ZooZoo
Encyclopedia
Kokok are advertisement characters promoted by Vodafone
since the Indian Premier League Season 2
(IPL).
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone
. Although these characters look animated, they are actually humans in Zoozoo costumes. The ads were created by Ogilvy & Mather
, the agency handling Vodafone
advertisements.
The ads were shot by Bangalore
based Nirvana Films in Cape Town, South Africa.
, the agency that handles Vodafone advertisements, was asked by Vodafone to create a series of 30 advertisements which could be aired each day during the IPL Season 2. According to Rajiv Rao, National Creative Director of Ogilvy & Mather, they "wanted to make real people look as animated as possible". They employed Bangalore-based Nirvana Films to shoot these ads in Cape Town, South Africa through the Cape Town based production house, Platypus Productions.
The Zoozoos are small-bodied, thin women covered in layers of white fabric. Each facial expression is made of rubber and pasted on the actors to cut down on the time and cost for shoot. The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.
The Zoozoos were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using a harder material called Perspex.
, Orkut
and Twitter
. There are more than 200 pages on ZooZoos having over 200000 fans, growing daily. The ads were also viewed by thousands of people on Youtube
.
Vodafone received the first People for the Ethical Treatment of Animals
(PETA) 2009 Glitterbox Award, for replacing the Pug
with more humane alternatives in their ads.
RN Podar School, Santa Cruz, Mumbai
is planning to develop an animated character, inspired by the ZooZoos to attract students and will be used to teach Environmental Studies (EVS) to class I students.
Vodafone 3G's Super ZooZoo which was introduced as a symbol of Vodafone 3G launch in India was bought to life using a Kinect and making it dance to Reggae. The 3G adverstisements are inspired by text messages of South Indian Actor Rajnikanth and his high-tech drama in movies and likewise.
Vodafone Essar
Vodafone Essar, formerly Hutchison Essar, is a cellular operator in India that covers 23 telecom circles in India. It is based in Mumbai. On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its...
since the Indian Premier League Season 2
2009 Indian Premier League
The 2009 Indian Premier League season, abbreviated as IPL 2 or the 2009 IPL, was the second season of the Indian Premier League, established by the Board of Control for Cricket in India in 2007. The tournament was hosted by South Africa and was played between 18 April and 24 May 2009...
(IPL).
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone
Vodafone Essar
Vodafone Essar, formerly Hutchison Essar, is a cellular operator in India that covers 23 telecom circles in India. It is based in Mumbai. On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its...
. Although these characters look animated, they are actually humans in Zoozoo costumes. The ads were created by Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
, the agency handling Vodafone
Vodafone Essar
Vodafone Essar, formerly Hutchison Essar, is a cellular operator in India that covers 23 telecom circles in India. It is based in Mumbai. On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its...
advertisements.
The ads were shot by Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...
based Nirvana Films in Cape Town, South Africa.
History
The ZooZoo idea was conceived by Rajiv Rao . He is also the mind behind the story lines and the name. The ads were shot by Prakash Varma and produced by Nirvana Films within a record time of 10 days. The pre-production work happened within a month and cost around 3 crores rupees.Making
Ogilvy & MatherOgilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
, the agency that handles Vodafone advertisements, was asked by Vodafone to create a series of 30 advertisements which could be aired each day during the IPL Season 2. According to Rajiv Rao, National Creative Director of Ogilvy & Mather, they "wanted to make real people look as animated as possible". They employed Bangalore-based Nirvana Films to shoot these ads in Cape Town, South Africa through the Cape Town based production house, Platypus Productions.
The Zoozoos are small-bodied, thin women covered in layers of white fabric. Each facial expression is made of rubber and pasted on the actors to cut down on the time and cost for shoot. The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.
The Zoozoos were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using a harder material called Perspex.
Public response
The ads were a hit among the Indian audience. This can be gauged from the huge fan following on social networking sites such as FacebookFacebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, Orkut
Orkut
Orkut is a social networking website that is owned and operated by Google Inc. The service is designed to help users meet new and old friends and maintain existing relationships...
and Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
. There are more than 200 pages on ZooZoos having over 200000 fans, growing daily. The ads were also viewed by thousands of people on Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
.
Vodafone received the first People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees and two million members and supporters, it claims to be the largest animal rights...
(PETA) 2009 Glitterbox Award, for replacing the Pug
Pug
The pug is a "toy" breed of dog with a wrinkly, short-muzzled face, and curled tail. The breed has a fine, glossy coat that comes in a variety of colors, and a compact square body with well-developed muscle. They have been described as multum in parvo , referring to the pug's personality and...
with more humane alternatives in their ads.
RN Podar School, Santa Cruz, Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
is planning to develop an animated character, inspired by the ZooZoos to attract students and will be used to teach Environmental Studies (EVS) to class I students.
Vodafone 3G's Super ZooZoo which was introduced as a symbol of Vodafone 3G launch in India was bought to life using a Kinect and making it dance to Reggae. The 3G adverstisements are inspired by text messages of South Indian Actor Rajnikanth and his high-tech drama in movies and likewise.