Avenue is a former Dutch

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 glossy monthly magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

. In its original form it was established in 1965 and shut down in 1995. In 2001 publisher VNU

VNU

Nielsen is a global marketing and advertising research company headquartered in Lower Manhattan, New York City. Nielsen is active in over 100 countries, and employs some 32,000 people worldwide...

 restarted the magazine. It survived only four editions.

In its first period the magazine was very influential. It attracted writers as culinary journalist Wina Born

Wina Born

Wina Born-Meijer was a Dutch journalist. She is often named as de moeder van de Nederlandse gastronomie...

, photographer Ed van der Elsken

Ed van der Elsken

Eduard "Ed" van der Elsken was a Dutch photographer and filmmaker.His imagery provides quotidian, intimate and autobiographic perspectives on the European zeitgeist spanning the period of the Second World War into the nineteen-seventies in the realms of love, sex, art, music , and alternative...

 and the authors Jan Cremer, W.F. Hermans and Cees Nooteboom

Cees Nooteboom

Cees Nooteboom is a Dutch author. He has won numerous literary awards and has been mentioned as a candidate for the Nobel Prize in literature.-Life:...

. At his top the magazine sold 125.000 copies a month.

It core public were modern women between 25 and 55 years of age. Secondary public were men of that age group.