Y.E.S. 93.3 FM
Encyclopedia
Y.E.S. 93.3FM is a Mandarin
radio station of MediaCorp
in Singapore
. Its target audience are people from 15 to 35 years of age. The station specializes in Chinese popular music, featuring artistes from China
, Taiwan
, Hong Kong
, Malaysia and Singapore
.
Y.E.S. 93.3FM is one of a select few radio stations in Singapore
which boast a 24-hour non-stop broadcast since May 1994. Its music popularity chart is arguably the local industry's definitive ranking. In a yearly listener survey by the government media body MediaCorp
, the station has been ranked number 1 in popularity among all Singaporean
radio stations for more than 10 years.
It was previously known as "Top Popular music radio" , but later rebranded itself as Y.E.S. 93.3FM on 1 June 1998. Y.E.S. stands for Your Entertainment Station.
artiste intending to sell his or her music in Singapore.
It is a major sponsor and/or publicity tool for Chinese popular music concerts. It is also the host organizer for the Singapore Hit Awards (新加坡金曲奖).
The station maintains a ranking system of current top hits, which is determined entirely by listener vote, via their weekly programme named "93.3 FM Billboard Chart" (醉心龙虎榜) and is known to strongly influence album sales.
Recently in 2011, YES933 has "Mini Canned Drama" (迷你罐头剧场) which is randomly plaed ON AIR. Listeners have to be 'lucky' to hear this segment, which does not last more than 5minutes.
Previously it also presented a programme named "Music Diary" (音乐日记) featuring the letters of listeners detailing their personal accounts of love and emotional trial. The programme was so popular that it led to a series of book spinoffs publishing the stories in print form.
In an effective publicity effort for the station, Y.E.S. 93.3FM has employed deejays via a reality show format, in which contestants pit their deejaying abilities against each other in competing for a contract. Winners of each round are determined by listener vote. DJ Chen Ai Wei (Ivy) was recruited in this manner.
The station regularly publishes online podcasts which feature guest deejay performances by music artistes and the latest celebrity gossip in the Chinese pop music domain.
The station's dedication programme has, at DJ Ivy's initiative, also recently begun to accept dedication requests via a blog at xiange933.blogspot.com, at which links to individual deejay blogs can be found. This new flexibility has brought significant convenience to listeners, who previously had to write dedication letters weeks in advance.
Certain deejays are also accessible via Facebook
.
Standard Mandarin
Standard Chinese or Modern Standard Chinese, also known as Mandarin or Putonghua, is the official language of the People's Republic of China and Republic of China , and is one of the four official languages of Singapore....
radio station of MediaCorp
MediaCorp
Media Corporation of Singapore, better known as MediaCorp, is a group of commercial media companies in Singapore, with business interests in television and radio broadcasting, interactive media, and, to a lesser extent, print publishing and film-making....
in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. Its target audience are people from 15 to 35 years of age. The station specializes in Chinese popular music, featuring artistes from China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Malaysia and Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
.
Y.E.S. 93.3FM is one of a select few radio stations in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
which boast a 24-hour non-stop broadcast since May 1994. Its music popularity chart is arguably the local industry's definitive ranking. In a yearly listener survey by the government media body MediaCorp
MediaCorp
Media Corporation of Singapore, better known as MediaCorp, is a group of commercial media companies in Singapore, with business interests in television and radio broadcasting, interactive media, and, to a lesser extent, print publishing and film-making....
, the station has been ranked number 1 in popularity among all Singaporean
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
radio stations for more than 10 years.
It was previously known as "Top Popular music radio" , but later rebranded itself as Y.E.S. 93.3FM on 1 June 1998. Y.E.S. stands for Your Entertainment Station.
Industry involvement
Y.E.S. 93.3FM is actively involved in the Chinese pop music industry. The station has organized music award ceremonies in collaboration with overseas radio stations, and is involved in publicity for nearly every MandopopMandopop
Mandopop is a colloquial abbreviation for "Mandarin popular music." It is categorized as a subgenre of commercial Chinese-language music within C-pop. Mandopop was the first variety of popular music in Chinese to establish itself as a viable industry. As the name implies, Mandopop features songs...
artiste intending to sell his or her music in Singapore.
