Barberitos is a franchise

Franchising

Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 chain of San Francisco

San Francisco burrito

San Francisco burrito is a type of burrito, originally a Mexican-American food, that originated in San Francisco, California. The San Francisco burrito is distinguished from a regular burrito partly by the amount of rice and other side dishes included in the package, and partly by its sheer size...

-inspired restaurants based in Athens

Athens, Georgia

Athens-Clarke County is a consolidated city–county in U.S. state of Georgia, in the northeastern part of the state, comprising the former City of Athens proper and Clarke County. The University of Georgia is located in this college town and is responsible for the initial growth of the city...

, Georgia

Georgia (U.S. state)

Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

, U.S.A.

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 As of November 2011, 24 Barberitos restaurants are operating in the southeastern United States.
The company name is a portmanteau of Downing Barber, company founder, and burrito

Burrito

A burrito , or taco de harina, is a type of Mexican food. It consists of a wheat flour tortilla wrapped or folded around a filling. The flour tortilla is usually lightly grilled or steamed, to soften it and make it more pliable. In Mexico, refried beans or meat are sometimes the only fillings...

, a signature item at Barberitos restaurants. (Barberitos is consistently spelled without a possessive apostrophe

Apostrophe

The apostrophe is a punctuation mark, and sometimes a diacritic mark, in languages that use the Latin alphabet or certain other alphabets...

.)

The original Barberitos, still in operation, is located in downtown Athens

Downtown (Athens)

Downtown Athens in Athens, Georgia is generally considered to be the area bounded on the north by Dougherty Street , on the south by Broad Street and the University of Georgia campus, on the west by Pulaski Street, and on the east by Foundry Street....

, near the University of Georgia

University of Georgia

The University of Georgia is a public research university located in Athens, Georgia, United States. Founded in 1785, it is the oldest and largest of the state's institutions of higher learning and is one of multiple schools to claim the title of the oldest public university in the United States...

's North Campus. Recently Barberitos began selling franchise opportunities. There are now approximately eighteen restaurants in operation in Georgia, and about six more in North Carolina

North Carolina

North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

, South Carolina

South Carolina

South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...

, Florida

Florida

Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

, and Tennessee

Tennessee

Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

.

Barberitos serves Tex-Mex fare such as burritos, taco

Taco

A taco is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling. A taco can be made with a variety of fillings, including beef, chicken, seafood, vegetables and cheese, allowing for great versatility and variety...

s, nachos

Nachos

Nachos are a popular food based on nixtamalized corn, of Mexican origin associated with Tex-Mex cuisine that can be either made quickly to serve as a snack or prepared with more ingredients to make a full meal. In their simplest form, nachos are tortilla chips or totopos covered in melted cheese...

, and quesadilla

Quesadilla

A quesadilla is a flour or corn tortilla filled with a savoury mixture containing cheese and other ingredients, then folded in half to form a half-moon shape. This dish originated in Mexico, and the name is derived from the Spanish word queso ....

s. They are perhaps best known for the Skinny, Fatty and Heavy D varieties of their burritos. They offer a variety of vegetarian and vegan entrees (including tofu

Tofu

is a food made by coagulating soy milk and then pressing the resulting curds into soft white blocks. It is part of East Asian and Southeast Asian cuisine such as Chinese, Japanese, Korean, Indonesian, Vietnamese, and others. There are many different varieties of tofu, including fresh tofu and tofu...

 burritos). They also feature a "Lil' Barbs" menu for children.

Barberitos differentiate themselves from their competitors by offering only fresh food. A few ways they ensure the ingredients are always fresh include no freezers on the premises, fresh produce delivered daily, making their own chips, and never using preservatives or premade ingredients.

The company mascot

Mascot

The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 is Pepe, a grinning, anthropomorphic chili pepper

Chili pepper

Chili pepper is the fruit of plants from the genus Capsicum, members of the nightshade family, Solanaceae. The term in British English and in Australia, New Zealand, India, Malaysia and other Asian countries is just chilli without pepper.Chili peppers originated in the Americas...

wearing dark glasses and clutching a burrito.