Website monetizing
Encyclopedia
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. Pay per click
(PPC) is one of the most popular ways of monetizing
a website. Various ad networks
facilitate a webmaster
in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
s. PPC advertising works by placing an advert, usually targeted by keywords either on search results or relevant websites.
. Typical banner sizes include:
within that business' catalog may earn affiliates anywhere from 1–75% commission on each referred sale through their website.
Paid membership programs are another way to monetize existing traffic. Probably the most well known media membership sites are the Wall Street Journal and the New York Times. In the gaming world, Blizzard's World of Warcraft has millions of members. But there are many other kinds of member sites that cover niche markets. Often people join to get access to content and expertise, or for community, such as discussion or bulletin boards. The term "continuity" is used because the goal is to develop income continuity. Instead of making a one-time sale of a product or service, the membership site brings new, repeated income every month.
Besides news, other kinds of membership site include: health, fitness, marketing, copy writing, social media expertise, paper products, dating, paper crafting, scrap booking, coaching, writing and many other applications.
Experts in the membership site field say that "people come for content and stay for community." The challenge of a member site is to retain paying members. Some sites, like the New York Times, offers some free content and then, charges a fee for more in depth access, or access to special kinds of content. Some sites offer downloads of audio or video content, free graphics, free software that is only available to members. Many sites also offer webinars to members. The webinars are often recorded as video, audio and also transcribed, creating more special content that's behind the pay wall.
Fees for membership vary widely. They can be billed monthly, annually, or even lifetime memberships. The digital access to the website is sometimes sold as part of a combination package that also includes physical product. For example, the Wall Street Journal offers a combination paper subscription, which is delivered to the subscriber's door, combined with access to the website and the smartphone app versions of the paper for about $140. Another site that sells membership to large corporations in the mobile phone industry, charges up to $12,000.00 a year for membership, which gives tech employees the right to pay to attend conferences on different aspects of the technology of cellular phones, and to access, on the website, recordings of past meetings.
Business sites may offer a special information package, perhaps CDs or DVDs shipped to the new member as part of a package that includes membership.
Affiliate marketing is sometimes used to build membership in membership sites. Some sites continue to pay a percentage to the referring affiliate as long as the member continues paying monthly fees. Others pay a larger up front fee.
The page that marketers use a marketing or social media "funnel" to bring potential new paying members to is called a "squeeze" page.
There is an annual Continuity Summit meeting organized by Ryan Lee that brings together experts in member sites.
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
(PPC) is one of the most popular ways of monetizing
Monetization
Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks...
a website. Various ad networks
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
facilitate a webmaster
Webmaster
A webmaster , also called a web architect, web developer, site author, or website administrator is a person responsible for maintaining one or many websites...
in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
Pay per click advertising
Pay per click, otherwise known as PPC, is a marketing strategy put in place by search engines and various Advertising networkAdvertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
s. PPC advertising works by placing an advert, usually targeted by keywords either on search results or relevant websites.
Banner advertising
Banner advertising consists of placing a graphical banner advertisement on a webpage. The role of this banner is to catch the eye of incoming traffic to the page, enticing readers to click the advertisement. This form of monetization is implemented by both affiliate programs and Google Adsense.Banner Ad Types
Banner ads come in various shapes and sizes and are sized according to pixel dimensionsPixel
In digital imaging, a pixel, or pel, is a single point in a raster image, or the smallest addressable screen element in a display device; it is the smallest unit of picture that can be represented or controlled....
. Typical banner sizes include:
- Leaderboard 728 x 90
- Banner 468 x 60
- Skyscraper 120 x 600
- Wide Skyscraper 160 x 600
Affiliate programs
Affiliate programs are another popular way of monetizing existing website traffic. By joining a business' affiliate program, any searches for productsProduct (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...
within that business' catalog may earn affiliates anywhere from 1–75% commission on each referred sale through their website.
Data Monetization
Websites also generate valuable user data that can be monetized through various methods. Data generated by websites about their users can range from being demographics to in-market data (i.e. in-market for a car). This data can be sold through behavioral data exchanges and used by advertisers to target their online media campaigns. Websites can also generate revenue from their newsletter and on-site registrations programs by helping to bring in offline data associated with users during this process.Paid Membership Programs
Membership or Continuity ProgramsPaid membership programs are another way to monetize existing traffic. Probably the most well known media membership sites are the Wall Street Journal and the New York Times. In the gaming world, Blizzard's World of Warcraft has millions of members. But there are many other kinds of member sites that cover niche markets. Often people join to get access to content and expertise, or for community, such as discussion or bulletin boards. The term "continuity" is used because the goal is to develop income continuity. Instead of making a one-time sale of a product or service, the membership site brings new, repeated income every month.
Besides news, other kinds of membership site include: health, fitness, marketing, copy writing, social media expertise, paper products, dating, paper crafting, scrap booking, coaching, writing and many other applications.
Experts in the membership site field say that "people come for content and stay for community." The challenge of a member site is to retain paying members. Some sites, like the New York Times, offers some free content and then, charges a fee for more in depth access, or access to special kinds of content. Some sites offer downloads of audio or video content, free graphics, free software that is only available to members. Many sites also offer webinars to members. The webinars are often recorded as video, audio and also transcribed, creating more special content that's behind the pay wall.
Fees for membership vary widely. They can be billed monthly, annually, or even lifetime memberships. The digital access to the website is sometimes sold as part of a combination package that also includes physical product. For example, the Wall Street Journal offers a combination paper subscription, which is delivered to the subscriber's door, combined with access to the website and the smartphone app versions of the paper for about $140. Another site that sells membership to large corporations in the mobile phone industry, charges up to $12,000.00 a year for membership, which gives tech employees the right to pay to attend conferences on different aspects of the technology of cellular phones, and to access, on the website, recordings of past meetings.
Business sites may offer a special information package, perhaps CDs or DVDs shipped to the new member as part of a package that includes membership.
Affiliate marketing is sometimes used to build membership in membership sites. Some sites continue to pay a percentage to the referring affiliate as long as the member continues paying monthly fees. Others pay a larger up front fee.
The page that marketers use a marketing or social media "funnel" to bring potential new paying members to is called a "squeeze" page.
There is an annual Continuity Summit meeting organized by Ryan Lee that brings together experts in member sites.