Wallchart
Encyclopedia
A wallchart is a type of large poster
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...

 often displaying information for education
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...

al use or entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

. One popular use of a wallchart is to track progress of sports teams in cup events.

During 2006 the practice of giving away wallcharts in British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 newspapers rose in popularity. Many papers including The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

, The Daily Mail and The Independent
The Independent
The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily...

participated, with subjects varying from the "Sky At Night" to "British birds". Marc Sands, marketing director of The Guardian describes wallcharts as one of their most successful promotions excluding free DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

s in the Guardian editor's blog. The December 16 edition of The Guardian distributed a free 'Guide to Guardian Readers' wallchart illustrated by Posy Simmonds
Posy Simmonds
Rosemary Elizabeth "Posy" Simmonds MBE is a British newspaper cartoonist and writer and illustrator of children's books. She is best known for her long association with The Guardian, for which she has drawn the cartoons Gemma Bovery and Tamara Drewe , both later published as books...

.

The subjects of later wallcharts included Pork and Apples, and Private Eye
Private Eye
Private Eye is a fortnightly British satirical and current affairs magazine, edited by Ian Hislop.Since its first publication in 1961, Private Eye has been a prominent critic and lampooner of public figures and entities that it deemed guilty of any of the sins of incompetence, inefficiency,...

, perhaps doubting the usefulness of these items, satirised the growing trend with spoof advertisements for wallcharts on "Britain's Best-Loved Wasps" and "Britain's Favourite Wallcharts" as well as a cartoon depicting "Hadrian's Wallchart" (subject: Barbarians). Issue 1168 featured the tag line "Inside: No Free Wallchart!"

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