Wyler's
Encyclopedia
Wyler's is a brand
of food used by Heinz
for bouillon and soup, and Jel Sert
for soft drink
s.
Heinz uses it for Wyler's Instant Bouillon, a brand of bouillon cube
, and Wyler's Mrs. Grass Soup and Dip Mixes, a brand of dehydrated
soup
s, stew
s, and dip
s.
Jel Sert uses the Wyler's brand for soft drinks including Flavor Aid
.
bought the formerly independent Wyler & Co. in 1961. It traded the Wyler's drink business with Lipton
for Pennsylvania Dutch noodles in 1986. Jel Sert
bought Wyler's from Lipton parent Unilever
in 1994.
When Borden left the food business, it sold Wyler's to Heinz
.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of food used by Heinz
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...
for bouillon and soup, and Jel Sert
Jel Sert
The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States. Established in 1926, its primary products are snack foods and beverages.-History and products:...
for soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s.
Heinz uses it for Wyler's Instant Bouillon, a brand of bouillon cube
Bouillon cube
A bouillon cube [ˈbuːjɒn kjuːb] or stock cube is dehydrated bouillon or stock formed into a small cube about 15 mm wide. It is made by dehydrating vegetables, meat stock, a small portion of fat, salt and seasonings and shaping them into a small cube...
, and Wyler's Mrs. Grass Soup and Dip Mixes, a brand of dehydrated
Drying (food)
Drying is a method of food preservation that works by removing water from the food, which inhibits the growth of microorganisms and hinders quality decay. Drying food using sun and wind to prevent spoilage has been practised since ancient times, and was the earliest form of food curing...
soup
Soup
Soup is a generally warm food that is made by combining ingredients such as meat and vegetables with stock, juice, water, or another liquid. Hot soups are additionally characterized by boiling solid ingredients in liquids in a pot until the flavors are extracted, forming a broth.Traditionally,...
s, stew
Stew
A stew is a combination of solid food ingredients that have been cooked in liquid and served in the resultant gravy. Ingredients in a stew can include any combination of vegetables , meat, especially tougher meats suitable for slow-cooking, such as beef. Poultry, sausages, and seafood are also used...
s, and dip
Dip (food)
A dip or dipping sauce is a common condiment for many types of food. Dips are used to add flavor and/or texture to a food, such as pita bread, dumplings, crackers, cut-up raw vegetables, seafood, cubed pieces of meat and cheese, potato chips, tortilla chips, and falafel...
s.
Jel Sert uses the Wyler's brand for soft drinks including Flavor Aid
Flavor Aid
Flavor Aid is a non-carbonated soft drink beverage made by Jel Sert in West Chicago, Illinois, introduced in 1929. It is sold throughout the United States as an unsweetened powdered concentrate drink mix, similar to Kool-Aid drink mix.-Flavors:...
.
History
BordenBorden (company)
Borden, Inc., was an American producer of food and beverage products, consumer products, and industrial products. At one time, the company was the largest U.S. producer of dairy and pasta products. Its food division, Borden Foods, was based in Columbus, Ohio, and focused primarily on pasta and...
bought the formerly independent Wyler & Co. in 1961. It traded the Wyler's drink business with Lipton
Lipton
Lipton is a brand of tea currently owned by Unilever.-History of Lipton Tea:Lipton was created at the end of the 19th century by a grocer, Sir Thomas Lipton, in Glasgow, Scotland. In 1893, he established the Thomas J. Lipton Co., a tea packing company with its headquarters and factory in Hobo ken,...
for Pennsylvania Dutch noodles in 1986. Jel Sert
Jel Sert
The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States. Established in 1926, its primary products are snack foods and beverages.-History and products:...
bought Wyler's from Lipton parent Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
in 1994.
When Borden left the food business, it sold Wyler's to Heinz
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...
.