Bad Boy is an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 alternative sport and lifestyle brand. They are notable for their presence in both fashion and performance equipment.

About

Bad Boy provides action sport and combat sport

Combat sport

A Combat sport, also known as a Fighting sport, is a competitive contact sport where two combatants fight against each other using certain rules of engagement , typically with the aim of simulating parts of real hand to hand combat...

 athletes with performance products and apparel. They first began producing T-shirts and shorts for local surfers, skaters and motocross

Motocross

Motocross is a form of motorcycle sport or all-terrain vehicle racing held on enclosed off road circuits. It evolved from trials, and was called scrambles, and later motocross, combining the French moto with cross-country...

 riders in San Diego, CA in the early eighties. In the nineties Bad Boy launched a combat sports line, starting with their sponsorship of Rickson Gracie

Rickson Gracie

Rickson Gracie is a Brazilian 8th degree black and red belt in Brazilian Jiu-Jitsu and a retired mixed martial artist. He is a member of the Gracie family: the son of Hélio Gracie, brother to Rorion and Relson Gracie, and half-brother to Rolker, Royce, Robin and Royler Gracie.-Biography:Rickson...

, son of the legendary founder of Brazilian Jiu Jitsu, Helio Gracie

Hélio Gracie

Hélio Gracie was a Brazilian martial artist who, together with his brother Carlos Gracie, founded the martial art of Gracie Jiu-Jitsu, known internationally as Brazilian Jiu-Jitsu...

, for a seminar that he was giving in Rio de Janeiro

Rio de Janeiro

Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...

. The seminar made the cover story in a national magazine and the cover photo featured Rickson wearing a Bad Boy kimono

Jujutsugi

Jujutsugi is the Japanese name for a jujutsu training uniform.For traditional jujutsu only a judogi or a karategi is allowed....

. As Jiu Jitsu continued to grow in Brazil, Bad Boy continued to sponsor both the Gracies and Jiu Jitsu tournaments.

Other martial art academies in Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

, most notably Luta Livre, took notice of the success and popularity of Jiu Jitsu and a war of words began, wherein Jiu Jitsu was denounced as a fad and not as effective as was publicized. In order to settle the debate, the first Mixed Martial Arts

Mixed martial arts

Mixed Martial Arts is a full contact combat sport that allows the use of both striking and grappling techniques, both standing and on the ground, including boxing, wrestling, Brazilian jiu-jitsu, muay Thai, kickboxing, karate, judo and other styles. The roots of modern mixed martial arts can be...

 tournaments, then called Vale Tudo

Vale tudo

Vale tudo are full-contact unarmed combat events, with a limited number of rules, that became popular in Brazil during the 20th century. Vale tudo has been considered a combat sport by some observers...

, sprung up throughout Brazil and Bad Boy was first in line to support the sport.

As the sport grew, it became apparent that the gi and traditional gear were hindering the performance of many athletes. Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters. The Vale Tudo (VT) shorts were based on the Sungão, which is the Brazilian word for the swim briefs favored on Brazil’s beaches. Bad Boy added legs to the garment and were made of durable yet comfortable polyamide

Polyamide

A polyamide is a polymer containing monomers of amides joined by peptide bonds. They can occur both naturally and artificially, examples being proteins, such as wool and silk, and can be made artificially through step-growth polymerization or solid-phase synthesis, examples being nylons, aramids,...

.

The Bad Boy branding is currently represented in the UK by http://www.badboy-uk.com selling MMA equipment and fight wear. From Bad Boy t-shirts to training equipment they have everything MMA related.

Bad Boy recently won Best Technical Clothing Brand in the 2010 and 2011 World MMA Awards.

Historic Fighters, Trainers, and Coaches

• Wanderlei Silva
  Wanderlei Silva
  Wanderlei César da Silva , nicknamed "The Axe Murderer", is a Brazilian mixed martial artist, who has competed in Japan's Pride Fighting Championships and the American based Ultimate Fighting Championship . Silva is known for his aggressive fighting style with the majority of his fights ending in...
  
