WMIB-FM
Encyclopedia
WMIB is a Clear Channel
-owned Spanish Hot Adult Contemporary format radio station, licensed
to Fort Lauderdale. For 25 years, the station call letters were WSHE, and the station slogan was "She's only Rock n Roll." In 1995, a format change was made from album oriented rock to an alternative
/hot AC hybrid format, and the call was changed to WPLL, nicknamed "Planet Radio." Another format change (this time to Disco hits of the 70's) resulted in another call letter change to WMGE, "Mega 103.5" (now used on 94.9
, the former WZTA), in 1999.
Three years later, yet another format change led to the birth of WMIB, on December 31, 2002. For four years WMIB was a Hip Hop/R&B Urban station in a three way competition with longer-standing Urban rival WEDR
and Rhythmic station WPOW. At one time it was home to the controversial Star and Buc Wild Morning Show from late 2005 to spring 2006. Although it had a good start from the beginning thanks in part to promos attacking both stations, WMIB's ratings began to decline as its listeners began returning to WPOW and WEDR (after they began to increase the Hip-Hop content).
On October 5, 2006, WMIB modified its Urban format to Urban AC, going head-to-head with market leader WHQT
. Since the altering of the format, WMIB became South Florida's home of the nationally syndicated Steve Harvey
Morning Show. On air personality Prince Markie Dee
of the legendary group The Fat Boys
hosted the afternoon drive show. But after two years as Urban AC, WMIB returned to Urban Contemporary, targeting the music to an 18-34 demo, meaning the WHQT competition moved to WMIA-FM, a rhythmic AC format radio station. Unfortunately, this shift did not improve things as it continued to trail WEDR and WPOW (who has successfully returned to its broad-based Rhythmic direction).
On May 13, 2010, airstaffers at WMIB began posting on their Twitter
pages that a format change was coming. Sources were reporting that WMIB would either flip to Talk or Spanish on May 14, 2010. On May 14, 2010, at noon the station flipped to Spanish
Adult Contemporary
. WMIB's former on-air personalities such as the syndicated Steve Harvey Show, and others such as afternoon driver Prince Markie Dee have left. 103.5 is currently jockless, but is expect to have on-air staff in the upcoming weeks. The last urban contemporary
song was Foxy Brown's Get Me Home (11:58AM). The first Spanish
AC
song was No Mercy's
Where Do You Go (12:01PM).
Clear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...
-owned Spanish Hot Adult Contemporary format radio station, licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
to Fort Lauderdale. For 25 years, the station call letters were WSHE, and the station slogan was "She's only Rock n Roll." In 1995, a format change was made from album oriented rock to an alternative
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
/hot AC hybrid format, and the call was changed to WPLL, nicknamed "Planet Radio." Another format change (this time to Disco hits of the 70's) resulted in another call letter change to WMGE, "Mega 103.5" (now used on 94.9
WMGE
WMGE is a radio station in the Miami-Ft. Lauderdale radio market. The station plays a Spanish Top-40 format, mixed with some English top 40 songs, which is a growing trend once again in the United States after several years of decline...
, the former WZTA), in 1999.
Three years later, yet another format change led to the birth of WMIB, on December 31, 2002. For four years WMIB was a Hip Hop/R&B Urban station in a three way competition with longer-standing Urban rival WEDR
WEDR
WEDR is an urban-formatted radio station serving the South Florida region and licensed to Miami, Florida. WEDR has an unusually wide music selection for a mainstream urban-formatted radio station that ranges from typical hip-hop and R&B to reggaeton. This is because South Florida is a very...
and Rhythmic station WPOW. At one time it was home to the controversial Star and Buc Wild Morning Show from late 2005 to spring 2006. Although it had a good start from the beginning thanks in part to promos attacking both stations, WMIB's ratings began to decline as its listeners began returning to WPOW and WEDR (after they began to increase the Hip-Hop content).
On October 5, 2006, WMIB modified its Urban format to Urban AC, going head-to-head with market leader WHQT
WHQT
WHQT, Hot 105FM, is an Urban Adult Contemporary-formatted radio station owned by Cox Media Group that serves the South Florida region. WHQT is licensed to Coral Gables, but its studios are located in Hollywood along with its sister stations WEDR, WFLC, and WFEZ...
. Since the altering of the format, WMIB became South Florida's home of the nationally syndicated Steve Harvey
Steve Harvey
Broderick Steven "Steve" Harvey is an American actor, comedian, entertainer, television and radio personality and best-selling author. He is best known as the star of the WB sitcom The Steve Harvey Show, and as one of the four comedians featured in the Spike Lee film The Original Kings of Comedy...
Morning Show. On air personality Prince Markie Dee
Prince Markie Dee
Mark Anthony Morales, better known by the stage name Prince Markie Dee, is an American rapper, songwriter, producer, and radio personality of Puerto Rican descent...
of the legendary group The Fat Boys
The Fat Boys
The Fat Boys are a successful African American hip-hop music trio from Brooklyn, New York City, that emerged in the early 1980s. Briefly, the group was known originally as the Disco 3.-Members:*Mark Morales a.k.a. "Prince Markie Dee"...
hosted the afternoon drive show. But after two years as Urban AC, WMIB returned to Urban Contemporary, targeting the music to an 18-34 demo, meaning the WHQT competition moved to WMIA-FM, a rhythmic AC format radio station. Unfortunately, this shift did not improve things as it continued to trail WEDR and WPOW (who has successfully returned to its broad-based Rhythmic direction).
On May 13, 2010, airstaffers at WMIB began posting on their Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
pages that a format change was coming. Sources were reporting that WMIB would either flip to Talk or Spanish on May 14, 2010. On May 14, 2010, at noon the station flipped to Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
Adult Contemporary
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....
. WMIB's former on-air personalities such as the syndicated Steve Harvey Show, and others such as afternoon driver Prince Markie Dee have left. 103.5 is currently jockless, but is expect to have on-air staff in the upcoming weeks. The last urban contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
song was Foxy Brown's Get Me Home (11:58AM). The first Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
AC
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....
song was No Mercy's
No Mercy (band)
No Mercy is an American pop and dance music group formed by Frank Farian in Florida in 1995, consisting of Marty Cintron , and twin brothers, Ariel and Gabriel Hernández , from Miami, Florida.-Career:In 1996, No Mercy released their debut album titled No Mercy, later re-released in Europe retitled My...
Where Do You Go (12:01PM).
External links
- Super X 103.5
- http://www.radiopages.net/radio/2006december.html#2