears are mammals of the family Ursidae. Bears are classified as caniforms, or doglike carnivorans, with the pinnipeds being their closest living relatives. Although there are only eight living species of bear, they are widespread, appearing in a wide variety of habitats throughout the Northern...

" and its logo

Logo

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

 includes the outline of a bear.

Behr Process Corporation was created by Otho M. Behr. Upon his death his son Otho Jr. ran the company until Jack Croul eventually took over. In 1999 Behr was purchased by the Masco Corporation.