WMYI
Encyclopedia
WMYI is a Bright Adult Contemporary music formatted radio station
licensed to Hendersonville, North Carolina
, USA, and serves the Upstate and Western North Carolina
regions, including Greenville
, Spartanburg
, and Asheville, North Carolina
. The Clear Channel Communications
outlet is licensed by the Federal Communications Commission
(FCC) to broadcast at 102.5 MHz with an effective radiated power
(ERP) of 19 kW.
The playlist consists mainly of music from the 1990s through today, with some 1980s music being played. Its main competition is Entercom Communications
' WSPA-FM
, which has a softer AC format, and WFBC-FM, who has a top 40 format.
In February 2008, the station began airing Smooth Jazz
on its HD2 channel, replacing its previous all-90s format.
, the station was WKIT-FM "Kit Country" in Hendersonville, North Carolina
, signing on the air April 15, 1958. Once a newer and much higher transmitter site was complete in 1987, the station stunted
an all Beatles format then a 102 day music marathon playing over 41,000 songs in a row. After the stunt, the adult contemporary format on the station, known as "MY 102.5", was born and launched with a 102 day music marathon.
WMYI-FM enjoyed large success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show. During the mid to late '90s, the station, while still successful, had slipped in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI-FM was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country sisters WESC-FM
/WSSL-FM
, and even market leader WJMZ-FM. The station's ratings fluctuated afterward, with the station often placing in the top 5 in the latter part of the decade; however, the station faced stiffer competition from WSPA-FM in recent times.
For several years until February 2009, the station aired all-1970s
music on weekends until they were dropped in February of 2009, however the station brought theme weekends back in August 2009 with "Flashback Weekends", playing 70s and 80s music. The station aired a Smooth Jazz
brunch program on Sunday mornings. The station has "Commercial Free Music Hours" every weekday, running approximately every other hour, starting at 8:00AM.
On July 15, 2011 at midnight, the station updated its traditional adult contemporary format to a more hot adult contemporary format, dropping the 1970s music and a lot of the softer 1980s music that was once a staple of the station. The updated format would have a focus on upbeat 1990s to present music, with some 1980s music sprinkled in. Artists to be heard on the station include Katy Perry
, Lady Gaga
, Daughtry
, and P!nk
. Despite the change in music, WMYI is still classified by Mediabase
as an Adult Contemporary station and still features Delilah
evenings. The station also debuted new jingles and liners (voiced by Sean Caldwell), and dismissed some of the staff, including morning co-host Bill Love, who had been at the station for nearly 25 years.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Hendersonville, North Carolina
Hendersonville, North Carolina
Hendersonville is a city in Henderson County, North Carolina, USA, southeast of Asheville. In 1900, 1,917 persons lived in Hendersonville; in 1910, 2,818; and in 1940, 5,381 people lived here. As of the 2010 census, the city population was 12,223, up fivefold in one century. It is the county...
, USA, and serves the Upstate and Western North Carolina
Western North Carolina
Western North Carolina is the region of North Carolina which includes the Appalachian Mountains, thus it is often known geographically as the state's Mountain Region. It is sometimes included with upstate South Carolina as the "Western Carolinas", which is also counted as a single media market...
regions, including Greenville
Greenville, South Carolina
-Law and government:The city of Greenville adopted the Council-Manager form of municipal government in 1976.-History:The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. No White man was allowed to enter, though some families...
, Spartanburg
Spartanburg, South Carolina
thgSpartanburg is the largest city in and the county seat of Spartanburg County, South Carolina, United States. It is the second-largest city of the three primary cities in the Upstate region of South Carolina, and is located northwest of Columbia, west of Charlotte, and about northeast of...
, and Asheville, North Carolina
Asheville, North Carolina
Asheville is a city in and the county seat of Buncombe County, North Carolina, United States. It is the largest city in Western North Carolina, and the 11th largest city in North Carolina. The City is home to the United States National Climatic Data Center , which is the world's largest active...
. The Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
outlet is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to broadcast at 102.5 MHz with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 19 kW.
