The WindMade organization is developing a consumer label focused on wind energy. The organization is a non-profit NGO established by 7 partner organizations; Global Wind Energy Council

Global Wind Energy Council

The Global Wind Energy Council was established in 2005 to provide a credible and representative forum for the entire wind energy sector at an international level...

, World Wide Fund for Nature

World Wide Fund for Nature

The World Wide Fund for Nature is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in Canada and the United States...

, United Nations Global Compact, the LEGO Group

Lego Group

The LEGO Group is a family-owned company based in Billund, Denmark, and best known for the manufacture of Lego-brand toys.The company was founded in 1932 by Ole Kirk Christiansen...

, PricewaterhouseCoopers (PwC

PwC

PricewaterhouseCoopers is a global professional services firm headquartered in London, United Kingdom. It is the world's largest professional services firm measured by revenues and one of the "Big Four" accountancy firms....

), Bloomberg L.P.

Bloomberg L.P.

Bloomberg L.P. is an American privately held financial software, media, and data company. Bloomberg makes up one third of the $16 billion global financial data market with estimated revenue of $6.9 billion. Bloomberg L.P...

 and Vestas

Vestas

Vestas Wind Systems A/S is a Danish manufacturer, seller, installer, and servicer of wind turbines. It is the largest in the world, but due to very rapid growth of its competitors, its market share decreased from 28% in 2007 to 12.5% in 2009...

Wind Systems - the company who spearheaded the intiative

The WindMade organization is dedicated to accelerating the adoption of renewable energy by improving corporations’ ability to communicate their wind energy investments to their stakeholders. WindMade will strive to achieve this by increasing transparency of corporate investments in wind energy, by informing citizens on the implications of using different energy sources, and by empowering consumers to favour corporations who make a real contribution to delivering new wind energy.

The WindMade standard is going to be the underlying documentation of the WindMade label defining the requirements for participation. The standard is currently in development and will be subject to a public consultation beginning in Q1 2011.