Anchor Milk
Encyclopedia
Anchor is a brand of dairy products that was founded in New Zealand in 1886 and is one of the key brands owned by the New Zealand
based international exporter Fonterra Co−operative Group
. In Malaysia, Singapore
and Taiwan
the Fernleaf brand is used in place of Anchor.
Historically the Anchor brand of milk products in New Zealand was owned by the New Zealand Dairy Group which merged with Kiwi Co−operative in 2001 to form the mega dairy Co−operative Fonterra
. As this merger would leave New Zealand with virtually no competition in the domestic dairy sector, government legislation was required for Fonterra to be formed. One of the requirements was that Fonterra must divest its strongest domestic brand, Anchor in the New Zealand market. This did not affect the brand internationally. The brand was sold to what is currently Goodman Fielder
.
Between 2001 and 2005 Fonterra grew one of their smaller milk brands which was originally only available in the South Island
of New Zealand, 'Meadow Fresh Milk' into a nationwide brand which provided good competition to the Anchor Brand of milk products. In 2005 Fonterra did a brand swap with what is now Goodman Fielder, swapping Meadow Fresh for Anchor meaning Fonterra could once again align its international and domestic dairy brands.
Brands", a division of Fonterra
. The main milk processing plant producing Anchor milk in New Zealand is in Takanini
, Auckland
.
In addition to the common varieties with differing percentages of milk fat
, they also offer "Anchor-Xtra", with extra calcium
(marketed to "extra active" parents), and "Mega Milk", with extra vitamin
s, as well as extra calcium, marketed for children.
in the brand swap so not all Anchor branded products are Fonterra products in New Zealand. However, like most dairy products in New Zealand the milk is still sourced from Fonterra suppliers and for butter and cheese it is also likely that Fonterra manufactured the products with Goodman Fielder simply packaging the products.
. It is available in (and manufactured in) many areas including:
and spreads easily, but marketing claims of being spreadable direct from the refrigerator have been questioned. A 2003 ad campaign for Anchor Spreadable, created by Jonti Picking
, of Weebl and Bob
fame, included television commercials featuring wobbly cows.
Anchor spreadable (butter), and other New Zealand butter products, were banned from import into the EU for a short time. This came after a complaint made to the European Commissioner for Trade, Peter Mandelson
, by the German
dairy trader, Egenberger.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
based international exporter Fonterra Co−operative Group
Fonterra
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by almost 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$19.87 billion, is New Zealand's largest company.- History :In...
. In Malaysia, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
and Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
the Fernleaf brand is used in place of Anchor.
Anchor Brand In New Zealand
Fonterra
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by almost 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$19.87 billion, is New Zealand's largest company.- History :In...
. As this merger would leave New Zealand with virtually no competition in the domestic dairy sector, government legislation was required for Fonterra to be formed. One of the requirements was that Fonterra must divest its strongest domestic brand, Anchor in the New Zealand market. This did not affect the brand internationally. The brand was sold to what is currently Goodman Fielder
Goodman Fielder
Goodman Fielder is a manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand and Australia...
.
Between 2001 and 2005 Fonterra grew one of their smaller milk brands which was originally only available in the South Island
South Island
The South Island is the larger of the two major islands of New Zealand, the other being the more populous North Island. It is bordered to the north by Cook Strait, to the west by the Tasman Sea, to the south and east by the Pacific Ocean...
of New Zealand, 'Meadow Fresh Milk' into a nationwide brand which provided good competition to the Anchor Brand of milk products. In 2005 Fonterra did a brand swap with what is now Goodman Fielder, swapping Meadow Fresh for Anchor meaning Fonterra could once again align its international and domestic dairy brands.
Anchor Milk
Fresh Anchor Milk products available in New Zealand are manufactured and marketed by "FonterraFonterra
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by almost 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$19.87 billion, is New Zealand's largest company.- History :In...
Brands", a division of Fonterra
Fonterra
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by almost 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$19.87 billion, is New Zealand's largest company.- History :In...
. The main milk processing plant producing Anchor milk in New Zealand is in Takanini
Takanini
Takanini is a suburb of Auckland, and until 2010 is under authority of the Papakura District Council, in northern New Zealand. Located on the shores of the Pahurehure Inlet, it is located at , 28 kilometres southeast of the Auckland CBD....
, Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...
.
In addition to the common varieties with differing percentages of milk fat
Butterfat
Butterfat or milkfat is the fatty portion of milk. Milk and cream are often sold according to the amount of butterfat they contain.- Composition :The fatty acids of butterfat are typically composed as follows :...
, they also offer "Anchor-Xtra", with extra calcium
Calcium
Calcium is the chemical element with the symbol Ca and atomic number 20. It has an atomic mass of 40.078 amu. Calcium is a soft gray alkaline earth metal, and is the fifth-most-abundant element by mass in the Earth's crust...
(marketed to "extra active" parents), and "Mega Milk", with extra vitamin
Vitamin
A vitamin is an organic compound required as a nutrient in tiny amounts by an organism. In other words, an organic chemical compound is called a vitamin when it cannot be synthesized in sufficient quantities by an organism, and must be obtained from the diet. Thus, the term is conditional both on...
s, as well as extra calcium, marketed for children.
Anchor Butter and Anchor Cheese
Anchor Butter and Anchor Cheese are sold in New Zealand, however the brand for these products in New Zealand is still owned by a Goodman Fielder subsidiary. For butter and cheese the brand was not returned to FonterraFonterra
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by almost 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$19.87 billion, is New Zealand's largest company.- History :In...
in the brand swap so not all Anchor branded products are Fonterra products in New Zealand. However, like most dairy products in New Zealand the milk is still sourced from Fonterra suppliers and for butter and cheese it is also likely that Fonterra manufactured the products with Goodman Fielder simply packaging the products.
Anchor Brand Outside New Zealand
Internationally the Anchor Brand is 100% owned by the Fonterra Co-GroupFonterra
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by almost 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$19.87 billion, is New Zealand's largest company.- History :In...
. It is available in (and manufactured in) many areas including:
- AustraliaAustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
- BarbadosBarbadosBarbados is an island country in the Lesser Antilles. It is in length and as much as in width, amounting to . It is situated in the western area of the North Atlantic and 100 kilometres east of the Windward Islands and the Caribbean Sea; therein, it is about east of the islands of Saint...
- PhilippinesPhilippinesThe Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
- Malaysia
- RussiaRussiaRussia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
- Singapore
- Taiwan
- Middle EastMiddle EastThe Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
- Sri LankaSri LankaSri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...
- MauritiusMauritiusMauritius , officially the Republic of Mauritius is an island nation off the southeast coast of the African continent in the southwest Indian Ocean, about east of Madagascar...
- Pacific IslandsPacific IslandsThe Pacific Islands comprise 20,000 to 30,000 islands in the Pacific Ocean. The islands are also sometimes collectively called Oceania, although Oceania is sometimes defined as also including Australasia and the Malay Archipelago....
- United KingdomUnited KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
Anchor Facts
Anchor Spreadable is one of its specialized products. The butter-based spread is softened with canola oilCanola
Canola refers to a cultivar of either Rapeseed or Field Mustard . Its seeds are used to produce edible oil suitable for consumption by humans and livestock. The oil is also suitable for use as biodiesel.Originally, Canola was bred naturally from rapeseed in Canada by Keith Downey and Baldur R...
and spreads easily, but marketing claims of being spreadable direct from the refrigerator have been questioned. A 2003 ad campaign for Anchor Spreadable, created by Jonti Picking
Jonti Picking
Jonathan "Jonti" Picking , otherwise known as Weebl, is a British Internet personality and flash animator and is the creator of Weebl's Stuff....
, of Weebl and Bob
Weebl and Bob
The Everyday Happenings of Weebl is a Flash cartoon series created by Jonti Picking and co-scripted by Chris Vick .-Main summary:...
fame, included television commercials featuring wobbly cows.
Anchor spreadable (butter), and other New Zealand butter products, were banned from import into the EU for a short time. This came after a complaint made to the European Commissioner for Trade, Peter Mandelson
Peter Mandelson
Peter Benjamin Mandelson, Baron Mandelson, PC is a British Labour Party politician, who was the Member of Parliament for Hartlepool from 1992 to 2004, served in a number of Cabinet positions under both Tony Blair and Gordon Brown, and was a European Commissioner...
, by the German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
dairy trader, Egenberger.