  
• Vitor Belfort
  Vitor Belfort
  Vítor Vieira Belfort is a Brazilian mixed martial artist and former UFC Light Heavyweight Champion. Belfort was born in Rio de Janeiro and studied jiu-jitsu with the Gracie family, namely Carlson Gracie. He received a black belt under Carlson and currently trains with Xtreme Couture, fighting in...
  
  
• Antônio Rogério Nogueira
  Antonio Rogerio Nogueira
  Antônio Rogério Nogueira is a Brazilian professional mixed martial artist currently signed with the UFC. He is the twin brother of Antônio Rodrigo Nogueira. A proficient amateur boxer, he was the 2006 and 2007 Brazilian Super Heavyweight Champion. He also won a bronze medal in the 2007 Pan...
  
  
• Antônio Rodrigo Nogueira
  Antonio Rodrigo Nogueira
  Antônio Rodrigo Nogueira is a Brazilian mixed martial artist known for his technical mastery of Brazilian Jiu-Jitsu. He competes in the heavyweight division of the Ultimate Fighting Championship, where he is a former UFCInterim Heavyweight Champion...
  
  
• Shogun Rua
  Mauricio Rua
  Maurício Milani Rua is a Brazilian mixed martial artist fighting in the Ultimate Fighting Championship where he is a former UFC Light Heavyweight Champion...
  
  
• Joachim Hansen
• Mark Kerr
• Dan Henderson
  Dan Henderson
  Daniel Jeffery Henderson, is an American mixed martial artist and former Olympic wrestler, who competes as a middleweight and light heavyweight in the Ultimate Fighting Championship. He is the former Strikeforce Light Heavyweight Champion and was the last Welterweight and Middleweight champion...
  
  
• Frank Shamrock
  Frank Shamrock
  Frank Shamrock is a retired mixed martial arts fighter. Shamrock was the first to hold the UFC Middleweight Championship and retired as the four-time defending undefeated champion...
  
  
• Ricardo Arona
  Ricardo Arona
  Ricardo Arona is a Brazilian mixed martial artist and PRIDE FC Middleweight Grand Prix finalist. He has competed in PRIDE Fighting Championships and RINGS in his mixed martial arts career, and is a member of Brazilian Top Team.-Abu Dhabi and RINGS:...
  
  
• Wallid Ismail
  Wallid Ismail
  Wallid Farid Ismail is a Brazilian mixed martial artist and promoter. He holds a black belt in Brazilian Jiu-Jitsu under Carlson Gracie, and is an IVC mixed martial arts world champion and Brazilian Jiu-Jitsu Champion...
  
  
• Rickson Gracie
  Rickson Gracie
  Rickson Gracie is a Brazilian 8th degree black and red belt in Brazilian Jiu-Jitsu and a retired mixed martial artist. He is a member of the Gracie family: the son of Hélio Gracie, brother to Rorion and Relson Gracie, and half-brother to Rolker, Royce, Robin and Royler Gracie.-Biography:Rickson...
  
  
• Renzo Gracie
  Renzo Gracie
  Renzo Gracie is a Gracie Barra Brazilian Jiu-Jitsu black belt under Carlos Gracie Jr. and a former mixed martial arts competitor in the Ultimate Fighting Championship . He is member of the Gracie family of Brazil. He is the son of Robson Gracie, grandson of Carlos Gracie, nephew of Carlos...
  
  
• Mark Coleman
  Mark Coleman
  Mark Coleman is an American mixed martial artist, professional wrestler, former NCAA collegiate wrestler and former Olympic amateur wrestler. In MMA, he was the UFC 10 and UFC 11 tournament champion, the first Ultimate Fighting Championship heavyweight champion, and the Pride Fighting...
  
