Archizoom
Encyclopedia
Archizoom Association was a design studio founded in 1966 in Florence
Florence
Florence is the capital city of the Italian region of Tuscany and of the province of Florence. It is the most populous city in Tuscany, with approximately 370,000 inhabitants, expanding to over 1.5 million in the metropolitan area....

, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, by four architects: Andrea Branzi
Andrea Branzi
Andrea Branzi is an Italian architect and designer.-Biography:Branzi was born in Florence, where he also graduated in architecture. Currently he lives and works in Milan, Italy....

, Gilberto Corretti, Paolo Deganello, Massimo Morozzi; and two designers: Dario Bartolini and Lucia Bartolini.

The team produced a rich series of projects in design, architecture and large scale urban visions, a work which is still a fundamental source of inspiration for generations to come.

Together with Superstudio
Superstudio
Superstudio was an architecture firm, founded in 1966 in Florence, Italy by Adolfo Natalini and Cristiano Toraldo di Francia. Superstudio was one of major part of the Radical architecture movement of the late 1960s...

, Archizoom invented "Superarchitecture", endorsing creative processes along the lines of Pop in architectural and design development, exemplified by objects such as the "Superonda"-sofa, (still made by poltronova) which invites unconventional postures by its waved shape.

The « Dream Beds » and « Gazebos » are results of "Superarchitecture" transformed into a productive system, which by the creation of eclectic objects and kitsch, undertakes the critical destruction of functionalist heritage and the spatial concept of the modern movement. A system which finally leads Archizoom to the discovery of the concept of the void and neutral, characteristic for the projects of their final period of activity.

The research of Archizoom culminates in « No-Stop-City », one of the most enigmatic and radical visions of the city of the future; without boundaries, artificially lit and air-conditioned. To use and populate No-stop-City's continuous surfaces Archizoom conceived and realized multifunctional furniture and clothing for the inhabitants of the highly artificial environment.

By the end of their activity Archizoom achieved an all-embracing creation, reaching from object to clothing, from furniture design to large scale urban proposals; a heritage transpiring the passionate ideals of a generation believing an a humanity liberated of the constraints of architecture, fighting for alternative cultural concepts, hoping for a nonconformist lifestyle and total freedom.

They have a large number of exhibitions and collaborated with SUPERSTUDIO, editing 'IN' magazine.

Here are some examples of what they created:
- Electro Rose / 1967-2000
- Distress od Rose / 1967-2000
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