Aspen Marketing Services is a privately-held marketing services agency in the United States. Aspen Marketing is headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, Dallas, New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Phoenix

Phoenix, Arizona

Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

, Morristown, NJ, Rosemont, IL and Tampa

Tâmpa

Tâmpa may refer to several villages in Romania:* Tâmpa, a village in Băcia Commune, Hunedoara County* Tâmpa, a village in Miercurea Nirajului, Mureş County* Tâmpa, a mountain in Braşov city...

 and has more than 640 employees nationwide.

As of 2007, the President and Chief Executive Officer is Patrick J. O’Rahilly

Patrick J. O’Rahilly

Patrick J. O'Rahilly is President and Chief Executive Officer of Aspen Marketing Services, a privately-held marketing services firm in the United States.O'Rahilly currently lives in St...

. During his tenure, Aspen has made several acquisitions including SRI Analytics (2005), DVC Worldwide (2006), the Townsend Agency (2007), and Newgen Results Corporation (2007).

Service Offerings

Aspen Marketing Services provides the following services:

• Direct Marketing
  Direct marketing
  Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
  
  
• Consumer Promotions and Premiums
• Event Marketing
• Public Relations
  Public relations
  Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
  
  
• Digital marketing
  Digital marketing
  Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
  
  
• Analytics
  Analytics
  Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...
  
   including Predictive Analytics
  Predictive analytics
  Predictive analytics encompasses a variety of statistical techniques from modeling, machine learning, data mining and game theory that analyze current and historical facts to make predictions about future events....
  
   and Behavioral Targeting
  Behavioral targeting
  Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select...
  
  

Clients

Aspen has been known to send third party solicitations and run marketing campaigns for the following companies.

Automotive

• Ford Motor Company
  Ford Motor Company
  Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
  
  
• General Motors
  General Motors
  General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
  
  
• Nissan Motors
  Nissan Motors
  , usually shortened to Nissan , is a multinational automaker headquartered in Japan. It was a core member of the Nissan Group, but has become more independent after its restructuring under Carlos Ghosn ....
  
  
• Toyota/Scion Motors
• Volvo Motors

Consumer Packaged Goods

• ConAgra Foods
  ConAgra Foods
  ConAgra Foods, Inc. is an American packaged foods company. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska...
  
  
• Georgia-Pacific
  Georgia-Pacific
  Georgia-Pacific LLC is an American pulp and paper company based in Atlanta, Georgia, and is one of the world's leading manufacturers and distributors of tissue, pulp, paper, packaging, building products and related chemicals. As of Fall 2010, the company employed more than 40,000 people at more...
  
  
• Kraft Foods
  Kraft Foods
  Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
  
  
• Omaha Steaks
  Omaha Steaks
  is a direct marketer of meat, food seasonings, cookbooks and pet food in the USA. Founded in 1917 as a single butcher shop in Omaha, Nebraska, Omaha Steaks is a fifth-generation, privately held family business, that is now one of America’s largest marketers of beef...
  
  

Executive Team

Patrick J. O'Rahilly

Patrick J. O’Rahilly

Patrick J. O'Rahilly is President and Chief Executive Officer of Aspen Marketing Services, a privately-held marketing services firm in the United States.O'Rahilly currently lives in St...

, President & CEO

Cathy Lang, COO

Don Danner, CFO

Rick Goddard, CIO

Fiore Dinovi, General Counsel

Company history

2007 acquired Townsend Agency

2006 acquired DVC Worldwide

2005 acquired SRI Analytics