WWBG
Encyclopedia
WWBG is an American radio station
licensed
to serve Greensboro, North Carolina
, USA. The station, launched in 1999, is currently owned by the Qué Pasa Media Network and the broadcast license
is held by Davidson Media Station WWBS Licensee, LLC.
WWBG broadcasts a Spanish-language contemporary music format
to the Greensboro
-High Point
-Winston-Salem, North Carolina
area. Sister station
WTOB
(1380 AM) airs similar programming.
bought WRNC and changed the call letters to WBIG ("We Believe In Greensboro Where Business Is Good."). Among the programs that aired on the station: Arthur Godfrey
, Jack Benny
, and murder mysteries. In its early days, the station was located in the basement of the O. Henry
Hotel. Bluegrass music
ian Bill Monroe
, a resident of the area, was one of the country music
performers who played live in the studio. According to former WKEW
owner Bill Mitchell, Manoree, the tonic that sponsored Monroe's show, "helped get you going." WBIG also had its own 10-piece orchestra.
In 1934, Jefferson Standard sued to collect $790 in overdue rent from WBIG, which had its facilities at the top of Jefferson Standard's building, claiming the station was attempting to get out of paying by having Guilford Broadcasting take over the license..
In 1980, WBIG was the number one station in Guilford County
.
For more than 20 years, Bob Poole, the "Duke of Stoneville
," was a DJ. "The smooth, deep-voiced morning man for the old BIG ... would whistle with his theme song each day and ... went down nice and easy, like a first cup of coffee." Dusty Dunn was a long-time morning host, his sidekick was Buddy Bray, and Jim Pritchett was sports director.
Lloyd Gordon, the news and programming director, said that Jefferson-Pilot stopped broadcasting in 1986 because WBIG was not making money. Dunn and Ken Karns were among those still working there at the time.
"WWBG" by the Federal Communications Commission
on August 21, 1992
.) Truth Broadcasting planned to do what WKEW had done. This meant news, talk, sports and community affairs relating to Greensboro. On November 1, 1999, Dunn and Bray returned to 1470 AM. Dunn said, "It's like being home. We've got the old morning crew back together."
The news/talk format only lasted until January 1, 2002, because, program director David Albright said, it was not profitable and a number of Spanish-speaking people wanted a radio station of their own. "La Movidita" was already airing on WTOB in Winston-Salem.
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved to its former home WSGH
. Que Pasa moved from WSGH to WWBG and WTOB.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
to serve Greensboro, North Carolina
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...
, USA. The station, launched in 1999, is currently owned by the Qué Pasa Media Network and the broadcast license
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...
is held by Davidson Media Station WWBS Licensee, LLC.
WWBG broadcasts a Spanish-language contemporary music format
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...
to the Greensboro
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...
-High Point
High Point, North Carolina
High Point is a city located in the Piedmont Triad region of North Carolina. As of 2010 the city had a total population of 104,371, according to the US Census Bureau. High Point is currently the eighth-largest municipality in North Carolina....
-Winston-Salem, North Carolina
Winston-Salem, North Carolina
Winston-Salem is a city in the U.S. state of North Carolina, with a 2010 population of 229,617. Winston-Salem is the county seat and largest city of Forsyth County and the fourth-largest city in the state. Winston-Salem is the second largest municipality in the Piedmont Triad region and is home to...
area. Sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....
WTOB
WTOB
WTOB, at 1380 AM, is one of several Spanish-language radio stations in the Greensboro-High Point-Winston Salem area. WWBG, at 1470 AM, airs the same programming...
(1380 AM) airs similar programming.
History
In 1925, Jefferson Standard Life InsuranceLincoln National Corporation
Lincoln National Corporation is a Fortune 200 American holding company, which operates multiple insurance and investment management businesses through subsidiary companies...
bought WRNC and changed the call letters to WBIG ("We Believe In Greensboro Where Business Is Good."). Among the programs that aired on the station: Arthur Godfrey
Arthur Godfrey
Arthur Morton Godfrey was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname, The Old Redhead...
