BMW India
Encyclopedia
BMW India Private Limited is a wholly owned subsidiary of BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

, headquartered in Gurgaon
Gurgaon
Gurgaon is the second largest city in the Indian state of Haryana. Gurgaon is the industrial and financial center of Haryana. It is located 30 km south of national capital New Delhi, about 10 kilometers from Dwarka Sub City and 268 km south of Chandigarh, the state capital...

, Haryana
Haryana
Haryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south...

.

Operations

BMW India made an initial investment of in its factory in Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

, Tamil Nadu
Tamil Nadu
Tamil Nadu is one of the 28 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian Peninsula and is bordered by the union territory of Pondicherry, and the states of Kerala, Karnataka, and Andhra Pradesh...

, with an initial capacity for 3000 cars. The factory started operations in March 2007. Its capacity has since been expanded to produce 11,000 cars and SUVs annually as of August 2011. It expects its 2011 sales in India to reach over 10,000 cars and SUVs.

BMW India will employ around 400 people by end of 2010. Up to 1200 jobs will be created in the dealer and service network by end of 2012.

As of July 2011, BMW India has a network of over 20 dealerships across India.

BMW established an International Purchasing Office (IPO) at its headquarters in Gurgaon to identify and assess Indian suppliers for BMW and Mini automobiles and motorcycles worldwide. The IPO focuses on procurement of automobile components as well as IT and Engineering services from India for BMW's international operations.

Dealerships

Currently, BMW India is present at 24 locations in the Indian market; BMW Studio (New Delhi), Deutschen Motoren (New Delhi), Deutschen Motoren (West Delhi), Bird Automotive (Gurgaon), Bird Automotive (Ambience Mall, Gurgaon), Navnit Motors (Mumbai), Infinity Cars (South Mumbai), Infinity Cars (Indore), Krishna Automobiles (Chandigarh), Navnit Motors (Bangalore), Navnit Motors City Showroom (Bangalore), Kun Exclusive (Hyderabad), Kun Exclusive (Chennai), Bavaria Motors (Pune), OSL Prestige (Kolkata), OSL Prestige (Bhubaneswar), Parsoli Motors (Ahmedabad), Parsoli Motors (Surat), Platino Classic (Kochi), Kun Exclusive (Coimbatore), Sanghi Classic (Jaipur), Munich Motors (Raipur), Bavaria Motors (Goa) and Krishna Automobiles (Ludhiana).

Models

BMW India produces the following models at its factory in Chennai:
  • BMW 3 Series
    BMW 3 Series
    The BMW 3 Series is a compact executive car manufactured by the German automaker BMW since May 1975. Successor to the BMW New Class, it has been produced in five different generations and in no less than five different body styles. It is BMW's best-selling model, accounting for around 30% of the...

     (320i, 330i Sport, 320d Highline and 320d Exclusive)
  • BMW 5 Series
    BMW 5 Series
    The BMW 5 Series is a mid-size / executive car manufactured by BMW since 1972. The car, now in its sixth generation, is sold in sedan and touring body styles....

     (523i, 520d, 525d and 530d)
  • BMW X1
    BMW X1
    The BMW X1 is a compact luxury crossover manufactured by BMW. It extends the current BMW Sports Activity Series model lineup which includes the BMW X3, BMW X5, and the BMW X6. The X1 is based on the same platform as the BMW 3 Series Touring with xDrive...

     (sDrive 18i, sDrive 20d, sDrive 20d Exclusive)
  • BMW X3
    BMW X3
    The BMW X3 is a compact crossover SUV marketed by the German automaker BMW, based on the BMW 3-Series automobile platform, and now in its second generation. BMW designed the X3 in conjunction with Magna Steyr of Graz, Austria — who manufactured all X3s under contract to BMW for the first...

     (X3 xDrive30d, X3 xDrive20d)


It imports CBU manufactured models in India.
  • BMW 5 Series Sedan (535i CBU)
  • BMW 6 Series
    BMW 6 Series
    BMW 6 Series refers to several generations of executive coupés produced by BMW.The first was the E24, being derived from the E12 & E28 5 Series 4-door sedans. The E24 launched in 1976 to replace the 3.0CS & 3.0CSi . 14 years later, in 2003, BMW released the all new E63/E64 which was available as a...

     (650i and 640d Convertible and Coupe)
  • BMW 7 Series
    BMW 7 Series
    The BMW 7 Series is a line of full-size luxury vehicles produced by the German automaker BMW. Introduced in 1977, it is BMW's flagship car and is only available as a sedan or extended-length limousine...

     (740Li, 750Li, 760Li and 730Ld)
  • BMW X5
    BMW X5
    The BMW X5 is a luxury crossover SUV introduced in 1999 as the first generation E53. It was BMW's first SUV also known as "Four-by-Four" in the UK. It features all-wheel drive which is branded as the "X" drive system and is available with either manual or automatic transmission...

     (X5 xDrive50i and X5 xDrive30d)
  • BMW X6
    BMW X6
    The BMW X6 is a mid-size luxury crossover released for sale in the second quarter of 2008 by German automaker BMW. The X6 was marketed as a Sports Activity Coupé by BMW...

     (X6 xDrive50i and X6 xDrive30d)
  • BMW X6 M
  • BMW M3
    BMW M3
    The BMW M3 is a high-performance version of the BMW 3 Series, developed by BMW's in-house motorsport division, BMW M. M3 models have been derived from the E30, E36, E46 and E90/E92/E93 3-series, and sold with coupé, sedan and convertible body styles...

     (Coupe and Convertible)
  • BMW Z4
    BMW Z4
    The BMW Z4 is a rear-wheel drive sports car by the German car maker BMW. It follows a line of past BMW roadsters such as the BMW Z1, BMW 507, BMW Z8, and the BMW Z3. The Z4 replaces the Z3. First generation production started in 2002 at BMW USA's Greer, South Carolina plant, with production of both...

     (sDrive35i Roadster)

BMW Financial Services India

In 2010, BMW launched the BMW Financial Services India as a wholly owned subsidiary headquartered in Gurgaon. The subsidiary provides financing options for consumers and fleet owners, as well as commercial financing for BMW's network of dealerships and service stations.

Criticism

Bird Automotive, a BMW dealer in India based in New Delhi
New Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...

, is accused of luring customers.
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