X-tra is a private label

Private label

Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...

 brand used by Coop Norden

Coop Norden

Coop Norden is a joint Scandinavian holding company, formerly a retail chain. It is owned by three major cooperative retail companies; Danish FDB , Swedish KF , and Norwegian Coop NKL . As a retailer Coop Norden operated around 1,000 stores and had a yearly turnover of approximately SEK 90 billion...

 on their low-price produce. The products offered with the brand cover a wide range of products, including but not limited to canned food, coffee

Coffee

Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

, cereal

Cereal

Cereals are grasses cultivated for the edible components of their grain , composed of the endosperm, germ, and bran...

, juice

Juice

Juice is the liquid that is naturally contained in fruit or vegetable tissue.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree...

, jam, light bulbs, cooking oil

Cooking oil

Cooking oil is purified fat of plant origin, which is usually liquid at room temperature ....

, shampoo

Shampoo

Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair...

, pasta

Pasta

Pasta is a staple food of traditional Italian cuisine, now of worldwide renown. It takes the form of unleavened dough, made in Italy, mostly of durum wheat , water and sometimes eggs. Pasta comes in a variety of different shapes that serve for both decoration and to act as a carrier for the...

, eggs

Egg (food)

Eggs are laid by females of many different species, including birds, reptiles, amphibians, and fish, and have probably been eaten by mankind for millennia. Bird and reptile eggs consist of a protective eggshell, albumen , and vitellus , contained within various thin membranes...

 and meat

Meat

Meat is animal flesh that is used as food. Most often, this means the skeletal muscle and associated fat and other tissues, but it may also describe other edible tissues such as organs and offal...

. The products are produced by a number of different companies, some of which are owned by Coop Norden. Products are optimised for low cost and may have lower quality than premium brands, including the chain's own store brand

Store brand

Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands in the United States, own brands in the UK, and home brands in Australia and generic brands...

 Coop as well as Coop Kaffe

Coop Kaffe

Coop Kaffe is a coffee brand produced by Coop NKL, the Norwegian cooperative grocery chain. It is produced by the company Coop Kaffe AS, a subsidiary of Coop Industrier. The brand is exclusively distributed throughout the Coop chains in Norway...

 and Røra

Røra Fabrikker

AS Røra Fabrikker is a Norwegian company that is located in Røra in the municipality of Inderøy in Nord-Trøndelag county, Norway. It is a juice, jam, and processed agricultural product company that is a subsidiary of Coop NKL...

.