WXCX
Encyclopedia
WXCX is a radio station licensed to Siren, Wisconsin
Siren, Wisconsin
Siren is a village in Burnett County in the U.S. state of Wisconsin. The population was 988 at the 2000 census. The village is located within the Town of Siren.-Geography:Siren is located at ....

. WXCX transmits with 6 kW at 100 meters (class A) from a tower in central Burnett County. The station carries Dial Global
Dial Global
Dial Global is a radio syndication company. It is a wholly owned subsidiary of Triton Media Group and is a sister company to Townsquare Media, both of which are owned by Oaktree Capital Management....

's Classic Hits format.

WXCX is co-located with sister station WLMX-FM
WLMX-FM
WLMX-FM is a radio station broadcasting a Adult Hits format. Licensed to Balsam Lake, Wisconsin, USA, it serves the Amery, Wisconsin area. The station is currently owned by Red Rock Radio Corp...

 on State Highway 35 in Luck. Both stations are owned by Red Rock Radio.

History

105.7 was originally assigned the call letters WBEP, which were never used on the air. Casey Communications began test broadcasts of WXCX on December 28, 1999, simulcasting sister station WWLC Balsam Lake, Wisconsin
Balsam Lake, Wisconsin
Balsam Lake is a village in, and the county seat of, Polk County, Wisconsin, United States. The population was 950 at the 2000 census. The village is located within the Town of Balsam Lake.-History:...

 (now WLMX-FM). At the time, Pine City Broadcasting, owner of WCMP and WCMP-FM in Pine City, Minnesota
Pine City, Minnesota
Pine City is a city in Pine County, Minnesota, United States. The population was 3,123 at the 2010 census. Pine City is the county seat of, and the largest city in, Pine County...

, operated WWLC and WXCX through a local marketing agreement. WWLC and WXCX shared studios on Main Street in Milltown.

WXCX began its own format of 1960's and 70's oldies music on February 7, 2000, using programming from ABC's Oldies Radio format. In addition to local news updates and high school sports broadcasts, the station carried newscasts from the Wisconsin Radio Network and Green Bay Packers
Green Bay Packers
The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference in the National Football League . The Packers are the current NFL champions...

 football beginning in fall 2000.

In September 2000, the agreement with Pine City Broadcasting was severed, and Casey Communications took over day-to-day operations of WWLC and WXCX, changing WWLC's callsign to WLMX-FM. WXCX later added agricultural news from the Brownfield Network.

Quarnstrom Media purchased WLMX-FM and WXCX in late 2002 and began operating the stations through a local marketing agreement on October 1, 2002. The new owners switched WXCX to Jones Radio Networks' Oldies format in early 2003, and then to JRN's Classic Hits format in early 2004. WXCX dropped programming from WRN and Brownfield, but continued to carry Packers football.

In early 2006, WLMX-FM and WXCX moved their studios to their present location in Luck.

Later in 2006, Quarnstrom Media agreed to sell WLMX-FM and WXCX, along with seven other stations in Wisconsin and Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...

, to Red Rock Radio for $7.5 million. The FCC approved the sale in July 2006. Red Rock Radio later agreed to purchase WCMP AM-FM in Pine City, restoring the link between WCMP and WXCX.
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