Adsmith
Encyclopedia
Adsmith China is a subsidiary of Adsmith International and is registered in Shanghai, China, and provides public relations and related services in Greater China. Its head office is based in Shanghai
, China
, and has offices in 2 Mainland China
cities.
and holds an MBA from the UC Berkeley Haas School of Business
.
The company started business in graphic design
, branding
and market research
, and added the public relations
unit in 2005. In 2008 Adsmith added the Interactive PR
(ePR) unit. Spinoffs include Labbrand
, which took over the Chinese naming unit in 2005. Adsmith developed the public relations business from 2005-2009 into its primary business. The company moved from its headquarters in InFactory to new offices in Anken Green in the Jing'an District of Shanghai in January 2010. Golden was dubbed the "Branding King of Shanghai" by City Weekend Shanghai in 2010. Adsmith is a sister agency to Studio Marque, a branding innovation company. The company works with many Shanghai-based partners.
Golden has worked to promote general marketing and PR in Shanghai through various activities, such as through a speech for the Australian Chamber of Commerce, and a book review in the peer-edited International Journal of Advertising.
, and provided pro bono marketing and PR support. Spark09
is an ideas conference which was first run at the Shanghai World Financial Center
on March 28, 2009. According to the creators, Andy Anderson and Morry Morgan Spark09
has the purpose of bringing 'unlike-minded' people, from the disciplines of Humanity, Environment, Business, and Science together to create 'Planned Serendipity.
Adsmith also sponsored the Australia Chamber of Commerce (Austcham) Melbourne Cup
charity activity in Shanghai
in 2008.
Managing Director Michael Golden is also active with the Cornell and UC Berkeley alumni groups and is an interviewer for the UC Berkeley Haas School of Business
.
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, and has offices in 2 Mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
cities.
History
Adsmith China is one of the few independent foreign-owned PR agencies in Shanghai. Adsmith was founded by American Michael Golden in 2004. Golden is a graduate of Cornell UniversityCornell University
Cornell University is an Ivy League university located in Ithaca, New York, United States. It is a private land-grant university, receiving annual funding from the State of New York for certain educational missions...
and holds an MBA from the UC Berkeley Haas School of Business
Haas School of Business
The Walter A. Haas School of Business, also known as the Haas School of Business or simply Haas, is one of 14 schools and colleges at the University of California, Berkeley....
.
The company started business in graphic design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
, branding
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
and market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
, and added the public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
unit in 2005. In 2008 Adsmith added the Interactive PR
Interactive PR
Interactive public relations, or interactive PR, is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing...
(ePR) unit. Spinoffs include Labbrand
Labbrand
Labbrand is an agency that provides market and consumer research, brand strategy, and creative services for brand equity enhancement.Located in Shanghai M50 Creative Industries Park, Labbrand provides integrated branding to multinationals, as well as small and medium- sized companies both in China...
, which took over the Chinese naming unit in 2005. Adsmith developed the public relations business from 2005-2009 into its primary business. The company moved from its headquarters in InFactory to new offices in Anken Green in the Jing'an District of Shanghai in January 2010. Golden was dubbed the "Branding King of Shanghai" by City Weekend Shanghai in 2010. Adsmith is a sister agency to Studio Marque, a branding innovation company. The company works with many Shanghai-based partners.
Golden has worked to promote general marketing and PR in Shanghai through various activities, such as through a speech for the Australian Chamber of Commerce, and a book review in the peer-edited International Journal of Advertising.
Key Clients
- LGLGLG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...
- Frédérique ConstantFrédérique ConstantFrederique Constant SA is a manufacture of luxury wrist watches based in Plan-les-Ouates, Geneva. The company was established in 1904 by Frederique Schreiner & Constant Stas and is involved in all the stages of watch production, from initial design to final assembly...
- Visit Manchester (UK)
- Furniture China
- Martek Biosciences CorporationMartek Biosciences CorporationMartek Biosciences Corporation, a component of Royal DSM NV, produces nutritional supplements from cultivated fungi and microalgae. The company's products include the omega-3 fatty acid docosahexaenoic acid and arachidonic acid , an omega-6 fatty acid. DHA is used in foods, beverages, infant...
- Commission for the Promotion of Peru (PromPeru)
- Which Property?
