aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish

Avenue A/Razorfish

Razorfish Inc. is one of the world's largest interactive agencies. Razorfish provides services including digital advertising and content creation, media buying, strategic counsel, analytics, technology and user experience...

, Atlas Solutions, and DRIVE Performance Solutions.

Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age

Advertising Age

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 announced that it would acquire the company for $US 6 billion, making it the second largest acquisition in Microsoft's history after skype

Skype

Skype is a software application that allows users to make voice and video calls and chat over the Internet. Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phones can be made for a fee using a debit-based user account system...

. The acquisition closed on August 10, 2007. aQuantive now forms part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.

External links

• aQuantive's Home Page