Artistry (cosmetics)
Encyclopedia
Artistry is a brand of skin care and colour cosmetics, produced by Access Business Group and marketed by Amway
in more than 90 countries and territories worldwide. Access, Quixtar, and Amway are part of the Alticor
group of companies. Euromonitor International
, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a prestige brand and ranks Artistry as one of the top five in sales in this category, alongside Clinique
, Estée Lauder
, Lancôme
, and Chanel
. Artistry is the only direct sales brand classified in the "prestige" category.
Artistry was launched in 1968 as a product line of skincare under the Nutrilite
brand and continues to utilise Nutrilite research and technology, including patented Nutrilite extracts which are organically grown.
As of 2000, the Artistry range included over 400 products.
Up to and including 2004, Ingrid Vandebosch
of Belgium was known to be the face of Artistry. She was followed in 2005 by Canadian model Kim Tyo.
In 2005, Amway introduced Artistry's two sister brands NAO Cosmetics and E. Funkhouser. These brands are targeted to a younger audience, with NAO Cosmetics available in North America and E. Funkhouser in other Amway markets. Amway ceased marketing these brands in 2010.
In May 2007, it was announced by Skate Canada and Quixtar
that Artistry Cosmetics would be the official skin care and cosmetics sponsor for Skate Canada events and the Skate Canada national team.
In 2008, Alticor announced actress Sandra Bullock
as "the face" of Artistry Creme LuXury.
In 2010, Artistry and Amway became sponsors of the Miss America
competition, with the winner taking the role of Artistry spokesperson.
The Artistry Essentials skincare line won AmeriStar’s 2007 Package Competition in the category of Health & Beauty Aids Artistry Créme Luxury (also known Créme L/X) won the Skin Care Prestige category in the International Package Design Awards (IPDA) in 2008 and was nominated as a finalist in the Best New Skincare Product of the Year category for the 2009 UK Beauty Awards.
Amway
Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos...
in more than 90 countries and territories worldwide. Access, Quixtar, and Amway are part of the Alticor
Alticor
Alticor is a privately held corporation, owned and run by members of the DeVos and Van Andel families. It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the direct selling company Amway and Quixtar and a manufacturing and distribution...
group of companies. Euromonitor International
Euromonitor International
Euromonitor International Ltd is a privately owned, London-based market intelligence firm, providing market research and business intelligence reports and data to industry. The firm was founded in 1972...
, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a prestige brand and ranks Artistry as one of the top five in sales in this category, alongside Clinique
Clinique
Clinique is a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation.- History :In 1967, American Vogue magazine published an article called “Can Great Skin Be Created?”, written by beauty editor Carol Phillips with Dr. Norman Orentreich, discussing...
, Estée Lauder
Estée Lauder
Estée Lauder may refer to:* Estée Lauder * Estée Lauder Companies...
, Lancôme
Lancôme
Lancôme Paris is a makeup brand. Owned by L'Oréal since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end prices....
, and Chanel
Chanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...
. Artistry is the only direct sales brand classified in the "prestige" category.
Artistry was launched in 1968 as a product line of skincare under the Nutrilite
Nutrilite
Nutrilite is a brand of mineral, vitamin, and dietary supplements created in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via the Amway and Amway Global Corporations worldwide...
brand and continues to utilise Nutrilite research and technology, including patented Nutrilite extracts which are organically grown.
As of 2000, the Artistry range included over 400 products.
Up to and including 2004, Ingrid Vandebosch
Ingrid Vandebosch
Ingrid Vandebosch is a model and actress who won the Elite Look of the Year Award in 1990. She is the wife of NASCAR racecar driver Jeff Gordon.-Modeling career:...
of Belgium was known to be the face of Artistry. She was followed in 2005 by Canadian model Kim Tyo.
In 2005, Amway introduced Artistry's two sister brands NAO Cosmetics and E. Funkhouser. These brands are targeted to a younger audience, with NAO Cosmetics available in North America and E. Funkhouser in other Amway markets. Amway ceased marketing these brands in 2010.
In May 2007, it was announced by Skate Canada and Quixtar
Quixtar
Amway Global is a multi-level marketing or network marketing company, founded 1959 in Ada, Michigan, United States...
that Artistry Cosmetics would be the official skin care and cosmetics sponsor for Skate Canada events and the Skate Canada national team.
In 2008, Alticor announced actress Sandra Bullock
Sandra Bullock
Sandra Annette Bullock is an Academy Award winning American actress and producer who rose to fame in the 1990s after roles in successful films such as Demolition Man, Speed, The Net, A Time to Kill, and While You Were Sleeping. She continued with films such as Miss Congeniality, The Lake House,...
as "the face" of Artistry Creme LuXury.
In 2010, Artistry and Amway became sponsors of the Miss America
Miss America
The Miss America pageant is a long-standing competition which awards scholarships to young women from the 50 states plus the District of Columbia, Puerto Rico and the US Virgin Islands...
competition, with the winner taking the role of Artistry spokesperson.
The Artistry Essentials skincare line won AmeriStar’s 2007 Package Competition in the category of Health & Beauty Aids Artistry Créme Luxury (also known Créme L/X) won the Skin Care Prestige category in the International Package Design Awards (IPDA) in 2008 and was nominated as a finalist in the Best New Skincare Product of the Year category for the 2009 UK Beauty Awards.