3ality Digital is a Burbank, California

Burbank, California

Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

 based company specializing in high-definition, live-action stereoscopic digital 3D

3-D film

A 3-D film or S3D film is a motion picture that enhances the illusion of depth perception...

. The company develops production systems, image processing software and other technologies that enable the creation, post-production and distribution of live-action 3D entertainment.

Products

3ality Digital offers technology in two categories: The company’s 3Flex camera rig systems enable 3D image acquisition, and have been used in the production of feature films, scripted television shows, and live-action 3D sports broadcasts.

The company’s 3Play image processing systems provide dynamic image correction, image manipulation, and multiplexing and demultiplexing algorithms for transporting 3D high-definition content over conventional high-definition infrastructure channels.

Production

3ality Digital also offers production services to demonstrate the functionality of its systems.

• The company produced the first movie shot completely in live-action digital 3D, U2 3D
  U2 3D
  U2 3D is a 2008 American-produced 3-D concert film featuring rock band U2 performing during the Vertigo Tour in 2006. The film features performances of 14 songs, including tracks from How to Dismantle an Atomic Bomb , the album supported by the tour. The concert footage includes political and...
  
  .

• They shot the live-action footage for the first 3D commercial aired during the Super Bowl, Sobe
  SoBe
  SoBe is a brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products...
  
  ’s “Lizard Lake.” They shot a 3D episode of Chuck
  Chuck (TV series)
  Chuck is an action-comedy/spy-drama television program from the United States created by Josh Schwartz and Chris Fedak. The series is about an "average computer-whiz-next-door" named Chuck, played by Zachary Levi, who receives an encoded e-mail from an old college friend now working for the Central...
  
  .

• They produced the first live 3D broadcast of an NFL football
  American football
  American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...
  
   game, and produced (with Fox Sports) the first live 3D broadcast of the BCS Championship Game.

• In August, 2009, 3ality Digital announced that it had formed an alliance with Imagica, Corp. to bring stereoscopice live-action 3D production to Asia using 3ality Digital’s technology.

• In February 2011, 3ality Digital & Digital Revolution Studios produced the 2011 3D Creative Arts Awards "Your World in 3D", which was the first award show filmed in native 3D and televised on 3net 3D channel broadcasted on DirectTV. The production was filmed at the Grauman's Chinese Theatre
  Grauman's Chinese Theatre
  Grauman's Chinese Theatre is a movie theater at 6925 Hollywood Boulevard in Hollywood. It is on the historic Hollywood Walk of Fame.The Chinese Theatre was commissioned following the success of the nearby Grauman's Egyptian Theatre which opened in 1922...
  
   in Hollywood.