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Wild (company)
Encyclopedia
Rudolf Wild GmbH & Co. KG is a company headquartered in Eppelheim
, Germany
, near Heidelberg
.
The company produces natural ingredients for food products. WILD has around 2,500 employees in over 70 countries, 1,400 of whom are employed at the main plant in Eppelheim.
The company is based on three core businesses: the production of ingredients for the food and beverage industry, the construction of processing equipment and machinery (WILD INDAG) and the production and sale of its own brand products and end products. One of the latter, Capri Sun
, is sold in over 100 countries.
in Heidelberg in 1931. The company was relocated to the neighboring town of Eppelheim 6 years later. In 1956, Wild acquired the Hamburg-based SiSi-Werke, which had been one of the most important producers of essences in Germany before the war and began producing and selling Capri-Sun in 1969. In the 1970s, WILD expanded his business into other countries, primarily Switzerland and the United States. WILD has since developed into a global group under the management of Hans-Peter Wild
.
Eppelheim
Eppelheim is a city in northern Baden-Württemberg bordering Heidelberg. It belongs to the district Rhein-Neckar-Kreis.-Location and neighboring communities:...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, near Heidelberg
Heidelberg
-Early history:Between 600,000 and 200,000 years ago, "Heidelberg Man" died at nearby Mauer. His jaw bone was discovered in 1907; with scientific dating, his remains were determined to be the earliest evidence of human life in Europe. In the 5th century BC, a Celtic fortress of refuge and place of...
.
The company produces natural ingredients for food products. WILD has around 2,500 employees in over 70 countries, 1,400 of whom are employed at the main plant in Eppelheim.
The company is based on three core businesses: the production of ingredients for the food and beverage industry, the construction of processing equipment and machinery (WILD INDAG) and the production and sale of its own brand products and end products. One of the latter, Capri Sun
Capri Sun
Capri Sun is a brand of juice concentrate drink owned by the German Company WILD and sold in silver pouches. It was developed by Rudolf Wild in 1966 in Germany, where Capri Sonne has been a registered trademark since 1952. Capri Sun has been distributed in the United States since 1981. Kraft Foods...
, is sold in over 100 countries.
History
The company was founded as Zick-Zack Werk Rudolf Wild by Rudolf WildRudolf Wild
The German entrepreneur Rudolf Wild is the founder of WILD, a producer of natural ingredients for food products and beverages.-Biography:...
in Heidelberg in 1931. The company was relocated to the neighboring town of Eppelheim 6 years later. In 1956, Wild acquired the Hamburg-based SiSi-Werke, which had been one of the most important producers of essences in Germany before the war and began producing and selling Capri-Sun in 1969. In the 1970s, WILD expanded his business into other countries, primarily Switzerland and the United States. WILD has since developed into a global group under the management of Hans-Peter Wild
Hans-Peter Wild
Hans-Peter Wild is a German entrepreneur and lawyer. He is the owner and chairman of Rudolf WILD GmbH & Co. KG, which, according to company information, is the world's largest private manufacturer of natural flavor ingredients for food products and beverages.-Biography:Hans-Peter Wild was born in...
.