Aspire is a diet soft drink

Diet soda

Diet sodas are typically sugar-free, artificially sweetened, non-alcoholic carbonated beverages generally marketed towards health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their...

. Promotional claims advance cranberry-flavoured Aspire burning off 209 calories within three hours of drinking it.
It was launched by Fahrenheit 60, a Milton Keynes

Milton Keynes

Milton Keynes , sometimes abbreviated MK, is a large town in Buckinghamshire, in the south east of England, about north-west of London. It is the administrative centre of the Borough of Milton Keynes...

 company, in 2010.

Distribution

Aspire is distributed by high street stores including Selfridges

Selfridges

Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...

 department stores, Holland & Barrett

Holland & Barrett

Holland & Barrett is a chain of health food shops with over 600 stores in the United Kingdom, Republic of Ireland, South Africa, Singapore and Malta. The company also has stores in The Netherlands, where they trade as "De Tuinen".-Ownership:...

 health food shops and nutritional supplement retailer GNC

General Nutrition Centers

General Nutrition Centers is a Pittsburgh, Pennsylvania-based American commercial enterprise focused on the retail sale of health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet & energy products.-History:In 1935, David Shakarian opened a...

It is also sold at restaurants including the Food Company in Colchester and Ragdale Hall’s Spa in Melton Mowbray

Melton Mowbray

Melton Mowbray is a town in the Melton borough of Leicestershire, England. It is to the northeast of Leicester, and southeast of Nottingham...

 in Leicestershire

Leicestershire

Leicestershire is a landlocked county in the English Midlands. It takes its name from the heavily populated City of Leicester, traditionally its administrative centre, although the City of Leicester unitary authority is today administered separately from the rest of Leicestershire...

.

Endorsements

A research team at Leeds Metropolitan University

Leeds Metropolitan University

Leeds Metropolitan University is a British University with three campuses. Two are situated in Leeds, West Yorkshire, England while the third is situated in Bhopal, India...

 conducted a controlled study to examine the effects of ingesting Aspire on resting energy expenditure (REE) during 180 minutes of rest.. However, the study was only conducted on 20 subjects – 11 men and nine women.

The study showed that acute consumption of Aspire significantly increases the resting energy expenditure during the 180 minute test period. It found that Aspire boosts the average metabolic rate by producing a thermogenic

Thermogenics

Thermogenic means tending to produce heat and is commonly applied to drugs which increase heat through metabolic stimulation or to microorganisms which create heat within organic waste....

 reaction, which burns calorie

Calorie

The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...

s faster.
Lead researcher Dr John O'Hara says ‘The finished case study data suggests that…over a three hour period Aspire expends an average of 209 calories.’