Air California
Encyclopedia
Air California, later AirCal, was a regional airline
Regional airline
Regional airlines are airlines that operate regional aircraft to provide passenger air service to communities without sufficient demand to attract mainline service...

 using mainline
Mainline (flight)
A mainline flight is a flight operated by an airline's main operating unit, rather than by regional alliances, regional code-shares or regional subsidiaries...

 equipment and serving different points in the state of California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 and some neighboring western U.S. state
U.S. state
A U.S. state is any one of the 50 federated states of the United States of America that share sovereignty with the federal government. Because of this shared sovereignty, an American is a citizen both of the federal entity and of his or her state of domicile. Four states use the official title of...

s. It was founded by a partnership of Orange County
Orange County, California
Orange County is a county in the U.S. state of California. Its county seat is Santa Ana. As of the 2010 census, its population was 3,010,232, up from 2,846,293 at the 2000 census, making it the third most populous county in California, behind Los Angeles County and San Diego County...

 businessmen as an alternative to other airline
Airline
An airline provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit...

s and what was left of the state's passenger railroad system. The airline's initial market of service as of their January 1967 debut was between Orange County Airport
John Wayne Airport
John Wayne Airport is an airport in an unincorporated area in Orange County, California, with its mailing address in the city of Santa Ana, which is also the county seat, hence the International Air Transport Association airport code. The main entrance to the airport is off of MacArthur Blvd in...

 (SNA) and San Francisco International Airport
San Francisco International Airport
San Francisco International Airport is a major international airport located south of downtown San Francisco, California, United States, near the cities of Millbrae and San Bruno in unincorporated San Mateo County. It is often referred to as SFO...

 (SFO), a previously unserved routing, using four-prop Lockheed
Lockheed Corporation
The Lockheed Corporation was an American aerospace company. Lockheed was founded in 1912 and later merged with Martin Marietta to form Lockheed Martin in 1995.-Origins:...

 Electra
Lockheed L-188 Electra
The Lockheed Model 188 Electra is an American turboprop airliner built by Lockheed. First flying in 1957, it was the first large turboprop airliner produced in the United States. Initial sales were good, but after two fatal crashes which prompted an expensive modification program to fix a design...

 airliners. Air California was headquartered in Newport Beach
Newport Beach, California
Newport Beach, incorporated in 1906, is a city in Orange County, California, south of downtown Santa Ana. The population was 85,186 at the 2010 census.The city's median family income and property values consistently place high in national rankings...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

.

Early Fleet

Air California was one of the last 20 carriers to utilize the Electra
Lockheed L-188 Electra
The Lockheed Model 188 Electra is an American turboprop airliner built by Lockheed. First flying in 1957, it was the first large turboprop airliner produced in the United States. Initial sales were good, but after two fatal crashes which prompted an expensive modification program to fix a design...

 in regular service. One of the airline's early promotional campaigns included an illustration of an Electra dressed in the airline's gold "sunburst" tail emblem, with the slogan, "Our Electras Are Easy To Take."

In the late 1970s its fleet was primarily Boeing 737
Boeing 737
The Boeing 737 is a short- to medium-range, twin-engine narrow-body jet airliner. Originally developed as a shorter, lower-cost twin-engine airliner derived from Boeing's 707 and 727, the 737 has developed into a family of nine passenger models with a capacity of 85 to 215 passengers...

 jet aircraft, along with an Electra or two for Lake Tahoe flights.

Marketing

One marketing program used by Air California in the early to mid 1970s was to offer school field trip
Field trip
A field trip or excursion, known as school trip in the UK and school tour in Ireland, is a journey by a group of people to a place away from their normal environment...

s to Sacramento
Sacramento, California
Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...

 at $25 a head, where school children would be taken on a tour of the California State Capitol
California State Capitol
The California State Capitol is home to the government of California. The building houses the bicameral state legislature and the office of the governor....

, Governor's Mansion, and Sutter's Fort
Sutter's Fort
Sutter's Fort State Historic Park is a state-protected park in Sacramento, California which includes Sutter's Fort and the California State Indian Museum. Begun in 1839 and originally called "New Helvetia" by its builder, John Sutter, the fort was a 19th century agricultural and trade colony in...

.

Another marketing program took place in 1980, when AirCal began upgrading its fleet with the new DC 9-80 (MD80). For a short span of several hours at Burbank Airport, one could purchase one-way passes good for up to one year to either of the two bay area airports it served at that time (San Jose and Oakland). The price was $9.80 one way/$19.60 round trip, with a limit of four round trips. Later that year, when AirCal began service to SFO, the passes were valid for that destination, too.

