Wild Horse Adult Resort & Spa
Encyclopedia
The Wild Horse Adult Resort and Spa is an adult entertainment complex about 14 miles east of Reno, Nevada
Reno, Nevada
Reno is the county seat of Washoe County, Nevada, United States. The city has a population of about 220,500 and is the most populous Nevada city outside of the Las Vegas metropolitan area...

, USA which currently is home to two separate legal, licensed brothel
Brothel
Brothels are business establishments where patrons can engage in sexual activities with prostitutes. Brothels are known under a variety of names, including bordello, cathouse, knocking shop, whorehouse, strumpet house, sporting house, house of ill repute, house of prostitution, and bawdy house...

s: the Wild Horse Ranch and the Mustang Ranch
Mustang Ranch
The Mustang Ranch, originally known as the Mustang Bridge Ranch, is a brothel in Storey County, Nevada, about fifteen miles east of Reno. It is currently located at 1011 Wild Horse Canyon Dr Sparks, NV 89434....

. The property is located in a secluded portion of the Patrick Business Park, in the far northern portion of Storey County
Storey County, Nevada
Storey County is a county located in the U.S. state of Nevada. As of the 2000 census, the population was 3,399, which was estimated to have risen to 4,110 in 2006...

, at 1000 Wild Horse Canyon Drive, Sparks, NV 89434. Primary access to the area is via exit 28 off Interstate 80
Interstate 80
Interstate 80 is the second-longest Interstate Highway in the United States, following Interstate 90. It is a transcontinental artery running from downtown San Francisco, California to Teaneck, New Jersey in the New York City Metropolitan Area...

. The nearby settlement of Patrick
Patrick, Nevada
Patrick, Nevada is named for a small city in Washoe county. The eponymous exit from Interstate 80 in Nevada also connects to the Patrick Business Park in Storey County where prostitution is legal. The business park contains The Wild Horse Adult Resort & Spa in an isolated location.-External...

, from which the Business Park takes its name (and occupants their mailing addresses), is actually found across the Truckee River
Truckee River
The Truckee River is a stream in the U.S. states of California and Nevada. The river is about long. Its endorheic drainage basin is about , of which about are in Nevada. The Truckee is the sole outlet of Lake Tahoe and drains part of the high Sierra Nevada, emptying into Pyramid Lake in the Great...

 and thus is located in Washoe County
Washoe County, Nevada
Washoe County is a county located in the U.S. state of Nevada. The population was 421,407 at the 2010 census. Its county seat is Reno. Washoe County includes the Reno-Sparks metropolitan area.-History:...

.

History

  • Reno-area developer and businessman Lance Gilman was given approval for a new brothel license by Storey County
    Storey County, Nevada
    Storey County is a county located in the U.S. state of Nevada. As of the 2000 census, the population was 3,399, which was estimated to have risen to 4,110 in 2006...

     officials. The facility would be built in a box canyon at the southwest end of the Patrick Business Park off exit 28 of I-80. However, a couple of existing tenants of the park objected, and several legal battles ensued. Eventually these disputes were resolved in favor of Mr. Gilman.
  • On June 7, 2002, the Wild Horse Canyon Ranch opened for business in an eight-room temporary facility located on the property that would eventually become known as the Wild Horse Adult Resort & Spa.
  • In May 2003 the newly-built main house of the renamed Wild Horse Ranch opened for business. The former temporary facility was then renovated into the Manager's Residence. The current gated entrance to the entire property also opened at this time.
  • During 2004, the buildings of the nearby former Mustang Ranch
    Mustang Ranch
    The Mustang Ranch, originally known as the Mustang Bridge Ranch, is a brothel in Storey County, Nevada, about fifteen miles east of Reno. It is currently located at 1011 Wild Horse Canyon Dr Sparks, NV 89434....

     were put up for auction by the U.S. Bureau of Land Management
    Bureau of Land Management
    The Bureau of Land Management is an agency within the United States Department of the Interior which administers America's public lands, totaling approximately , or one-eighth of the landmass of the country. The BLM also manages of subsurface mineral estate underlying federal, state and private...

    , which had acquired their properties after they were seized by the Federal Government in 1999. Mr. Gilman outbid all others for the famous pink stucco Mustang I brothel buildings. That autumn, he moved those buildings to his Wild Horse Adult Resort & Spa property.
  • On November 30, 2004, Gilman was granted a second brothel license by Storey County.
  • After extensive renovations, Lance Gilman's World Famous Brothel opened for business on July 1, 2005. Susan Austin, general manager of the Wild Horse, spent a great deal of time, money, and effort to recreate the lavish atmosphere of the old Mustang
    Mustang Ranch
    The Mustang Ranch, originally known as the Mustang Bridge Ranch, is a brothel in Storey County, Nevada, about fifteen miles east of Reno. It is currently located at 1011 Wild Horse Canyon Dr Sparks, NV 89434....

     parlor. Reportedly, she was even able to somehow contact fugitive former Mustang Ranch owner Joe Conforte
    Joe Conforte
    Joe Conforte was the owner of the Mustang Ranch, a Nevada brothel that was the first legal brothel in the United States. The brothel was closed by the Internal Revenue Service in 1999, but is now reopened under new management...

    , who many years earlier had fled to Brazil to avoid prosecution on tax charges, for his input on the renovations. The resulting brothel incorporates many more modern design and operational features while still retaining the lavish decor of the Mustang's heyday. Due to a continuing court battle with David Burgess, owner of the Old Bridge Ranch and nephew of Conforte, the rights to use the Mustang Ranch name was still in legal limbo. This "old bordello at a new site" was simply called the "World Famous Brothel", a name that resulted from the covering up of the "Mustang Ranch" portion of the original sign (which came with the building). In December 2006, a federal judge ruled that Gilman was the "exclusive owner of the Mustang Ranch trademark" giving him the rights to use the name and branding.

External links

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