Attensity
Encyclopedia
Attensity provides text analytics
Text analytics
The term text analytics describes a set of linguistic, statistical, and machine learning techniques that model and structure the information content of textual sources for business intelligence, exploratory data analysis, research, or investigation. The term is roughly synonymous with text mining;...

 software for Customer Experience Management (CEM). Attensity's software applications extract facts, relationships and sentiment
Sentiment analysis
Sentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials....

 from unstructured data
Unstructured data
Unstructured Data refers to information that either does not have a pre-defined data model and/or does not fit well into relational tables. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well...

, which comprise approximately 85% of the information companies store electronically.

The software uses natural language processing
Natural language processing
Natural language processing is a field of computer science and linguistics concerned with the interactions between computers and human languages; it began as a branch of artificial intelligence....

 technology to address collective intelligence in social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 and forums; the voice of the customer
Voice of the customer
Voice of the customer is a term used in business and Information Technology to describe the in-depth process of capturing a customer's expectations, preferences and aversions...

 in surveys and emails; Social Customer Relationship Management
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 (Social CRM); e-services; research and e-discovery
Electronic Discovery
Electronic discovery refers to discovery in civil litigation which deals with the exchange of information in electronic format . Usually a digital forensics analysis is performed to recover evidence...

; risk and compliance; and intelligence analysis.

Corporate customers that use the Attensity Analyze and Attensity Respond products to drive business decisions include Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Blagnac, France, surburb of Toulouse, and with significant activity across Europe, the company produces around half of the world's jet airliners....

, Charles Schwab
Charles Schwab
Charles Schwab may refer to:*Charles M. Schwab , American steel magnate*Charles R. Schwab , founder of the eponymous brokerage*Charles Schwab Corp., an American based brokerage firm...

, Citigroup
Citigroup
Citigroup Inc. or Citi is an American multinational financial services corporation headquartered in Manhattan, New York City, New York, United States. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate...

, HP
Hewlett-Packard
Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...

, JetBlue, Lloyds Banking Group
Lloyds Banking Group
Lloyds Banking Group plc is a major British financial institution, formed through the acquisition of HBOS by Lloyds TSB in 2009. As at February 2010, HM Treasury held a 41% shareholding through UK Financial Investments Limited . The Group headquarters is located at 25 Gresham Street in London, with...

, Safeway
Safeway Inc.
Safeway Inc. , a Fortune 500 company, is North America's second largest supermarket chain after The Kroger Co., with, as of December 2010, 1,694 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern...

, Siemens
Siemens
Siemens may refer toSiemens, a German family name carried by generations of telecommunications industrialists, including:* Werner von Siemens , inventor, founder of Siemens AG...

, TiVo
TiVo
TiVo is a digital video recorder developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList"...

, Travelocity
Travelocity
Travelocity is an online travel agency and wholly owned subsidiary of Sabre Holdings Corporation, which was a publicly traded company until taken private by Silver Lake Partners and Texas Pacific Group in March 2007...

, Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, Walgreens
Walgreens
Walgreen Co. , doing business as Walgreens , is the largest drugstore chain in the United States of America. As of August 31st, the company operates 8,210 locations across all 50 states, the District of Columbia and Puerto Rico. Founded in Chicago, Illinois in 1901, and has since expanded...

, Wells Fargo
Wells Fargo
Wells Fargo & Company is an American multinational diversified financial services company with operations around the world. Wells Fargo is the fourth largest bank in the U.S. by assets and the largest bank by market capitalization. Wells Fargo is the second largest bank in deposits, home...

 and Whirlpool. Government customers include the Federal Bureau of Investigation
Federal Bureau of Investigation
The Federal Bureau of Investigation is an agency of the United States Department of Justice that serves as both a federal criminal investigative body and an internal intelligence agency . The FBI has investigative jurisdiction over violations of more than 200 categories of federal crime...

, the National Security Agency
National Security Agency
The National Security Agency/Central Security Service is a cryptologic intelligence agency of the United States Department of Defense responsible for the collection and analysis of foreign communications and foreign signals intelligence, as well as protecting U.S...

 and the Defense Intelligence Agency
Defense Intelligence Agency
The Defense Intelligence Agency is a member of the Intelligence Community of the United States, and is the central producer and manager of military intelligence for the United States Department of Defense, employing over 16,500 U.S. military and civilian employees worldwide...

.

History

Attensity was founded in 2000. An early investor in Attensity was In-Q-Tel
In-Q-Tel
In-Q-Tel of Arlington, Virginia, United States is a not-for-profit venture capital firm that invests in high-tech companies for the sole purpose of keeping the Central Intelligence Agency equipped with the latest in information technology in support of United States intelligence capability...

, which funds technology to support the missions of the Central Intelligence Agency
Central Intelligence Agency
The Central Intelligence Agency is a civilian intelligence agency of the United States government. It is an executive agency and reports directly to the Director of National Intelligence, responsible for providing national security intelligence assessment to senior United States policymakers...

 and the broader U.S. intelligence community. In April 2009, Palo Alto's Attensity Corp. merged with Germany's Empolis
Empolis
Empolis, an Attensity Group company, is a content management and knowledge management software company owned by Attensity Empolis Europe GmbH .Empolis is coordinator of the research program THESEUS.- Products :...

 and Living-e AG to form Attensity Group. As of May 2010, Living-e and Empolis are doing business under the name Attensity Europe GmbH. In the U.S., Attensity sells to the U.S. government through reseller inTTENSITY. On April 28, 2010, Attensity Group announced the acquisition of Biz360, Inc., a provider of social media monitoring and market intelligence solutions.

Attensity Group is a closely held private company. Its majority shareholder is aeris CAPITAL, a private Swiss investment office advising a high net-worth individual and his charitable foundation. Foundation Capital
Foundation capital
Foundation Capital is a venture capital firm located in Silicon Valley. The firm was founded in 1995, and manages over $2.4 billion in investment capital. It raised its seventh and largest fund of $750 million in April 2008...

, Granite Ventures
Granite Ventures
Granite Ventures is a venture capital firm with offices in San Francisco, California. Granite's predecessor H&Q Venture Associates, founded in 1992, was the venture capital investment arm of Hambrecht & Quist, a leading technology oriented investment bank...

, and Scale Venture Partners were among Biz360's investors and have become shareholders in Attensity Group.

See also

  • Text analytics
    Text analytics
    The term text analytics describes a set of linguistic, statistical, and machine learning techniques that model and structure the information content of textual sources for business intelligence, exploratory data analysis, research, or investigation. The term is roughly synonymous with text mining;...

  • Customer Experience Management
  • Natural language processing
    Natural language processing
    Natural language processing is a field of computer science and linguistics concerned with the interactions between computers and human languages; it began as a branch of artificial intelligence....

  • Voice of the customer
    Voice of the customer
    Voice of the customer is a term used in business and Information Technology to describe the in-depth process of capturing a customer's expectations, preferences and aversions...

  • Sentiment analysis
    Sentiment analysis
    Sentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials....

  • Unstructured data
    Unstructured data
    Unstructured Data refers to information that either does not have a pre-defined data model and/or does not fit well into relational tables. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well...

  • Text mining
    Text mining
    Text mining, sometimes alternately referred to as text data mining, roughly equivalent to text analytics, refers to the process of deriving high-quality information from text. High-quality information is typically derived through the devising of patterns and trends through means such as...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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