WWST is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Sevierville

Sevierville, Tennessee

Sevierville is a city in Sevier County, Tennessee, located in the Southeastern United States. Its population was 11,757 at the 2000 United States Census; in 2004 the estimated population was 14,101. Sevierville is the county seat of Sevier County, Tennessee....

, Tennessee

Tennessee

Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

, and serving the Knoxville

Knoxville, Tennessee

Founded in 1786, Knoxville is the third-largest city in the U.S. state of Tennessee, U.S.A., behind Memphis and Nashville, and is the county seat of Knox County. It is the largest city in East Tennessee, and the second-largest city in the Appalachia region...

 market. It is owned by the Journal Broadcast Group

Journal Communications

Journal Communications, Inc. is a publicly traded media company based in Milwaukee, Wisconsin. It publishes the Milwaukee Journal Sentinel, a daily newspaper, and it also owns television stations, radio stations and weekly newspapers, among other businesses.-History:The Milwaukee Journal was...

. The station is a CHR

Contemporary hit radio

Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 station that broadcasts with 15,000 watts of power and is known on-air as "Star 102.1, Your #1 Hit Music Station".

History

102.1 FM was known as WSEV-FM (co-owned with WSEV

WSEV (AM)

WSEV operates as Sevierville's first and only local AM radio station. While other stations are licensed to Sevierville, their studios are based in Knoxville, Tennessee.-History:...

-AM 930 in Sevierville) in its early years and was automated. On December 2, 1987, the station started playing a mix of adult contemporary

Adult contemporary music

Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....

 and country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 as "U-102". Eventually, the station started playing adult contemporary exclusively.

WMYU and WWST frequency swap

On May 20, 1994, the station switched call letters to WMYU as Oldies 102. On that same date, sister station

Sister station

In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 93.1 FM changed to Star 93.1 FM with the call sign "WWST". On March 9, 2001, the two stations swapped frequencies moving the WWST call letters to 102.1 FM as Star 102.1 while the "WMYU

WCYQ

WCYQ is a radio station broadcasting an Country music format. Licensed to the suburb of Karns, Tennessee, it serves the Knoxville, Tennessee metropolitan area. It first began broadcasting in 1988 under the call sign WCKS...

" call letters were moved to 93.1 FM where they remained until late 2008. .

DJs

Marc Anthony, Mornings

Kim Hansard, Mornings

Frank Murphy, Mornings

Gretchen, Middays

Rich Bailey, Afternoons

Shaffer, Nights

External links

• Star 102.1 official website