You Got the Right One, Baby
Encyclopedia
"You Got the Right One, Baby, Uh Huh" was a popular slogan for Pepsico
's Diet Pepsi
brand in the United States and Canada from 1990 to 1993. A series of television ads featured singer Ray Charles
, surrounded by models, singing a song about Diet Pepsi, entitled "You Got the Right One Baby, Uh Huh". The tag-phrase of the song included the words "Uh Huh!", which, as part of the ad campaign, were featured on Diet Pepsi packaging. Later, after Diet Pepsi phased out the aspartame
/ saccharin
mix in favor of a 100% aspartame formula, many commercials ended with an announcer saying, "With 100% Uh Huh" replacing the earlier "With 100% NutraSweet".
The advertising campaign was created for Pepsi by BBD&O, a major New York adverising agency, and the song used in the commercials, entitled "Ray's Song" was penned by the team at Sunday Productions, also of New York City.
Another songwriter penned a composition with the same tag-line, and unsuccessfully attempted to receive credit for the commercial.
According to him: The song was written (as a love song) 1989 by Arthur Takeall of Annapolis, Maryland
, first performed over radio station WEBB
in Baltimore. Takeall has a registered copyright on the song and owner of the Federal Registered Trademark, "You Got the Right One, Baby, Uh Huh".
n version of the slogan, Yehi hai right choice, Baby (This is the Right Choice, Baby) in Hinglish
, by Pepsi became immense popular in the 1990s. The TV commercial directed the Mukul Anand, featured singer Remo Fernandes
and actress Juhi Chawla
, while its sequel saw actor Aamir Khan
and Aishwariya Rai, then a model. and has since become a catchphrase in Indian popular culture
.
, The Fresh Prince of Bel-Air
, Coneheads
and Rookie of the Year
. The commercials themselves played on the parodies. One series of commercials showed people who opened cans of Diet Pepsi being thanked by Ray Charles and his backup singers with an "uh huh" (or the occasion "nuh uh" for people who drank diet sodas from rival companies). Another commercial showed unsuccessful auditions with gangsta rappers, heavy metal bands and opera singers all singing "you got the right one baby", before Diet Pepsi "cast" Ray Charles.
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
's Diet Pepsi
Diet Pepsi
Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi-Cola with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a...
brand in the United States and Canada from 1990 to 1993. A series of television ads featured singer Ray Charles
Ray Charles
Ray Charles Robinson , known by his shortened stage name Ray Charles, was an American musician. He was a pioneer in the genre of soul music during the 1950s by fusing rhythm and blues, gospel, and blues styles into his early recordings with Atlantic Records...
, surrounded by models, singing a song about Diet Pepsi, entitled "You Got the Right One Baby, Uh Huh". The tag-phrase of the song included the words "Uh Huh!", which, as part of the ad campaign, were featured on Diet Pepsi packaging. Later, after Diet Pepsi phased out the aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
/ saccharin
Saccharin
Saccharin is an artificial sweetener. The basic substance, benzoic sulfilimine, has effectively no food energy and is much sweeter than sucrose, but has a bitter or metallic aftertaste, especially at high concentrations...
mix in favor of a 100% aspartame formula, many commercials ended with an announcer saying, "With 100% Uh Huh" replacing the earlier "With 100% NutraSweet".
The advertising campaign was created for Pepsi by BBD&O, a major New York adverising agency, and the song used in the commercials, entitled "Ray's Song" was penned by the team at Sunday Productions, also of New York City.
Another songwriter penned a composition with the same tag-line, and unsuccessfully attempted to receive credit for the commercial.
According to him: The song was written (as a love song) 1989 by Arthur Takeall of Annapolis, Maryland
Annapolis, Maryland
Annapolis is the capital of the U.S. state of Maryland, as well as the county seat of Anne Arundel County. It had a population of 38,394 at the 2010 census and is situated on the Chesapeake Bay at the mouth of the Severn River, south of Baltimore and about east of Washington, D.C. Annapolis is...
, first performed over radio station WEBB
Webb
-Places:Antarctica*Webb Neve, the neve at the head of Seafarer Glacier*Webb Nunataks, a group of nunataks in the Neptune Range*Webb Peak, a peak at the west end of Crescent ScarpAustralia*Mount Webb National Park, QueenslandCanada*Webb, Saskatchewan*Webb No...
in Baltimore. Takeall has a registered copyright on the song and owner of the Federal Registered Trademark, "You Got the Right One, Baby, Uh Huh".
Version
The IndiaIndia
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n version of the slogan, Yehi hai right choice, Baby (This is the Right Choice, Baby) in Hinglish
Hinglish
Hinglish, a blending of the words "Hindi" and "English", means to combine both languages in one sentence. This is more commonly seen in urban and semi-urban centers of the Hindi-speaking states of India, but is slowly spreading into rural and remote areas of these states via television, mobile...
, by Pepsi became immense popular in the 1990s. The TV commercial directed the Mukul Anand, featured singer Remo Fernandes
Remo Fernandes
Luís Remo de Maria Bernardo Fernandes, more popularly known as Remo Fernandes is a pop/rock/Indian fusion artist and playback singer from the state of Goa, India. His musical work is a fusion of many different cultures and styles he's been exposed to as a child in Goa and in his later travels...
and actress Juhi Chawla
Juhi Chawla
Juhi Chawla is an Indian actress, film producer and television presenter.After being crowned as the winner of the Miss India beauty contest in 1984, Chawla pursued an acting career...
, while its sequel saw actor Aamir Khan
Aamir Khan
Aamir Hussain Khan is an Indian film actor, director and producer who has established himself as one of the leading actors of Hindi cinema....
and Aishwariya Rai, then a model. and has since become a catchphrase in Indian popular culture
Popular culture
Popular culture is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the...
.
In popular culture
The song's title quickly became a catchphrase across North America, and was referenced in various television shows and movies of the time, including The Cosby ShowThe Cosby Show
The Cosby Show is an American television situation comedy starring Bill Cosby, which aired for eight seasons on NBC from September 20, 1984 until April 30, 1992...
, The Fresh Prince of Bel-Air
The Fresh Prince of Bel-Air
The Fresh Prince of Bel-Air is an American television sitcom that originally aired on NBC from September 10, 1990 to May 20, 1996. The show stars Will Smith as a fictionalized version of himself, a street-smart teenager from West Philadelphia who is sent to move in with his aunt and uncle in their...
, Coneheads
Coneheads (film)
Coneheads is a 1993 film based on the Saturday Night Live sketches about the Coneheads. The film was directed by Steve Barron and produced by Lorne Michaels...
and Rookie of the Year
Rookie of the Year (film)
Rookie of the Year is a 1993 American film comedy with a baseball theme starring Thomas Ian Nicholas and Gary Busey.The cast also includes Albert Hall, Dan Hedaya, Eddie Bracken, Amy Morton, Bruce Altman, John Gegenhuber, Neil Flynn, Daniel Stern and John Candy.-Plot:Henry Rowengartner ,...
. The commercials themselves played on the parodies. One series of commercials showed people who opened cans of Diet Pepsi being thanked by Ray Charles and his backup singers with an "uh huh" (or the occasion "nuh uh" for people who drank diet sodas from rival companies). Another commercial showed unsuccessful auditions with gangsta rappers, heavy metal bands and opera singers all singing "you got the right one baby", before Diet Pepsi "cast" Ray Charles.
External links
- The Pepsi Legacy 1990 - Pepsi advertising history at PepsiWorld.com