, Jack Benny
Jack Benny
Jack Benny was an American comedian, vaudevillian, and actor for radio, television, and film...
, and murder mysteries. In its early days, the station was located in the basement of the O. Henry
O. Henry
O. Henry was the pen name of the American writer William Sydney Porter . O. Henry's short stories are well known for their wit, wordplay, warm characterization and clever twist endings.-Early life:...
Hotel. Bluegrass music
Bluegrass music
Bluegrass music is a form of American roots music, and a sub-genre of country music. It has mixed roots in Scottish, English, Welsh and Irish traditional music...
ian Bill Monroe
Bill Monroe
William Smith Monroe was an American musician who created the style of music known as bluegrass, which takes its name from his band, the "Blue Grass Boys," named for Monroe's home state of Kentucky. Monroe's performing career spanned 60 years as a singer, instrumentalist, composer and bandleader...
, a resident of the area, was one of the country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
performers who played live in the studio. According to former WKEW
WKEW
WKEW is a radio station broadcasting a Gospel music format. Licensed to Greensboro, North Carolina, USA, the station is currently owned by Truth Broadcasting Corporation.-History:...
owner Bill Mitchell, Manoree, the tonic that sponsored Monroe's show, "helped get you going." WBIG also had its own 10-piece orchestra.
In 1934, Jefferson Standard sued to collect $790 in overdue rent from WBIG, which had its facilities at the top of Jefferson Standard's building, claiming the station was attempting to get out of paying by having Guilford Broadcasting take over the license..
In 1980, WBIG was the number one station in Guilford County
Guilford County, North Carolina
Guilford County is a county located in the U.S. state of North Carolina. In 2010, the Census Bureau estimated the county's population to be 491,230. Its seat is Greensboro. Since 1938, an additional county court has been located in High Point, North Carolina, making Guilford one of only a handful...
.
For more than 20 years, Bob Poole, the "Duke of Stoneville
Stoneville, North Carolina
Stoneville is a town in Rockingham County, North Carolina, United States. Stoneville is well known for its many antique stores.-Geography:Stoneville is located at ....
," was a DJ. "The smooth, deep-voiced morning man for the old BIG ... would whistle with his theme song each day and ... went down nice and easy, like a first cup of coffee." Dusty Dunn was a long-time morning host, his sidekick was Buddy Bray, and Jim Pritchett was sports director.
Lloyd Gordon, the news and programming director, said that Jefferson-Pilot stopped broadcasting in 1986 because WBIG was not making money. Dunn and Ken Karns were among those still working there at the time.
History of WWBG
On December 9, 1994, Walt Cockerham announced that the former WBIG would return to the air with its old frequency, but the call letters were no longer available. During the year after WKEW changed from news/talk, Truth Broadcasting bought several stations in the Greensboro area, including the one that would be called WWBG. (The station was assigned the call signCall sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...
"WWBG" by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
on August 21, 1992
1992 in radio
The year 1992 in radio involved some significant events.-Events:* January 22 - Rebel forces occupy Zaire's national radio station in Kinshasa and broadcast a demand for the government's resignation.* February 12 - Washington, D.C...
.) Truth Broadcasting planned to do what WKEW had done. This meant news, talk, sports and community affairs relating to Greensboro. On November 1, 1999, Dunn and Bray returned to 1470 AM. Dunn said, "It's like being home. We've got the old morning crew back together."
The news/talk format only lasted until January 1, 2002, because, program director David Albright said, it was not profitable and a number of Spanish-speaking people wanted a radio station of their own. "La Movidita" was already airing on WTOB in Winston-Salem.
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved to its former home WSGH
WSGH
WSGH is a radio station broadcasting aspanish language format. Licensed to Lewisville, NC, USA, it serves the Greensboro, NC area. The station is currently owned by Davidson Media.-History:...
. Que Pasa moved from WSGH to WWBG and WTOB.