Wotif.com
Encyclopedia
Wotif.com is a website
that provides a reservation service for hotel
s in Australia
, as well as some international hotels. It was created in March 2000 by Graeme Wood, and is based in Brisbane
, Australia
. It has since established offices in Canada
, Malaysia, New Zealand
, Singapore
and the United Kingdom
. Wotif.com has been listed on the Australian Stock Exchange
since 2 June 2006.
Wotif.com has been ranked by Alexa
one of the top 15,000 trafficked
websites on the internet.
Unlike many other travel website
s, Wotif.com does not provide limitless lists of hotel details. Instead, the website provides information for the next 3 month
s, the reason being that "as a date gets closer, hotels can often drop their rates". Originally, the website only provided details seven days in advance, this was expanded to 14 days in February 2001, and to 28 in September 2005 (around the time it first sought a listing on the ASX
) to 3 months in 28 January.
On 22 October 2007, Robbie Cooke became CEO of Wotif.com, taking over from founder Graeme Wood, who moved to the position of executive director
.
In October 2007, Wotif.com placed a $57 million bid for Australian travel website Travel.com.au. This bid defeated Webjet
's, causing the company to sell its share in the site. The takeover bid also gave Wotif.com a share in websites dealing in "online flight, car, cruise and holiday bookings", previously uncharted territory for the company. Wotif.com's CEO, Robbie Cooke, said of the takeover bid that "those brands give us an ability to push into the flights area in particular but we can also improve those brands' hotel offerings".
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
that provides a reservation service for hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...
s in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, as well as some international hotels. It was created in March 2000 by Graeme Wood, and is based in Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. It has since established offices in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Malaysia, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
and the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. Wotif.com has been listed on the Australian Stock Exchange
Australian Stock Exchange
The Australian Securities Exchange was created by the merger of the Australian Stock Exchange and the Sydney Futures Exchange in July 2006. It is the primary stock exchange group in Australia....
since 2 June 2006.
Wotif.com has been ranked by Alexa
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...
one of the top 15,000 trafficked
Web traffic
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit...
websites on the internet.
Unlike many other travel website
Travel website
A travel website is a website on the world wide web, that is dedicated to travel. The site may be focused on travel reviews, the booking of travel, or a combination of both. Approximately seventy million consumers researched travel plans online in July 2006...
s, Wotif.com does not provide limitless lists of hotel details. Instead, the website provides information for the next 3 month
Month
A month is a unit of time, used with calendars, which was first used and invented in Mesopotamia, as a natural period related to the motion of the Moon; month and Moon are cognates. The traditional concept arose with the cycle of moon phases; such months are synodic months and last approximately...
s, the reason being that "as a date gets closer, hotels can often drop their rates". Originally, the website only provided details seven days in advance, this was expanded to 14 days in February 2001, and to 28 in September 2005 (around the time it first sought a listing on the ASX
Australian Securities Exchange
The Australian Securities Exchange was created by the merger of the Australian Stock Exchange and the Sydney Futures Exchange in July 2006. It is the primary stock exchange group in Australia....
) to 3 months in 28 January.
On 22 October 2007, Robbie Cooke became CEO of Wotif.com, taking over from founder Graeme Wood, who moved to the position of executive director
Executive director
Executive director is a term sometimes applied to the chief executive officer or managing director of an organization, company, or corporation. It is widely used in North American non-profit organizations, though in recent decades many U.S. nonprofits have adopted the title "President/CEO"...
.
In October 2007, Wotif.com placed a $57 million bid for Australian travel website Travel.com.au. This bid defeated Webjet
Webjet
Webjet Limited is an Australian online travel booking website selling flights, hotel bookings and car hires. Webjet operates in Australia, New Zealand, North America, Singapore and Hong Kong....
's, causing the company to sell its share in the site. The takeover bid also gave Wotif.com a share in websites dealing in "online flight, car, cruise and holiday bookings", previously uncharted territory for the company. Wotif.com's CEO, Robbie Cooke, said of the takeover bid that "those brands give us an ability to push into the flights area in particular but we can also improve those brands' hotel offerings".