Almdudler
Encyclopedia
Almdudler is the brand name of a popular Austria
n soft drink
. The original Almdudler is a sweetened carbonated beverage made of grape and apple juice concentrates flavoured with herbs; its flavour is similar to ginger ale
or elderflower cordial but with a somewhat fruitier and more bitter flavour. Almdudler has been called the "national drink of Austria". Its popularity in Austria is second only to Coca Cola; 80 million litres of the beverage are produced per annum.
Almdudler was developed in 1957 by Erwin Klein, who derived the name from the then-common phrase auf der Alm dudeln, or, roughly, "singing in the (alpine) meadows". The drink was originally created and marketed as an alternative to alcoholic beverage
s or as a mixer for alcoholic drinks. It is currently sold in traditional, light (sugar free), "still" (uncarbonated), and "g'spritzt" (mixed with carbonated mineral water) versions; a Radler
variety (mixed with beer
), is available as "Almradler". In the wine-growing regions of eastern Austria, it is a popular mixer with locally-produced white wine
.
Almdudler is exported to Czech republic, Switzerland, Germany, Hungary, Belgium, the Netherlands, Australia, and the United States.
The slogan of the Almdudler advertising campaign, in the Austro-Bavarian
dialect, has become a well known phrase in Austria: Wenn de kan Oimdudla haum, geh' i wieda ham! (Standard German: Wenn die keinen Almdudler haben, gehe ich wieder heim! English: If they don’t have Almdudler, I'll go back home!) This advertising slogan was written by advertising creative legend and Englishman Simon North whilst in Austria.
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
n soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
. The original Almdudler is a sweetened carbonated beverage made of grape and apple juice concentrates flavoured with herbs; its flavour is similar to ginger ale
Ginger ale
Ginger ale is a carbonated soft drink flavored with ginger. Dr. Thomas Cantrell, an American apothecary and surgeon, claimed to have invented ginger ale and marketed it with beverage manufacturer Grattan and Company. Grattan embossed the slogan "The Original Makers of Ginger Ale" on its bottles...
or elderflower cordial but with a somewhat fruitier and more bitter flavour. Almdudler has been called the "national drink of Austria". Its popularity in Austria is second only to Coca Cola; 80 million litres of the beverage are produced per annum.
Almdudler was developed in 1957 by Erwin Klein, who derived the name from the then-common phrase auf der Alm dudeln, or, roughly, "singing in the (alpine) meadows". The drink was originally created and marketed as an alternative to alcoholic beverage
Alcoholic beverage
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...
s or as a mixer for alcoholic drinks. It is currently sold in traditional, light (sugar free), "still" (uncarbonated), and "g'spritzt" (mixed with carbonated mineral water) versions; a Radler
Radler
The Radler is a Biermischgetränk with a long history in German-speaking regions. Consisting of a 50%/50% or 60%/40% mixture of various types of beer and German-style soda pop or lemonade, the invention of the Radler has been widely attributed to the Munich gastronomer Franz Xaver Kugler in 1922...
variety (mixed with beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
), is available as "Almradler". In the wine-growing regions of eastern Austria, it is a popular mixer with locally-produced white wine
Wine
Wine is an alcoholic beverage, made of fermented fruit juice, usually from grapes. The natural chemical balance of grapes lets them ferment without the addition of sugars, acids, enzymes, or other nutrients. Grape wine is produced by fermenting crushed grapes using various types of yeast. Yeast...
.
Almdudler is exported to Czech republic, Switzerland, Germany, Hungary, Belgium, the Netherlands, Australia, and the United States.
The slogan of the Almdudler advertising campaign, in the Austro-Bavarian
Austro-Bavarian
Bavarian , also Austro-Bavarian, is a major group of Upper German varieties spoken in the south east of the German language area.-History and origin:...
dialect, has become a well known phrase in Austria: Wenn de kan Oimdudla haum, geh' i wieda ham! (Standard German: Wenn die keinen Almdudler haben, gehe ich wieder heim! English: If they don’t have Almdudler, I'll go back home!) This advertising slogan was written by advertising creative legend and Englishman Simon North whilst in Austria.