Patrick J. O’Rahilly
Encyclopedia
Patrick J. O'Rahilly is President and Chief Executive Officer of Aspen Marketing Services
, a privately-held marketing services firm in the United States.
O'Rahilly currently lives in St. Charles, Illinois
with his wife and three children.
where he designed and executed his own marketing campaigns and promotions.
In the early- to mid-1980s, O’Rahilly, who had initially relied upon television and radio advertisements to drive sales at his dealerships, began designing and implementing direct mail campaigns
. The response was overwhelming, and over the next four years, sales rose by 40% to 50% annually.
In 1998, CMI was purchased by Aspen Marketing Services, based in West Chicago, IL. O’Rahilly was named Group President, and in 2002 was named President and CEO of Aspen Marketing. Today Aspen is the largest privately-held marketing services firm in the United States.
During his tenure, Aspen Marketing Services has made five acquisitions: SRI Analytics (2005), DVC Worldwide (2006), Townsend Agency (2007), Newgen Results Corp. (2007) and Experiencia (2008).
O'Rahilly won Ernst & Young's
Business Services Award for the Midwest Region in 2008.
Aspen Marketing Services
Aspen Marketing Services is a privately-held marketing services agency in the United States. Aspen Marketing is headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Rosemont, IL and Tampa and has more than 640 employees...
, a privately-held marketing services firm in the United States.
O'Rahilly currently lives in St. Charles, Illinois
St. Charles, Illinois
St. Charles is a Chicago suburb in Kane and DuPage counties of Illinois, United States, and is roughly west of Chicago on Illinois Route 64. According to a 2004 census estimate, the city has a total population of 32,134. The official city slogan is Pride of the Fox, after the Fox River that runs...
with his wife and three children.
Early career
O’Rahilly began his career as owner of several automobile dealershipsCar dealership
A car dealership or vehicle local distribution is a business that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary. It employs automobile salespeople to do the selling...
where he designed and executed his own marketing campaigns and promotions.
In the early- to mid-1980s, O’Rahilly, who had initially relied upon television and radio advertisements to drive sales at his dealerships, began designing and implementing direct mail campaigns
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
. The response was overwhelming, and over the next four years, sales rose by 40% to 50% annually.
CMI and Aspen Marketing Services
In 1986, O’Rahilly formed a new venture called Creative Marketing International (CMI) and sold off his dealerships. CMI had contracts to send direct mail for more than 1,000 auto dealerships nationwide.In 1998, CMI was purchased by Aspen Marketing Services, based in West Chicago, IL. O’Rahilly was named Group President, and in 2002 was named President and CEO of Aspen Marketing. Today Aspen is the largest privately-held marketing services firm in the United States.
During his tenure, Aspen Marketing Services has made five acquisitions: SRI Analytics (2005), DVC Worldwide (2006), Townsend Agency (2007), Newgen Results Corp. (2007) and Experiencia (2008).
O'Rahilly won Ernst & Young's
Ernst & Young
Ernst & Young is one of the largest professional services networks in the world and one of the "Big Four" accountancy firms, along with Deloitte, KPMG and PricewaterhouseCoopers ....
Business Services Award for the Midwest Region in 2008.