Adblade
Encyclopedia
Adblade is an online advertising network
and services company based in Somerville, New Jersey
. Adblade was founded in January 2008 by CEO Ash Nashed and operates as a subsidiary of Congoo LLC. They are one of the top brand safe rated ad networks, according to Ad Safe Media. According to comScore
, the company reaches more than 121 million unique users per month who view 1 billion monthly pages through 400 properties. The company focuses on ad distribution with high-traffic content producers such as MSNBC
, Fox News, USA Today
, The Washington Times
, Newsweek
and U.S. News.
with an additional office in Manhattan
of New York City
.
In November 2009, the company announced it had surpassed 150 million monthly unique users in the United States. According to comScore
in April 2011, the company reaches more than 121 million unique users per month who view 1 billion monthly page views through 400 properties. According to Adsafe in June 2011, Adblade served nearly 1.5 billion "impressions" from April 2011 through May 2011, with about 80% of those impressions categorized as low risk. That favorably placed their Media Ranking Index at 149, compared to the industry average of 110. Adblade is an OMMA top 25 ad network.
, Fox News, USA Today
, The Washington Times
, Newsweek
and U.S. News. Adblade has also worked with MediaPost, specifically developing them a custom Facebook
widget
called "The MediaPost Feed."
Adblade by default serves only the United States
, though there are options for targeting Canada
, the United Kingdom
, and Australia
. Advertisements can be created and uploaded by clients, and may be "geo-targeted" or targeted towards particular interests.. The system allows for monetizing websites and blogs, though websites must meet certain requirements.
Adblade offers several features for advertisers. Adblade advertisements are offered in AdCast, the copyrighted "Newsbullet" ad unit, or Standard IAB units. AdCast, Adblade's patented technology, is a non-scrollable, yet time-controlled way to show advertisements that focuses on video or rich media ads.
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
and services company based in Somerville, New Jersey
Somerville, New Jersey
Somerville is a borough in Somerset County, New Jersey, United States. As of the 2010 United States Census, the borough population was 12,098. It is the county seat of Somerset County....
. Adblade was founded in January 2008 by CEO Ash Nashed and operates as a subsidiary of Congoo LLC. They are one of the top brand safe rated ad networks, according to Ad Safe Media. According to comScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
, the company reaches more than 121 million unique users per month who view 1 billion monthly pages through 400 properties. The company focuses on ad distribution with high-traffic content producers such as MSNBC
MSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...
, Fox News, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
, The Washington Times
The Washington Times
The Washington Times is a daily broadsheet newspaper published in Washington, D.C., the capital of the United States. It was founded in 1982 by Unification Church founder Sun Myung Moon, and until 2010 was owned by News World Communications, an international media conglomerate associated with the...
, Newsweek
Newsweek
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...
and U.S. News.
Founding
Adblade was launched as an online advertising network in January 2008, by Ash Nashed. The company is based in Somerville, New JerseySomerville, New Jersey
Somerville is a borough in Somerset County, New Jersey, United States. As of the 2010 United States Census, the borough population was 12,098. It is the county seat of Somerset County....
with an additional office in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
of New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
In November 2009, the company announced it had surpassed 150 million monthly unique users in the United States. According to comScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
in April 2011, the company reaches more than 121 million unique users per month who view 1 billion monthly page views through 400 properties. According to Adsafe in June 2011, Adblade served nearly 1.5 billion "impressions" from April 2011 through May 2011, with about 80% of those impressions categorized as low risk. That favorably placed their Media Ranking Index at 149, compared to the industry average of 110. Adblade is an OMMA top 25 ad network.
Service overview
Adblade has advertising arrangements chiefly with highly-trafficked content providers. It does not go through other advertising networks, as is often the norm with competitors. Websites in its network have included MSNBCMSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...
, Fox News, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
, The Washington Times
The Washington Times
The Washington Times is a daily broadsheet newspaper published in Washington, D.C., the capital of the United States. It was founded in 1982 by Unification Church founder Sun Myung Moon, and until 2010 was owned by News World Communications, an international media conglomerate associated with the...
, Newsweek
Newsweek
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...
and U.S. News. Adblade has also worked with MediaPost, specifically developing them a custom Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
widget
Widget
Widget may refer to:*Widget , a placeholder for a manufactured device*GUI widget in computer programming, a reusable element of a graphical user interface that displays an information arrangement and provides standardized data manipulation...
called "The MediaPost Feed."
Adblade by default serves only the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, though there are options for targeting Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. Advertisements can be created and uploaded by clients, and may be "geo-targeted" or targeted towards particular interests.. The system allows for monetizing websites and blogs, though websites must meet certain requirements.
Adblade offers several features for advertisers. Adblade advertisements are offered in AdCast, the copyrighted "Newsbullet" ad unit, or Standard IAB units. AdCast, Adblade's patented technology, is a non-scrollable, yet time-controlled way to show advertisements that focuses on video or rich media ads.
See also
- Ad servingAd servingAd serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different...
- List of advertising networks
- Pay per clickPay per clickPay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
- Website monetizingWebsite monetizingWebsite monetization is the process of converting existing traffic being sent to a particular website into revenue. Pay per click is one of the most popular ways of monetizing a website...