WLMX-FM
Encyclopedia
WLMX-FM is a radio station
broadcasting a Adult Hits
format. Licensed
to Balsam Lake, Wisconsin
, USA, it serves the Amery, Wisconsin
area. The station is currently owned by Red Rock Radio Corp. and features programing from Jones Radio Network.
The station also plans to carry Minnesota Twins
baseball in the 2008 season.
format called "Lake Country 104.9" in early 1997. WWLC was owned by Red Cedar Broadcasting, which also owned WAQE and WAQE-FM in Rice Lake. However, WWLC was sold off when then owner of WJMC and WJMC-FM in Rice Lake purchased WAQE AM-FM in 1998.
Casey Communications, owned by Marigen and Charlie Anderson of Luck (80%) and Scot O'Malley of Hudson, Wisconsin
(20%), purchased WWLC and took the station off the air in August 1998. During the silent period, the new owners constructed a studio on Main Street in Milltown and reached an agreement for Pine City Broadcasting, owner of WCMP and WCMP-FM in Pine City, Minnesota
, to run the station.
WWLC returned to the air in early 1999 with an Adult Contemporary format as "StarStation 104.9," carrying ABC's StarStation format outside of local morning and afternoon shows. The station carried local newscasts and high school sports, and later added newscasts from the Wisconsin Radio Network. It also carried Green Bay Packers
football in the 1999-2000 season.
In September 2000, the agreement with Pine City Broadcasting was severed, and Casey Communications took over day-to-day operations of WWLC and sister station WXCX, which had signed on earlier that year. Casey Communications changed WWLC's callsign to WLMX-FM and the slogan to "Mix 105," but other programming remained unchanged.
Quarnstrom Media purchashed WLMX-FM and WXCX in late 2002 and began operating the stations through a local marketing agreement on October 1, 2002. The new owners switched WLMX-FM to a Hot Adult Contemporary format in early 2003, dropping local news and the Wisconsin Radio Network. The station later added Minnesota Vikings
football.
In early 2006, WLMX-FM and WXCX moved their studios to Luck.
Later in 2006, Quarnstrom Media agreed to sell WLMX-FM and WXCX, along with seven other stations in Wisconsin and Minnesota, to Red Rock Radio for $7.5 million. WLMX-FM reverted its format to Adult Contemporary on August 16, 2006.
On March 5, 2008, the station switched to a Classic Country format.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting a Adult Hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
format. Licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
to Balsam Lake, Wisconsin
Balsam Lake, Wisconsin
Balsam Lake is a village in, and the county seat of, Polk County, Wisconsin, United States. The population was 950 at the 2000 census. The village is located within the Town of Balsam Lake.-History:...
, USA, it serves the Amery, Wisconsin
Amery, Wisconsin
Amery is a city in Polk County, Wisconsin, United States, along the Apple River. The population was 2,845 at the 2000 census.-Geography:Amery is located at ....
area. The station is currently owned by Red Rock Radio Corp. and features programing from Jones Radio Network.
The station also plans to carry Minnesota Twins
Minnesota Twins
The Minnesota Twins are a professional baseball team based in Minneapolis, Minnesota. They play in the Central Division of Major League Baseball's American League. The team is named after the Twin Cities area of Minneapolis and St. Paul. They played in Metropolitan Stadium from 1961 to 1981 and the...
baseball in the 2008 season.
History
The station first signed on as WWLC with a Country musicCountry music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format called "Lake Country 104.9" in early 1997. WWLC was owned by Red Cedar Broadcasting, which also owned WAQE and WAQE-FM in Rice Lake. However, WWLC was sold off when then owner of WJMC and WJMC-FM in Rice Lake purchased WAQE AM-FM in 1998.
Casey Communications, owned by Marigen and Charlie Anderson of Luck (80%) and Scot O'Malley of Hudson, Wisconsin
Hudson, Wisconsin
Hudson is a city in St. Croix County, Wisconsin, United States. As of the 2010 United States Census, its population was 18,937, making it the principal and largest city of the Minneapolis - St. Paul metropolitan area . The Hudson area however had a population of 39,713...
(20%), purchased WWLC and took the station off the air in August 1998. During the silent period, the new owners constructed a studio on Main Street in Milltown and reached an agreement for Pine City Broadcasting, owner of WCMP and WCMP-FM in Pine City, Minnesota
Pine City, Minnesota
Pine City is a city in Pine County, Minnesota, United States. The population was 3,123 at the 2010 census. Pine City is the county seat of, and the largest city in, Pine County...
, to run the station.
WWLC returned to the air in early 1999 with an Adult Contemporary format as "StarStation 104.9," carrying ABC's StarStation format outside of local morning and afternoon shows. The station carried local newscasts and high school sports, and later added newscasts from the Wisconsin Radio Network. It also carried Green Bay Packers
Green Bay Packers
The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference in the National Football League . The Packers are the current NFL champions...
football in the 1999-2000 season.
In September 2000, the agreement with Pine City Broadcasting was severed, and Casey Communications took over day-to-day operations of WWLC and sister station WXCX, which had signed on earlier that year. Casey Communications changed WWLC's callsign to WLMX-FM and the slogan to "Mix 105," but other programming remained unchanged.
Quarnstrom Media purchashed WLMX-FM and WXCX in late 2002 and began operating the stations through a local marketing agreement on October 1, 2002. The new owners switched WLMX-FM to a Hot Adult Contemporary format in early 2003, dropping local news and the Wisconsin Radio Network. The station later added Minnesota Vikings
Minnesota Vikings
The Minnesota Vikings are a professional American football team based in Minneapolis, Minnesota. The Vikings joined the National Football League as an expansion team in 1960...
football.
In early 2006, WLMX-FM and WXCX moved their studios to Luck.
Later in 2006, Quarnstrom Media agreed to sell WLMX-FM and WXCX, along with seven other stations in Wisconsin and Minnesota, to Red Rock Radio for $7.5 million. WLMX-FM reverted its format to Adult Contemporary on August 16, 2006.
On March 5, 2008, the station switched to a Classic Country format.