Avery Dennison
Encyclopedia
Avery Dennison Corporation is a global manufacturer and distributor of pressure sensitive adhesive
Pressure sensitive adhesive
Pressure sensitive adhesive is adhesive which forms a bond when pressure is applied to marry the adhesive with the adherend...

 materials (such as self-adhesive labels), office products, and various paper products.

The company was originally founded in Los Angeles in 1935 as Kum Kleen Products, a partnership of Mr. and Mrs. R.S. Avery. The name was changed to Avery Adhesives in 1937. In 1946 the company was incorporated as Avery Adhesive Label Corp., and the name was subsequently changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964. The name was changed again to Avery International Corporation in 1976, and it became Avery Dennison after the company merged with Dennison Manufacturing in 1990.

The company is currently headquartered in Pasadena, California
Pasadena, California
Pasadena is a city in Los Angeles County, California, United States. Although famous for hosting the annual Rose Bowl football game and Tournament of Roses Parade, Pasadena is the home to many scientific and cultural institutions, including the California Institute of Technology , the Jet...

. As of 2008, Avery ranked 376 in the Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 list with total sales of $6.7 billion. Avery Dennison's pivotal line of products are found in their Pressure-Sensitive Materials segment, responsible for 54% of sales. Avery currently employs 36,000 men and women all over the world, with manufacturing and distribution facilities in over 60 countries. Avery Dennison's first overseas subsidiary was established in Holland in 1955.

The Company operates through four segments:
  • The Pressure-sensitive Materials segment manufactures and sells pressure-sensitive roll label materials, films for graphic applications, reflective highway safety products, performance polymers, and extruded films.
  • The Office and Consumer Products segment manufactures and sells various office and consumer products, including labels, binders, dividers, sheet protectors, and writing instruments.
  • The Retail Information Services segment designs, manufactures, and sells various price marking and brand identification products, including tickets, graphic and barcode tags and labels, woven and printed labels, and related supplies and equipment.
  • Other Specialty Products segment provides automotive and industrial products, RFID tags and inserts, specialty tape, security printing and performance films


Avery merged in 1990 with the Dennison Manufacturing Company, located in Framingham, Massachusetts
Framingham, Massachusetts
Framingham is a New England town in Middlesex County, Massachusetts, United States. The population was 68,318 as of the United States 2010 Census. -History:...

 which was founded in 1844 as a jewelry and watch
Watch
A watch is a small timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket, with wristwatches being the most common type of watch used today. They evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were...

 box manufacturing company by Aaron Lufkin Dennison
Aaron Lufkin Dennison
Aaron Lufkin Dennison .-Early life:Aaron Dennison was born in Freeport, Maine, after which the family moved to Brunswick, Maine. He was the son of Andrew Dennison, a boot and shoemaker who was also a music teacher. As a child Aaron earned pocket money by carrying a builder’s hod, working as a...

, who later became the pioneer of the American System of Watch Manufacturing
American System of Watch Manufacturing
In the mid 19th century Aaron Lufkin Dennison became inspired by the manufacturing techniques of the United States Armory at Springfield, Mass. The "armory practice" was mainly based on a strict system of organization, the extensive use of the machine shop and a control system based on gauges...

. Five years later Aaron turned the Dennison Manufacturing Company over to his younger brother, Eliphalet Whorf Dennison, who took over and developed the company into a sizable industrial enterprise.

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