The playlist consists mainly of music from the 1990s through today, with some 1980s music being played. Its main competition is Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
' WSPA-FM
WSPA-FM
WSPA-FM is an Adult Contemporary radio station licensed to Spartanburg, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Entercom Communications outlet is licensed to the Federal Communications Commission to broadcast at 98.9 MHz with an ERP of 100 kW...
, which has a softer AC format, and WFBC-FM, who has a top 40 format.
In February 2008, the station began airing Smooth Jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....
on its HD2 channel, replacing its previous all-90s format.
History
Before moving its studios to Greenville, South CarolinaGreenville, South Carolina
-Law and government:The city of Greenville adopted the Council-Manager form of municipal government in 1976.-History:The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. No White man was allowed to enter, though some families...
, the station was WKIT-FM "Kit Country" in Hendersonville, North Carolina
Hendersonville, North Carolina
Hendersonville is a city in Henderson County, North Carolina, USA, southeast of Asheville. In 1900, 1,917 persons lived in Hendersonville; in 1910, 2,818; and in 1940, 5,381 people lived here. As of the 2010 census, the city population was 12,223, up fivefold in one century. It is the county...
, signing on the air April 15, 1958. Once a newer and much higher transmitter site was complete in 1987, the station stunted
Stunting (broadcasting)
In radio broadcasting, stunting occurs when a station abruptly airs programming that is seemingly uncharacteristic compared to what they normally play...
an all Beatles format then a 102 day music marathon playing over 41,000 songs in a row. After the stunt, the adult contemporary format on the station, known as "MY 102.5", was born and launched with a 102 day music marathon.
WMYI-FM enjoyed large success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show. During the mid to late '90s, the station, while still successful, had slipped in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI-FM was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country sisters WESC-FM
WESC-FM
WESC-FM is a Country music radio station licensed to Greenville, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Clear Channel Communications outlet is licensed to the Federal Communications Commission to broadcast at 92.5 MHz with an effective radiated...
/WSSL-FM
WSSL-FM
WSSL-FM is a country music music radio station licensed to Gray Court, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Clear Channel Communications outlet is licensed by the Federal Communications Commission to broadcast at 100.5 MHz with an effective...
, and even market leader WJMZ-FM. The station's ratings fluctuated afterward, with the station often placing in the top 5 in the latter part of the decade; however, the station faced stiffer competition from WSPA-FM in recent times.
For several years until February 2009, the station aired all-1970s
1970s
File:1970s decade montage.png|From left, clockwise: US President Richard Nixon doing the V for Victory sign after his resignation from office after the Watergate scandal in 1974; Refugees aboard a US naval boat after the Fall of Saigon, leading to the end of the Vietnam War in 1975; The 1973 oil...
music on weekends until they were dropped in February of 2009, however the station brought theme weekends back in August 2009 with "Flashback Weekends", playing 70s and 80s music. The station aired a Smooth Jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....
brunch program on Sunday mornings. The station has "Commercial Free Music Hours" every weekday, running approximately every other hour, starting at 8:00AM.
On July 15, 2011 at midnight, the station updated its traditional adult contemporary format to a more hot adult contemporary format, dropping the 1970s music and a lot of the softer 1980s music that was once a staple of the station. The updated format would have a focus on upbeat 1990s to present music, with some 1980s music sprinkled in. Artists to be heard on the station include Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...
, Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
, Daughtry
Daughtry
Daughtry is an American rock band from North Carolina, formed and fronted by former American Idol season 5 finalist Chris Daughtry in 2006. Their self-titled debut album was released in 2006...
, and P!nk
P!nk
Alecia Beth Moore , better known by her stage name Pink , is an American singer-songwriter, musician and actress....
. Despite the change in music, WMYI is still classified by Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...
as an Adult Contemporary station and still features Delilah
Delilah Rene
Delilah Rene Luke , almost always known mononymously as Delilah, is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S...
evenings. The station also debuted new jingles and liners (voiced by Sean Caldwell), and dismissed some of the staff, including morning co-host Bill Love, who had been at the station for nearly 25 years.