3PR was a Norwich

Norwich

Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...

 based public relations consultancy which was founded in 1987 by Peter Phillips and closed in 1998. He went on to invent Australia TradeCoast

Australia TradeCoast

Australia TradeCoast is an economic development area of Brisbane, the state capital of Queensland, Australia.The concept of branding and promoting the empty space around Brisbane's port and airport, following many years of Government reports and soul-searching on what might be done with the...

 in co-operation with Queensland

Queensland

Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...

 Premier Peter Beattie

Peter Beattie

Peter Douglas Beattie , Australian politician, was the 36th Premier of the Australian state of Queensland for nine years and leader of the Australian Labor Party in that state for eleven and a half years...

, and cross swords with Kevin Rudd

Kevin Rudd

Kevin Michael Rudd is an Australian politician who was the 26th Prime Minister of Australia from 2007 to 2010. He has been Minister for Foreign Affairs since 2010...

, now Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

's Prime Minister, over proposed development of Brisbane Airport

Brisbane Airport

Brisbane Airport is the sole passenger airport serving Brisbane and the third busiest in Australia, after Melbourne and Sydney Airports. Brisbane Airport has won many awards. Located in the suburb with the same name, the airport serves the city of Brisbane and the surrounding metropolitan area...

.

Unusually for regionally-based consultancies, the firm gained blue chip international clients such as Amsterdam Airport Schiphol, the Amsterdam Airport Area, the European Regions Airline Association

European Regions Airline Association

Founded in 1980, European Regions Airline Association, ERA, is a non-profit trade association representing almost 200 companies involved in European air transport, including airlines, airframe and engine manufacturers, airports, suppliers and service providers from all over Europe.The Association...

 (ERA), Guinness

Guinness

Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost...

 Europe, Florida's Colony Beach Resort and the European Union

European Union

The European Union is an economic and political union of 27 independent member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community and the European Economic Community , formed by six countries in 1958...

's Euro Info Centres, based on a reputation for creativity, dramatic over-servicing for low fees and hiring very intelligent young PR practitioners.

In the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 marketplace, the consultancy invented the IFBB

IFBB

IFBB can refer to:* Independent Family Brewers of Britain* International Federation of BodyBuilders...

 (Independent Family Brewers of Britain

Independent Family Brewers of Britain

The Independent Family Brewers of Britain was formed in the 1990s by an informal group of family-owned/controlled brewery CEOs known as the Pimlico Group - all of whom were part of the UK's Brewers Society, now the British Beer and Pub Association.It was intended to act against European Commission...

), launched home part-exchange for Home Exchange, heightened visibility for the Norfolk and Norwich Festival

Norfolk and Norwich Festival

Norfolk & Norwich Festival is an arts organisation based in Norwich, England which is primarily responsible for the eponymous international arts festival held in annually every May, with events also held throughout the wider county of Norfolk....

 and won a number of national awards.

3PR clients also included:

• Base Airlines
• Bennett Homes of Lakenheath
  Lakenheath
  Lakenheath is a village in Suffolk, England. It has around 8,200 residents, and is situated in the Forest Heath district of Suffolk, close to the county boundaries of both Norfolk and Cambridgeshire, and at the meeting point of the The Fens and the Breckland natural environments.Lakenheath is host...
  
  
• Blum
  Blum (company)
  Julius Blum GmbH manufactures hinges, drawer systems, and other related fittings for the joinery and furniture industry.It is based in Höchst, Vorarlberg in Austria.Ownership: 100 % family-ownedExports: 97 %...
  
   Kitchen Hinges
• City Wines
• Norwich
  Norwich
  Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...
  
   Tourism
• Rugby World Cup
  Rugby World Cup
  The Rugby World Cup is an international rugby union competition organised by the International Rugby Board and held every four years since 1987....
  
  Wines