Yorin
Encyclopedia
Yorin was a Dutch
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 channel
Channel (communications)
In telecommunications and computer networking, a communication channel, or channel, refers either to a physical transmission medium such as a wire, or to a logical connection over a multiplexed medium such as a radio channel...

. Yorin disappeared and most programs of this channel went to RTL 5
RTL 5
RTL 5 is the 2nd channel of the RTL Group in the Netherlands. The channel mainly broadcasts American films and hit series but also local productions including Jensen! and Holland's Next Top Model, a Dutch version of America's Next Top Model. RTL 5 recently started airing the Dutch version of...

. The programs of RTL 5
RTL 5
RTL 5 is the 2nd channel of the RTL Group in the Netherlands. The channel mainly broadcasts American films and hit series but also local productions including Jensen! and Holland's Next Top Model, a Dutch version of America's Next Top Model. RTL 5 recently started airing the Dutch version of...

 moved to a new channel called RTL 7.

The Yorin station was a spin-off of the first commercial Veronica television channel, which was a joint venture (called Holland Media Groep) between the Vereniging Veronica and RTL
RTL Group
RTL Group is Europe's largest TV, radio and production company, and is majority-owned by German media conglomerate Bertelsmann. It has 45 television and 32 radio stations in 11 countries...

, owners of RTL 4 and RTL 5. When Veronica left the joint venture, the channel was renamed Yorin, with most programming remaining on the air; Veronica itself had the rights to very few programs. At the time, Veronica was close to reaching agreement with SBS broadcasting
SBS Broadcasting Group
SBS Broadcasting Group was a European broadcasting group, operating commercial television, premium pay channels, radio stations and related print businesses in Western and Central and Eastern Europe...

 (at the time partly owned by 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...

) to launch a Veronica TV channel with SBS programming and commercial exploitation. However, this agreement failed to materialize, and the TV channel that was meant to become Veronica's new home, which was called v8 remained non-Veronica branded for a long time.

The word "Yorin" was a play on the English-language phrase "you're in" (the Dutch version of The Price is Right, Cash en Carlo, referenced this fact when announcer Eddy Keur told contestants "Yorin the game!" when they came on down to Contestant's Row). For a time, the alternative name "Me" had also been considered, the name was dropped after complaints by the Dutch clothing brand WE
WE (clothing)
WE is an originally Dutch, slightly upmarket, high street fashion retailer selling clothing, shoes, bags and accessories of its own WE clothing brand as well as their Fundamentals clothing brand for more basic gear...

 because the brand names sounded too similar.

In the auctioning off of FM radio frequencies called ZeroBase, Holland Media Group acquired a lot allowing them to broadcast a popular music station virtually nationwide; this station was called Yorin FM with its most notable DJs being Rob Stenders
Rob Stenders
Rob Stenders is a Dutch radio DJ.Stenders had a long lasting career in radio starting with local radio stations. Stenders followed up Edwin Evers in the 3FM morning show "Stenders Vroeg" for the public radio and television company "VARA"...

, Robert Jensen and Henk Westbroek
Henk Westbroek
Henk Westbroek is a Dutch radiohost, singer, songwriter and owner of a cafe named 'Stairway to Heaven' in the city of Utrecht. He was also a politician for Leefbaar Utrecht and Leefbaar Nederland in 1998....

. In 2006, due to disappointing results, Holland Media Group sold the station to SBS Broadcasting, who rebranded it Caz!
Caz!
Caz! is a Dutch commercial radio station that started on April 18, 2006 at 06.00 using the frequencies formerly used by Yorin as Yorin FM. Due to disappointing results, RTL Group sold Yorin FM in 2006 to SBS Broadcasting who relaunched it under the Caz! brand....

and changed the programming to a fully middle-of-the-road all-music formula.

External links

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