Avoca Handweavers
Encyclopedia
Avoca Handweavers is a clothing manufacturing, retail and food business in Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

. Started in Avoca
Avoca, County Wicklow
Avoca is a small town near Arklow, in County Wicklow, Ireland. It is situated on the River Avoca.The Avoca area has been associated with its famous copper mines for many years and the valley has been immortalised by Thomas Moore in the famous song The Meeting of the Waters...

, County Wicklow
County Wicklow
County Wicklow is a county in Ireland. It is part of the Mid-East Region and is also located in the province of Leinster. It is named after the town of Wicklow, which derives from the Old Norse name Víkingalág or Wykynlo. Wicklow County Council is the local authority for the county...

, it is the oldest working woollen mill in Ireland and one of the world's oldest manufacturering companies. It is also Ireland's oldest surviving business.

The mill on the banks of the fast-flowing River Avoca
River Avoca
The Avoca is a river in County Wicklow, Ireland. It is contained completely within the county.The Avoca starts life as two rivers, the Avonmore and the Avonbeg...

 survives from at least 1723. Travel to and from the remote village was difficult and a barter
Barter
Barter is a method of exchange by which goods or services are directly exchanged for other goods or services without using a medium of exchange, such as money. It is usually bilateral, but may be multilateral, and usually exists parallel to monetary systems in most developed countries, though to a...

 system was used. The mill
Watermill
A watermill is a structure that uses a water wheel or turbine to drive a mechanical process such as flour, lumber or textile production, or metal shaping .- History :...

 was used for grinding corn
Cereal
Cereals are grasses cultivated for the edible components of their grain , composed of the endosperm, germ, and bran...

 for bread
Bread
Bread is a staple food prepared by cooking a dough of flour and water and often additional ingredients. Doughs are usually baked, but in some cuisines breads are steamed , fried , or baked on an unoiled frying pan . It may be leavened or unleavened...

 and spinning
Spinning (textiles)
Spinning is a major industry. It is part of the textile manufacturing process where three types of fibre are converted into yarn, then fabric, then textiles. The textiles are then fabricated into clothes or other artifacts. There are three industrial processes available to spin yarn, and a...

 and weaving
Weaving
Weaving is a method of fabric production in which two distinct sets of yarns or threads are interlaced at right angles to form a fabric or cloth. The other methods are knitting, lace making and felting. The longitudinal threads are called the warp and the lateral threads are the weft or filling...

 wool
Wool
Wool is the textile fiber obtained from sheep and certain other animals, including cashmere from goats, mohair from goats, qiviut from muskoxen, vicuña, alpaca, camel from animals in the camel family, and angora from rabbits....

.

In 1760
1760 in Ireland
-Events:*21–26 February - Battle of Carrickfergus: A force of French troops under the command of privateer François Thurot captures and holds the town and castle of Carrickfergus before retiring; the force is defeated in a naval action in the Irish Sea on 28 February.*25 October - George III...

 a Fly Shuttle Loom
Flying shuttle
The flying shuttle was one of the key developments in weaving that helped fuel the Industrial Revolution. It was patented by John Kay in 1733. Only one weaver was needed to control its lever-driven motion. Before the shuttle, a single weaver could not weave a fabric wider than arms length. Beyond...

, capable of weaving up to 20 metres of cloth a day arrived. Workers, concerned about possible unemployment, resorted to burning some looms.
Three sisters, the Wynnes, inherited the mill in the 1920s and introduced colour. Avoca Handweavers tweeds
Tweed (cloth)
Tweed is a rough, unfinished woolen fabric, of a soft, open, flexible texture, resembling cheviot or homespun, but more closely woven. It is made in either plain or twill weave and may have a check or herringbone pattern...

 was produced and exported, including for use by Paris designer Elsa Schiaparelli
Elsa Schiaparelli
Elsa Schiaparelli was an Italian fashion designer. Along with Coco Chanel, her greatest rival, she is regarded as one of the most prominent figures in fashion between the two World Wars. Starting with knitwear, Schiaparelli's designs were heavily influenced by Surrealists like her collaborators...

. The material was also used for a waistcoat for King George VI
George VI of the United Kingdom
George VI was King of the United Kingdom and the Dominions of the British Commonwealth from 11 December 1936 until his death...

 and baby blankets for the children of Queen Elizabeth II
Elizabeth II of the United Kingdom
Elizabeth II is the constitutional monarch of 16 sovereign states known as the Commonwealth realms: the United Kingdom, Canada, Australia, New Zealand, Jamaica, Barbados, the Bahamas, Grenada, Papua New Guinea, the Solomon Islands, Tuvalu, Saint Lucia, Saint Vincent and the Grenadines, Belize,...

.

In 1974, Donald Pratt, a solicitor engaged to handle the sale of the mill which now faced closure decided to buy it himself. Along with his wife, Hilary, a teacher, he set about getting Avoca Handweavers back on its feet. The Pratts began exporting handwoven rugs and throws to the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and other countries. Avoca throws are still sold across the globe.

Managed now by two generations of the Pratt family, Avoca continues to develop with several large retail outlets around Ireland and in Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...

. Many of these also have popular foodhalls & cafes attached as their food operations expand. The Avoca Cafe Cookbooks have proven to be popular bestsellers.

The company has a number of women's clothing ranges which it sells through its own stores designed by Amanda Pratt, as well as wholesaling in Ireland and internationally. The best known of these is Avoca Anthology.

Avoca is also strongly associated with gardens and has several very rare trees in its Kilmacanogue grounds and one of Ireland's most famous gardens at Mount Usher in Ashford, County Wicklow
Ashford, County Wicklow
Ashford , historically known as Ballymacahara , is a village County Wicklow, Republic of Ireland. It lies on the R772 regional road. The Vartry River flows under the road in the village centre...

. Now mostly known simply as Avoca, the company employs over 600 people.
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