  
• Martin Kampmann
  Martin Kampmann
  Martin Kampmann Frederiksen is a Danish mixed martial artist who is currently fighting out of Las Vegas, Nevada, U.S. and trains at the Xtreme Couture gym. He is known for his precise strikes and his quick submissions...
  
  
• Jake Shields
  Jake Shields
  Jake Shields is an American mixed martial artist who is currently fighting in the welterweight division of the UFC. He is the last Rumble on the Rock 175 lb champion. He is the first and last Elite XC Welterweight Champion. He is also the former Shooto Middleweight Champion and is the former...
  
  
• Pedro Rizzo
  Pedro Rizzo
  Pedro Augusto Rizzo is an Brazilian mixed martial artist and Muay Thai fighter. He has a professional MMA record of 19–9–0 as of July 17, 2010. He holds notable victories over former UFC Champions Mark Coleman, Dan Severn, Josh Barnett, Andrei Arlovski, Ricco Rodriguez and Ken Shamrock.-Mixed...
  
  
• Bob Sapp
  Bob Sapp
  Robert Malcolm "Bob" Sapp is an American kickboxer, mixed martial artist, professional wrestler, actor, comedian and former professional American football player. Sapp currently has a combined fight record of 21–21–0, mostly fighting in Japan...
  
  
• Jerome Le Banner
  Jérôme Le Banner
  Jérôme "Geronimo" Le Banner , is a French kickboxer and K-1 superstar, famous for his aggressive fighting style and knockout power....
  
  
• Dean Lister
  Dean Lister
  Dean Richard Lister is an American mixed martial artist and a former King of the Cage champion. He currently fights at the Middleweight division after moving down from the Light Heavyweight class...
  
  
• Cabbage
  Wesley Correira
  Wesley "Cabbage" Correira is an American mixed martial artist. He trains with BJ Penn in Hilo, Hawaii at BJ Penn MMA.-Biography:...
  
  
• Saulo Ribeiro
  Saulo Ribeiro
  Saulo Ribeiro, brother of the equally famed Xande Ribeiro, is a 4th degree black belt in Brazilian Jiu-Jitsu. After earning a black belt in Judo, he began his training of Brazilian Jiu-Jitsu in Rio De Janeiro under Royler Gracie, the son of Helio Gracie, at the famous Gracie Humaitá.Saulo received...
  
  
• Diego Sanchez
  Diego Sánchez
  Diego J. Sanchez is an American mixed martial artist of Mexican descent, with a background in wrestling and Gaidojutsu, system of submission wrestling developed by his longtime trainer Greg Jackson...
  
  
• Lyoto Machida
  Lyoto Machida
  Lyoto Carvalho Machida is a Japanese-Brazilian mixed martial artist from Belém, Brazil who fights as a light heavyweight in the Ultimate Fighting Championship...
  
  
• Amaury Bitetti
• Junior dos Santos
  Junior dos Santos
  Junior dos Santos Almeida, also known as Junior Cigano , is a Brazilian professional mixed martial artist and the current UFC Heavyweight Champion. Dos Santos fights in the Heavyweight division, under the tutelage of former UFC and Pride Heavyweight Champion Antônio Rodrigo Nogueira and UFC...
  
  
• Nino Schembri
  Nino Schembri
  Antonio "Nino" Schembri is a Brazilian mixed martial artist. He is a former member of the Chute Boxe Academy and currently trains with the Black House Team. He is called "Elvis" because of his long, chop-like sideburns. The highlight of his career came with his upset victory over Kazushi Sakuraba...
  
  
• Jorge “Macaco” Patino
  Jorge Patino
  Jorge Luis Patino is a Brazilian vale tudo fighter whose career began in the 1990s. His style is focused around his Brazilian Jiu-Jitsu skills. He is best remembered for his two epic vale tudo fights with Jose "Pele" Landi-Jons. Although he lost both fights, the pace and brutality of the fights...