It was a fierce competitor of Pacific Southwest Airlines
Pacific Southwest Airlines
Pacific Southwest Airlines was a United States airline headquartered in San Diego, California, that operated from 1949 to 1988. It was one of the first large discount airlines in the United States and is considered a precursor to Southwest Airlines...

 (PSA), another intrastate carrier. After the Airline Deregulation Act
Airline Deregulation Act
The Airline Deregulation Act is a United States federal law signed into law on October 24, 1978. The main purpose of the act was to remove government control over fares, routes and market entry from commercial aviation...

 of 1978 it opened service to Reno, Nevada
Reno, Nevada
Reno is the county seat of Washoe County, Nevada, United States. The city has a population of about 220,500 and is the most populous Nevada city outside of the Las Vegas metropolitan area...

 and Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...

, but became a takeover
Takeover
In business, a takeover is the purchase of one company by another . In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to the acquisition of a private company.- Friendly takeovers :Before a bidder makes an offer for another...

 target for the larger national carriers.

In 1981, it changed its name from Air California to AirCal and adopted a bright new logo and image, including a new wardrobe for its employees by noted fashion designer, Mary McFadden
Mary McFadden
Mary Josephine McFadden is an American fashion designer and writer.-Family:McFadden is the only daughter of Alexander Bloomfield McFadden, a cotton broker, and her mother was the former Mary Josephine Cutting, a socialite and concert pianist. Her father died in 1948, when he was killed in an...

. During the 80s, it operated a mix of Boeing 737
Boeing 737
The Boeing 737 is a short- to medium-range, twin-engine narrow-body jet airliner. Originally developed as a shorter, lower-cost twin-engine airliner derived from Boeing's 707 and 727, the 737 has developed into a family of nine passenger models with a capacity of 85 to 215 passengers...

s, 7 McDonnell Douglas
McDonnell Douglas
McDonnell Douglas was a major American aerospace manufacturer and defense contractor, producing a number of famous commercial and military aircraft. It formed from a merger of McDonnell Aircraft and Douglas Aircraft in 1967. McDonnell Douglas was based at Lambert-St. Louis International Airport...

 MD-80s, and 6 British Aerospace
British Aerospace
British Aerospace plc was a UK aircraft, munitions and defence-systems manufacturer. Its head office was in the Warwick House in the Farnborough Aerospace Centre in Farnborough, Hampshire...

 BAe-146s. Coincidentally, the latter two types were also operated by its rival Pacific Southwest Airlines
Pacific Southwest Airlines
Pacific Southwest Airlines was a United States airline headquartered in San Diego, California, that operated from 1949 to 1988. It was one of the first large discount airlines in the United States and is considered a precursor to Southwest Airlines...

 on several of the same routes.

The End

Air California, along with its equipment, routes, and facilities, was eventually acquired piecemeal by AMR Corp.
AMR Corp.
AMR Corporation is a commercial aviation business and airline holding company based in Fort Worth, Texas, United States. Formed in 1982, as part of American Airlines's non-bankruptcy reorganization into a Delaware corporation, its name derives from American Airlines's ticker symbol on the New York...

, the parent company
Parent company
A parent company is a company that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors; the second company being deemed as a subsidiary of the parent company...

 of American Airlines
American Airlines
American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...

, in 1987. American continued to fly many repainted and refitted AirCal aircraft from a new hub at San Jose International Airport
San Jose International Airport
Norman Y. Mineta San Jose International Airport is a city-owned public-use airport serving the city of San Jose in Santa Clara County, California, United States. It is named for San Jose native Norman Yoshio Mineta, who was Transportation Secretary in the Cabinet of George W...

 until American transferred the bulk of its San Jose operations to Reno Air
Reno Air
Reno Air was a scheduled passenger airline headquartered in Reno, Nevada, United States.Reno Air provided service from its hubs at Reno/Tahoe International Airport in Reno, Nevada and San Jose International Airport in San Jose, California to destinations throughout the western United States, Canada...

 in the mid-1990s. American would later take over Reno Air in 1999, and San Jose was made an American hub until the early 2000s (and a downturn in the economy).

Currently, all eight former AirCal Boeing 737-3A4s are operated by Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...

.
AirCal also had a ninth 737-3A4 ordered, but never delivered. Eventually this aircraft found
its way into the Southwest Airlines' fleet as well. As of August 2010, Southwest retired most of the former AirCal fleet with N679AA being the remaining one in service.

External links

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