World of Wonder (magazine)
Encyclopedia
World of Wonder was a British educational magazine for children published by IPC's Fleetway
Publications (formerly Amalgamated Press) from 1970 to 1975. It was launched under the editorship of Robert Bartholomew with a cover price of 1/6
on 28 March 1970, and it replaced the earlier title, Tell Me Why. It was printed and published in Holland.
The magazine was similar in content to Look and Learn
, which the company had been publishing for eight years, and shared many of its best artists, including Angus McBride
, C. L. Doughty
, Dan Escott, Richard Hook, Roger Payne
, Severino Baraldi and Wilf Hardy
. Like its sister publications, World of Wonder was aimed at both boys and girls. It included history
, science
, geography
and literature
, serialised stories, as well as names and addresses of children wanting pen pals
. The magazine sold all over the English-speaking world (other than the US), with readers in Australia, Ireland, Malaysia, South Africa, and New Zealand.
The masthead
of the magazine proclaimed "Every Monday," but the cover date of the first issue of the magazine was 28 March 1970 (a Saturday, in fact), and actually appeared on sale in shops on Monday, 23 March 1970. Issue number 2 came out on the following Good Friday
, 27 March 1970. In January 1971, World of Wonder incorporated the older children's magazine, Treasure
(from issue 44), and the title ran until 1 March 1975, when it was itself swallowed by the longer running and more successful Look and Learn
. World of Wonder ran for a total of 258 issues, joining Look and Learn on its issue 686, when a number of its more popular features continued in the new combined 40-pager.
Fleetway
Fleetway, also known as Fleetway Publications and Fleetway Editions, was a UK publishing company which mainly produced comic magazines. For a time owned by IPC Media, they are now a division of Egmont Publishing....
Publications (formerly Amalgamated Press) from 1970 to 1975. It was launched under the editorship of Robert Bartholomew with a cover price of 1/6
£sd
£sd was the popular name for the pre-decimal currencies used in the Kingdom of England, later the United Kingdom, and ultimately in much of the British Empire...
on 28 March 1970, and it replaced the earlier title, Tell Me Why. It was printed and published in Holland.
The magazine was similar in content to Look and Learn
Look and Learn
Look and Learn was a British weekly educational magazine for children published by Fleetway Publications Ltd from 1962 until 1982. It contained educational text articles that covered a wide variety of topics from volcanoes to the Loch Ness Monster; a long running science fiction comic strip, The...
, which the company had been publishing for eight years, and shared many of its best artists, including Angus McBride
Angus McBride
Angus McBride was an English historical and fantasy illustrator.Born in London to Highland Scots parents, Angus McBride was orphaned as a child when his mother died when he was five, and his father in World War Two when he was twelve. He was educated at the Canterbury Cathedral Choir School...
, C. L. Doughty
Cecil Langley Doughty
Cecil Langley Doughty was a British comics artist and illustrator, best known for his work in the comic Knockout and the educational weekly Look and Learn.-Life:...
, Dan Escott, Richard Hook, Roger Payne
Roger Payne
Roger Searle Payne is a biologist and environmentalist famous for the 1967 discovery of Whale song among Humpback whales. Payne later became an important figure in the worldwide campaign to end commercial whaling.Payne studied at Harvard University and Cornell...
, Severino Baraldi and Wilf Hardy
Wilfred Hardy
Wilfred Hardy is a British artist and illustrator who contributed many painted pages to Treasure, Look and Learn and Speed and Power magazines. He specialises in painting aircraft, producing posters and private commissions.-External links:*...
. Like its sister publications, World of Wonder was aimed at both boys and girls. It included history
History
History is the discovery, collection, organization, and presentation of information about past events. History can also mean the period of time after writing was invented. Scholars who write about history are called historians...
, science
Science
Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe...
, geography
Geography
Geography is the science that studies the lands, features, inhabitants, and phenomena of Earth. A literal translation would be "to describe or write about the Earth". The first person to use the word "geography" was Eratosthenes...
and literature
Literature
Literature is the art of written works, and is not bound to published sources...
, serialised stories, as well as names and addresses of children wanting pen pals
Pen pal
Pen pals are people who regularly write to each other, particularly via postal mail.-Purposes:A penpal relationship is often used to practice reading and writing in a foreign language, to improve literacy, to learn more about other countries and life-styles, and to make friendships...
. The magazine sold all over the English-speaking world (other than the US), with readers in Australia, Ireland, Malaysia, South Africa, and New Zealand.
The masthead
Masthead (publishing)
The masthead is a list, published in a newspaper or magazine, of its staff. In some publications it names only the most senior individuals; in others, it may name many or all...
of the magazine proclaimed "Every Monday," but the cover date of the first issue of the magazine was 28 March 1970 (a Saturday, in fact), and actually appeared on sale in shops on Monday, 23 March 1970. Issue number 2 came out on the following Good Friday
Good Friday
Good Friday , is a religious holiday observed primarily by Christians commemorating the crucifixion of Jesus Christ and his death at Calvary. The holiday is observed during Holy Week as part of the Paschal Triduum on the Friday preceding Easter Sunday, and may coincide with the Jewish observance of...
, 27 March 1970. In January 1971, World of Wonder incorporated the older children's magazine, Treasure
Treasure (magazine)
Treasure was a British educational magazine for young children published by Fleetway Publications which ran for 418 issues published between 14 January 1963 and 16 January 1971. The editor was Arthur Bouchier....
(from issue 44), and the title ran until 1 March 1975, when it was itself swallowed by the longer running and more successful Look and Learn
Look and Learn
Look and Learn was a British weekly educational magazine for children published by Fleetway Publications Ltd from 1962 until 1982. It contained educational text articles that covered a wide variety of topics from volcanoes to the Loch Ness Monster; a long running science fiction comic strip, The...
. World of Wonder ran for a total of 258 issues, joining Look and Learn on its issue 686, when a number of its more popular features continued in the new combined 40-pager.