- Adobe SystemsAdobe SystemsAdobe Systems Incorporated is an American computer software company founded in 1982 and headquartered in San Jose, California, United States...
- HootersHootersHooters is the trade name of two privately held American restaurant chains: Hooters of America, Incorporated, based in Atlanta, Georgia, and Hooters, Incorporated, based in Clearwater, Florida...
- Baskin-RobbinsBaskin-RobbinsBaskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are...
- Sol MeliáSol MeliáMeliá Hotels International, S.A. is a Spanish hotel chain which was founded by Gabriel Escarrer Juliá in 1956 in Palma de Mallorca. The company is the world's largest operator of holiday resorts and the 13th biggest hotel chain worldwide. Domestically the company is the market leader in both...
- AjinomotoAjinomotoAjinomoto Co. Inc. , is a Japanese food and chemical corporation which produces seasonings, cooking oils, TV dinners, sweeteners, amino acids and pharmaceuticals...
- Cookieman
- Hong Kong Polytechnic UniversityHong Kong Polytechnic UniversityThe Hong Kong Polytechnic University specialises in professional education in Hong Kong. The University’s teaching units are grouped under six faculties and two schools; the Faculty of Applied Science and Textiles, Faculty of Business, Faculty of Construction and Environment, Faculty of...
- Travelzen
- China International Gold, Jewellery & Gem Fair
- UbifranceUbifranceUbifrance is the French agency for export promotion. It succeeds "Centre Français du commerce extérieur".Its headquarters is on Boulevard Saint-Jacques, 13th arrondissement of Paris. UBIFrance has 66 economic missions in 46 countries and more than 1,400 employees in France and abroad responsible...
- Shanghai Italian Trade Commission
- Cambridge University PressCambridge University PressCambridge University Press is the publishing business of the University of Cambridge. Granted letters patent by Henry VIII in 1534, it is the world's oldest publishing house, and the second largest university press in the world...
Key Industries
Adsmith China key industries include luxury goods, tourism, real estate, tech, hotel, f&b, furniture, construction materials, exhibitions, education, finance, economic development, and consumer products.Charity work
Adsmith is a sponsor of Spark09Spark09
Spark09 was a conference in Shanghai, China that defines its mission as "Igniting new ideas, opportunities and potential in 2009". It was created due to the negative emotional effect the Global financial crisis of 2008–2009 had on businesses and individuals....
, and provided pro bono marketing and PR support. Spark09
Spark09
Spark09 was a conference in Shanghai, China that defines its mission as "Igniting new ideas, opportunities and potential in 2009". It was created due to the negative emotional effect the Global financial crisis of 2008–2009 had on businesses and individuals....
is an ideas conference which was first run at the Shanghai World Financial Center
Shanghai World Financial Center
The most distinctive feature in the design of the building is an aperture at the peak. The original design specified a circular aperture, in diameter, to reduce the stresses of wind pressure, as well as serve as a subtext for the design, since "Chinese mythology represents the earth with a square...
on March 28, 2009. According to the creators, Andy Anderson and Morry Morgan Spark09
Spark09
Spark09 was a conference in Shanghai, China that defines its mission as "Igniting new ideas, opportunities and potential in 2009". It was created due to the negative emotional effect the Global financial crisis of 2008–2009 had on businesses and individuals....
has the purpose of bringing 'unlike-minded' people, from the disciplines of Humanity, Environment, Business, and Science together to create 'Planned Serendipity.
Adsmith also sponsored the Australia Chamber of Commerce (Austcham) Melbourne Cup
Melbourne Cup
The Melbourne Cup is Australia's major Thoroughbred horse race. Marketed as "the race that stops a nation", it is a 3,200 metre race for three-year-olds and over. It is the richest "two-mile" handicap in the world, and one of the richest turf races...
charity activity in Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
in 2008.
Managing Director Michael Golden is also active with the Cornell and UC Berkeley alumni groups and is an interviewer for the UC Berkeley Haas School of Business
Haas School of Business
The Walter A. Haas School of Business, also known as the Haas School of Business or simply Haas, is one of 14 schools and colleges at the University of California, Berkeley....
.
External links
See also
- Public RelationsPublic relationsPublic relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
- Interactive PRInteractive PRInteractive public relations, or interactive PR, is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing...
- BrandBrandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
- Brand ManagementBrand managementBrand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
- Market ResearchMarket researchMarket research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
- MarketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...