Want Want
Encyclopedia
Want Want Holdings Limited, or Want Want, is a food
manufacturer from Taiwan
. It is the largest rice cake
and flavored drinks maker in Taiwan. It engages in the manufacturing
and trading
of snack foods and beverages. It operates over 100 manufacturing plants in Mainland China
, 2 in Taiwan and employs over 60,000 people.
agricultural products. It was founded by Mr. Tsai Eng Meng's father.
In 1983, it collaborated with Iwatsuka Confectionery Company Limited, one of the top three Japan
ese rice cracker makers, to develop rice cracker market in Taiwan. It was practically a charity on Iwatsuka's side, and the only payoff to Iwatsuka was a mere 5% of the common stock of the company but it is now valued at $300M (three times as large as Iwatsuka (2221.jp)'s market value as of September 2009).
In 1987, it became the first Taiwanese operator to apply for the registration of the "Want Want" trademark
in China.
In 1992, it started its business in Mainland China
.
In 1994, it commenced its first production
plant
in Changsha, Hunan
.
In 1996, it was listed on the Singapore Stock Exchange in the name of Want Want Holdings Pte Ltd.
In 2007, Want Want Holdings Pte Ltd was delisted from the Singapore Stock Exchange.
In 2008, its subsidiary
, Want Want China Holdings Limited, was listed on the Hong Kong Stock Exchange
.
Note that many Want Want products are well known in China for their bizarre advertisements.
Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...
manufacturer from Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
. It is the largest rice cake
Rice cake
A rice cake may be any kind of food item made from rice that has been shaped, condensed, or otherwise combined into a single object. A wide variety of rice cakes exist in many different cultures in which rice is eaten, and are particularly prevalent in Asia. The origin of rice cake seems to be...
and flavored drinks maker in Taiwan. It engages in the manufacturing
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
and trading
Trade
Trade is the transfer of ownership of goods and services from one person or entity to another. Trade is sometimes loosely called commerce or financial transaction or barter. A network that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and...
of snack foods and beverages. It operates over 100 manufacturing plants in Mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
, 2 in Taiwan and employs over 60,000 people.
History
In 1962, Want Want began operations in the name of I Lan Foods Industrial Company Limited in Yilan County, Taiwan, which manufactured cannedCanned
The term canned may refer to:* "Canned", an episode of Rocko's Modern Life* canning of food* dismissal * drunkenness* produced and conserved to be released on demand, e.g.** canned air** canned hunt** canned laughter...
agricultural products. It was founded by Mr. Tsai Eng Meng's father.
In 1983, it collaborated with Iwatsuka Confectionery Company Limited, one of the top three Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese rice cracker makers, to develop rice cracker market in Taiwan. It was practically a charity on Iwatsuka's side, and the only payoff to Iwatsuka was a mere 5% of the common stock of the company but it is now valued at $300M (three times as large as Iwatsuka (2221.jp)'s market value as of September 2009).
In 1987, it became the first Taiwanese operator to apply for the registration of the "Want Want" trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
in China.
In 1992, it started its business in Mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
.
In 1994, it commenced its first production
Production line
A production line is a set of sequential operations established in a factory whereby materials are put through a refining process to produce an end-product that is suitable for onward consumption; or components are assembled to make a finished article....
plant
Plant
Plants are living organisms belonging to the kingdom Plantae. Precise definitions of the kingdom vary, but as the term is used here, plants include familiar organisms such as trees, flowers, herbs, bushes, grasses, vines, ferns, mosses, and green algae. The group is also called green plants or...
in Changsha, Hunan
Hunan
' is a province of South-Central China, located to the south of the middle reaches of the Yangtze River and south of Lake Dongting...
.
In 1996, it was listed on the Singapore Stock Exchange in the name of Want Want Holdings Pte Ltd.
In 2007, Want Want Holdings Pte Ltd was delisted from the Singapore Stock Exchange.
In 2008, its subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
, Want Want China Holdings Limited, was listed on the Hong Kong Stock Exchange
Hong Kong Stock Exchange
The Hong Kong Stock Exchange is a stock exchange located in Hong Kong. It is Asia's third largest stock exchange in terms of market capitalization behind the Tokyo Stock Exchange and the Shanghai Stock Exchange and fifth largest in the world...
.
List of products
- QQ Jellies (旺旺QQ糖) http://www.youtube.com/watch?v=JnvD1fb0huM
- Want Want Children's milk (旺仔牛奶) http://www.youtube.com/watch?v=X5tnjKDdxA0
- O-Pao fruit milk (旺旺O泡果奶) http://www.youtube.com/watch?v=jWYVwUlRDB8
- Want Want Fortune Rice Crackers
- Want Want Senbei Rice Crackers
- Want Want Superslim Rice Crackers
- Want Want Crunchy Rice Balls (旺旺小小酥) http://www.youtube.com/watch?v=6HUDNxKKA1U
Note that many Want Want products are well known in China for their bizarre advertisements.