It is a major sponsor and/or publicity tool for Chinese popular music concerts. It is also the host organizer for the Singapore Hit Awards (新加坡金曲奖).
The station maintains a ranking system of current top hits, which is determined entirely by listener vote, via their weekly programme named "93.3 FM Billboard Chart" (醉心龙虎榜) and is known to strongly influence album sales.
Radio Drama
The station has at times dabbled in non-music related broadcasts. Recently it featured a successful series of radio dramas named "Canned Drama" (罐头剧场) written and performed by the station's deejays.Recently in 2011, YES933 has "Mini Canned Drama" (迷你罐头剧场) which is randomly plaed ON AIR. Listeners have to be 'lucky' to hear this segment, which does not last more than 5minutes.
Previously it also presented a programme named "Music Diary" (音乐日记) featuring the letters of listeners detailing their personal accounts of love and emotional trial. The programme was so popular that it led to a series of book spinoffs publishing the stories in print form.
Endorsements
In addition to publicizing music events, deejays are often involved in product publicity and/or endorsements.In an effective publicity effort for the station, Y.E.S. 93.3FM has employed deejays via a reality show format, in which contestants pit their deejaying abilities against each other in competing for a contract. Winners of each round are determined by listener vote. DJ Chen Ai Wei (Ivy) was recruited in this manner.
Use of the Internet
The station, like many other Singaporean radio stations, is available via an online broadcast on its website, although the block on US-registered IP addresses was reinstated recently.The station regularly publishes online podcasts which feature guest deejay performances by music artistes and the latest celebrity gossip in the Chinese pop music domain.
The station's dedication programme has, at DJ Ivy's initiative, also recently begun to accept dedication requests via a blog at xiange933.blogspot.com, at which links to individual deejay blogs can be found. This new flexibility has brought significant convenience to listeners, who previously had to write dedication letters weeks in advance.
Certain deejays are also accessible via Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
.
Achievements
- Ranked Number 1 Mandarin radio stationRadio stationRadio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Singapore for 17 years since its opening in the year 1990. - Voted as Favourite Chinese Station in the Singapore Radio Awards 2007
Staff
| Name | | Awards/Remarks | ||
|---|---|---|---|
| Chinese | Romanized | English | |
| Directorial Staff | |||
| 杨金英 | Yang Jinying | Veron Yeo | Vice President of Chinese Radio Programming (中文台副总裁), MediaCorp Radio |
| 林俊欣 | Lin Junxin | Kenneth Lin | Creative Producer of Chinese Radio Programming (中文台创意制作人), MediaCorp Radio |
| 冯慧诗 | Féng Huìshī | Foong Wai See | Programme Director (节目总监) |
| 巫许玛莉 | Wūxǔ Mǎlì | Bukoh Mary | Music Director (音乐总监) Star Awards Star Awards The Star Awards is an annual ceremony where the media organisation, Mediacorp, recognises entertainers in their employ for their outstanding performances... Top 10 Most Popular Female Artistes Nominee (2005, 2006) Awarded "Most Friendly DJ" in 2002／2005／2007 |
| Full Time DJs | |||
| 丁志勇 http://zh.wikipedia.org/zh-sg/丁志勇 | Dīng Zhìyǒng | Cruz Teng Cruz Teng Cruz Teng is a Chinese radio presenter with MediaCorp YES 93.3FM in Singapore. He has been awarded Most Popular DJ four times since 2005.-Education:... |
Awarded "Most Friendly DJ" in 2004 Awarded "Most Popular DJ" in 2005／2006／2007／2010. Bioskin Celebrity Spokesperson 2008. Singtel AMPed Celebrity Spokesperson 2009 |
| 周崇庆 | Zhōu Chóngqìng | Dennis Chew | Awarded "Most Popular DJ" in 2004 Star Awards Star Awards The Star Awards is an annual ceremony where the media organisation, Mediacorp, recognises entertainers in their employ for their outstanding performances... Top 10 Most Popular Male Artistes Nominee (2002, 2003, 2004, 2005, 2006) Star Awards Star Awards The Star Awards is an annual ceremony where the media organisation, Mediacorp, recognises entertainers in their employ for their outstanding performances... Top 10 Most Popular Male Artistes Winner (2010) (2011) Singapore Radio Awards Most Popular Radio Personality (Y.E.S. 93.3FM) (2011) |
| 蔡伟彬 | Cài Wěibīng | Nico Chua | Awarded "Most Friendly DJ" in 2006 Awarded "Most Creative DJ" in 2007 |
| 萧嘉蕙 | Xiāo Jīahuì | Siau Jiahui | |
| 林佩芬 | Lín Pèifēn | Christina Lim | Star Awards Star Awards The Star Awards is an annual ceremony where the media organisation, Mediacorp, recognises entertainers in their employ for their outstanding performances... Most Popular Newcomer Nominee (2005) Star Awards Star Awards The Star Awards is an annual ceremony where the media organisation, Mediacorp, recognises entertainers in their employ for their outstanding performances... Best Infotainment Host Nominee (2009) |
| 谢家发 | Xie Jiafa | Seah Kar Huat | |
| 陈艾薇 | Chen Ai Wei | Ivy Tan | Y.E.S 93.3 FM DJ Search Champion |
| 钟坤华 | Zhong Kun Hua | ||
| Part Time DJs | |||
| 李腾 | Lǐ Téng | Lee Teng | 1st runner up in MediaCorp TV SuperHost program |
| 李慧芳 | Li Hui Fang | Lee Hui Fang | Awarded the champion of U游客 in 代眼看世界 （MediaCorp TV） |
| 进欣 | Jìn Xīn | Jin Zin | |
| 伟雄 | Wěi Xíong | Wei Shong | |
| - | - | Kitty | |
| 瑞明 | Ruì Míng | Rui Ming | |
| 俊力 | Jùn Lì | Joon Lee | |
| 宜孜 | Yí Zī | Yi Zi | |
| 刘伟龙 | Wei Loong | Brian Liu | understudying Part-time DJ |
| 陈宁 | Chen Ning | Chan Ning | understudying Part-time DJ |
| 勇蔚 | Yǒng Wéi | Young Wei | |
Former DJs
- 何子干 (Crossover to Love 97.2FMLove 97.2FMLove 97.2FM is a radio station of MediaCorp in Singapore. It is an adult contemporary music station, plays English and Mandarin golden hits from the 80s and 90s interwoven with entertaining lifestyle capsules...
and currently is the Music Director (音乐总监) of the station) - 许振荣 (Crossover to Channel 8)
- 林宝宝 (Left Radio Industry)
- 刘杰奇 (Left Radio Industry and currently is the editor of I weekly)
- 彭远青 (Left Radio Industry)
- 杨强琳 (Left Radio Industry)
- 江江 (Left Radio Industry)
- 杨金英 (Promoted to Vice President of Chinese Radio Programming (中文台副总裁), MediaCorp Radio)
- 林俊欣 (Promoted to Creative Producer of Chinese Radio Programming (中文台创意制作人), MediaCorp Radio)
- 冯慧诗 (Promoted to Programme Director (节目总监), Y.E.S 93.3FM)
- 林灵芝 (Crossover to Radio 1003 and currently is the Assistant Programme Manager of the station)
- 黄文鸿 (Crossover to Radio 1003 and currently is the Programme Manager of the station)
- 杨君伟 (Left Radio Industry)
- 陈丽仪 (Left Radio Industry and is currently working as a lecturer in Ngee Ann PolytechnicNgee Ann PolytechnicNgee Ann Polytechnic , is an institute of higher learning in Singapore, founded in 1963 as Ngee Ann College with 116 students...
) - 王牧童 ( Left Singapore and went Australia for further studies)